I’m a generalist who likes combining things that don’t always sit together. Strategy + creativity, arts + engineering, philosophy + action…

I had the pleasure of helping launch RedBubble, leading the marketing team for the first year. Since then I’ve co-founded my own startup, consulted as a freelancer, and and worked in strategy, product and marketing roles with other online marketplace businesses such as Envato and SEEK.

Creatively, I enjoy photography as well as writing, and am also working on improving my design and Photoshop skills.

  • Joined: November 2006


photo course

Just spent all day on a Focus10 photography course here in Melbourne. Not only was it good fun, but I learned heaps about how to actually use my camera properly. Previously I’d really just left it in auto mode and tried to do some OK composition, but now I’m starting to get the hang of aperture control, exposure metering, white balance and all that good stuff. / We applied that knowl…
Posted almost 10 years – Leave a comment

Growin' a Mo for Movember

As many of you know, the month of November is being replaced with its hirsute cousin Movember. Blokes everywhere will be growing a Mo to help raise money for men’s health, in particular to tackle prostate cancer and depression. / If you’d like to sponsor my Mo, simply click here to donate online using your credit card or PayPal account via the Movember website. / Week 1 / Week 2.5 / L…
Posted over 10 years – 4 comments


Thanks to all those who wished me well in my next move after RedBubble. I’m still taking some time out and waiting for our baby to arrive (any day now!) but I have made a start on a new business called Latent Future. / Check out www.latentfuture.com for my new website. / The plan is to share some of my thoughts on strategy and marketing, especially with regard to startup ventures. In time,…
Posted over 11 years – 6 comments


Well, the time has come for me to leave my role at RedBubble. From Tuesday next week (21st), I will no longer work here. / It’s been an interesting journey, and I’ve learned a lot from the experience. I feel proud (and amazed) at how quickly the site has grown, and what a diverse and talented bunch of creative folk are now part of the community. It’s been a real pleasure getting…
Posted over 11 years – 13 comments
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