This time not the Guerrillero Heroico (English, "Heroic Guerrilla fighter") image of Alberto Korda's celebrated photo of the Marxist revolutionary Che Guevara. This alternative take on Che is actually based on a street artist's portrail of the revolutionary leader and a statue based on that performance in New York city.
Che Guevara has been associated with fashion since Jim Fitzpatrick, an Irish artist produced his iconic two-tone portrait of guerrilla leader in 1968, based on THAT photo by Alberto Korda.
Guevara remains both a revered and reviled historical figure, polarized in the collective imagination as the subject in a multitude of biographies, memoirs, essays, documentaries, songs, and films. Time magazine named him one of the 100 most influential people of the 20th century.
"I don't want people to use my father's face unthinkingly. I don't like to see him stitched on the backside of a pair of mass-produced jeans. But look at the people who wear Che T-shirts. They tend to be those who don't conform, who want more from society, who are wondering if they can be better human beings. That, I think he would have liked."
— Aleida Guevara, daughter of Che Guevara
Johnny Depp, Prince Harry, Gisele Bündchen, Jay-Z, Liz Hurley and Jack Osbourne are just a few of the rich and famous wearer of Che's image as his legacy continues to dominate popular culture.