Our basis as a brand has always been to create a deeper sense of culture and ethos within the anime community. Our focus is to bring our fans an authentic experience with us. Whether its consuming our media, wearing our merch, everything from the small details in the image to coming up with the name of the shirt. The "feel" is the same in all aspects of what we do. Anime and its surrounding communities have shaped and inspired us since we were kids. It's our turn to give that inspiration back.

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