“Shot in the Heart of Melbourne” on RedBubble is the virtual nursery for the real Exhibition to be staged in Melbourne in 2012. Here you...

Shot in the Heart of Melbourne, a group photography exhibition featuring 26 independent Victorian photographers and 156 street photographs, was on display at the Victorian Artists’ Society for two weeks in 2012.




Victorian Artists Society
430 Albert Street, East Melbourne Victoria, 3002
Google Map

Delivery of works and hanging: Wednesday, 20th June, 10:00am – 4:00pm

Open for viewing: Thursday, 21st June to Monday, 2nd July

Close & collection of works: Tuesday, 3rd July, 10:00am – 4:00pm

Viewing Times
Mon to Fri:  10:00am – 4:00pm
Sat – Sun:    1.00pm – 4.00pm

Official Opening
Friday, 22nd June, 2012, 7:00pm – 9:00pm

For some time, several RedBubble photographers have been talking about the potential for a real, flesh and blood exhibition of Street Photography & Photojournalism.

Our first call out (8 August, 2011) revealed a very strong interest to stage a real exhibition, in or close to Melbourne’s CBD, featuring photographs of Melbourne by RedBubble photographers who are passionate about images from the “street”, presented in the style of the Street Photography & Photojournalism genre.

At the same time, RedBubble management featured a community exhibition titled
50 Breathtaking Examples Of Street Photography And Photojournalism by RedBubble, and the member response was astounding.

In recent times it has seemed that this time-honoured, traditional art form of Street Photography has been overshadowed by the flood of the more contemporary studio, staged, set-up, composite, digitally manipulated and heavily processed genres of photography. The digital camera and computer-based, processing techniques have created a more “eye candy” style of photography that tends to elbow its way to the front of exhibitions and competitions. Street Photography celebrates the art of capturing a compelling subjects in the real world, presented in unadorned photographs.

There are many aficionados of traditional “street photography” who are very passionate about those fleeting images: taken outside in the real world; on the street; in the rain; on trains and trams; in shops and malls; where people are themselves, acting naturally; and where our unrehearsed lives happen every single day. Those who love this genre of photography know the feeling of elation when they capture something truly unique, fleeting, decisive and graceful.

Our exhibition showcases Street Photography & Photojournalism in Melbourne, by Melbourne & Victorian based photographers, as a way of honouring the beauty and meaning of our real world, as truthfully and artistically as possible.

This site “Shot in the Heart of Melbourne”, is the virtual nursery for the real exhibition. Each contributing photographer has a single page allocated to them to display some of their finest works in the Street Photography & Photojournalism genre.

The “rules” for the photography that will comprise this exhibition are generally based on those accepted for photojournalism and are as follows:

  • The geographical area featuring in the photography will be the Melbourne Metropolitan Area, with a focus on Melbourne City. It must be urban in scope.
  • The photographs will usually be candid – that is not posed, not set-up in the street, nor taken in a studio using models; and any subjects in the frame will mostly not be aware that their picture is being taken. The images shall not demean or ridicule any person captured in the frame.
  • The images must have a documentary, photojournalistic, street photography or urban poetry style.
  • Photographs will be Black & White or Natural Colour only.
  • The photographs will not be overly manipulated during post-processing in digital art software. Photographs will not feature: HDR; multiple-exposures; textures; artificial blurring; applied tones such as sepia, selenium or other colours; cyanotype treatment; applied filters for aging, bleaching or other special effects; selective colouring; composite images; or cloning to remove physical objects present in the scene of the original capture.
  • Post processing of photographs shall be limited to: cropping; adjustment of white balance, brightness, contrast and highlights; sharpening; minor dodging and burning and minor adjustment of colour hue and saturation; to present the image in its most realistic yet artistic form.
  • The best photographs will contain “story”. It is recognized that “story” is still possible without people being in the frame, although the most compelling “street photographs” usually do have characters.

The photographers contributing to this Exhibition instinctively embrace the “spirit” of this event because they are passionate about photographs of the real world, presented in an unadorned style.

“Shot in the Heart of Melbourne” is a self-curated exhibition, cooperatively managed and staged by the featured photographers. Because this group of photographers has enthusiasm, skill and passion, we believe we can do this. And if RedBubblers are anything at all, they are artists brimming over with these essential qualities.

Some useful Resource Links

These RedBubble Groups showcase the genre of photography that will be the core subject of this Exhibition. Have a wander through their galleries, or explore those of some of their members.
Street-photography and Photojournalism
All Street Portraiture
Candid Photography

This article describes the fundamentals of Street Photography in its purist form.
Street Photography by Larry Grayam

This Journal Article by RedBubble honours the genre of Street Photography & Photojournalism
50 Breathtaking Examples Of Street Photography And Photojournalism by RedBubble

May 14, 2012

  • Joined: August 2011


SITHOM - Melbourne meetup this Monday

Hi SITHOM photographers, / over half (15) of the SITHOM Exhibitors have converged on a secret Facebook page to keep the post Exhibition interaction going. I hope to try to keep the other 11 informed of activities that are being planned using this Journal. / I may fall behind, because I don’t attend FB very often. Nevertheless, I will try. / There is wonderful talk of SITHOM Photowalks and g…
Posted over 6 years – 1 comments

Opening Night Exultation

I pinched myself and felt it so it must be true – Shot in the Heart of Melbourne 2012 opened in great style on Friday night in the presence of perhaps 200 – 300 brave souls who ventured out into the cold winter’s night to take a look at our inaugural efforts. / It was the thrilling culmination of many hours of hard work, particularly on the part of our fearless leader Rhoufi, an…
Posted over 6 years – 14 comments

The Exhibition has a home and a date - come one come all!

The “Shot in the Heart of Melbourne Street Photography Exhibition” now has a venue and viewing dates. This is our official flyer and we have a 4 minute video to whet your whistle and a downloadable A4 flyer for printing and forwarding to friends. /                        …
Posted over 6 years – 1 comments

Progress Report #7 - Venue and Dates

Dear SITHOM2012 Members, / Please check your private emails for the details sent out today. There are things in the email that meed your immediate attention. / We have finalized the SITHOM2012 Exhibition venue and timing. We now have 26 photographers in the Exhibition. / So the SITHOM2012 Exibition will be staged in the Hammond and McCubbin Galleries in the Victorian Artists’ Society (VAS) …
Posted over 6 years – Leave a comment
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