The Colorforms Brand

The Colorforms Brand, founded in 1951, is celebrating 70 years of imagination, open ended play and the magic of stick and re-stick! Named one of the Top 100 Toys of All Time by TIME Magazine in 2011, Colorforms continues to offer unique tactile products and experiences that activate creative thinking, self-expression and experimentation through story-based play. Play the Colorforms way by turning simple shapes into creative characters, environments, designs and beautiful shape-based patterns!