Redbubble & Copyright

How RB handles copyright and related IP issues are important. Most of you are aware of the situation but just so we are clear.

Redbubble is a community built on respect, recognition and appreciation of original artists. We take matters of intellectual property extremely seriously and any statement that implies we do not is blatantly false. We value originality and creativity, and we strongly oppose infringement of copyright, trademark, publicity rights, or any other intellectual property rights.

To be clear Redbubble does not itself manufacture, sell or distribute the products on this site. Rather, Redbubble is the host of an online marketplace. Regardless, it is absolutely Redbuble’s policy and practice to respect intellectual property rights of others and to provide reasonable assistance to rights holders in this regards.

In an effort to strike a balance between the rights of rights owners to prevent infringing uses of their intellectual property and the rights of visual artists to make non-infringing, and/or fair uses of related content, Redbubble has implemented a fairly extensive set of copyright, trademark and DMCA procedures, which are set forth on our web site at the following link.

Central to these procedures is our Notice and Takedown process, modeled after the one set out in the Digital Millennium Copyright Act (DMCA). Submitting a takedown notice is a fairly straightforward process, and once we receive the information required under the DMCA, we act expeditiously (typically within 24 hours) to remove any listing that a bona fide rights owner or licensee identifies as infringing. This takedown is always subject to our counter notification process, which gives sellers affected by takedowns the opportunity to establish their right to sell the material at issue. More detail about the take down and counter notice process can be found at the following link

Although we’re not required by law, we take further proactive efforts on many occasions and work closely with numerous content owners, brands and individual artists to minimize instances of third party infringement of intellectual property rights via the Redbubble marketplace. We also immediately remove any user who is identified as a repeat infringer, per our policies.

As always, happy bubbling. I will be writing on this in an upcoming blog article

Journal Comments

  • Vitta
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  • Mieke Boynton
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  • Samuel Sheats
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