P.ink provides tattoo ideas and artist info to breast cancer survivors to help turn mastectomy scars into something beautiful. Your purchase helps us help more survivors heal with ink.

There are 2.6 million breast cancer survivors in the US. After surgery, 56% are left with mastectomy scars and often, no nipples.


Even if you survive, it ravages the body, complicates relationships, and leaves permanent, uninvited marks. We think that covering these scars with a different kind of mark—a tattoo—can not only help mastectomy patients reclaim their bodies, but also turn something painful into something beautiful.

And so, P.ink was born.

We began at Boulder-based ad agency CP+B with a handful of employees who had each been affected by cancer. Today we’re an all-volunteer movement. And our goal is to connect breast cancer survivors with tattoo artists—two disparate communities that seem (to us) naturally allied.

In early 2013 we launched p-ink.org on Pinterest, and what started out as a nights-and-weekends passion project has snowballed into a movement. Check our video of one brave survivor getting a 7 hour reconstructive tattoo via P.ink: http://www.youtube.com/watch?v=kzO2U0fJ0jM

Later that year we held our first annual P.INK Day at Saved Tattoo in Brooklyn. This crowdfunding campaign raised money for 10 mastectomy tattoos by 10 amazingly talented female artists. It was an amazing day. Visit http://www.pinterest.com/personalink/pink-day-2... for pics.

Here’s what one survivor shared with us about her P.ink Day tattoo: “Every time I look in the mirror I don’t see a nice new pair of breasts, I see the thing that tried to kill me. It’s the final chapter of the ugliness of cancer. It will be something beautiful to look at. It’s like it comes full circle. I’ve been to counseling, but nothing is going to help as much as this.”

In 2014, P.ink Day has spread to than 13 cities across North America. In October 2015, we’ll be inking 45 survivors across 13 locations.

Your support helps more survivors get inked. Visit http://p-ink.org for more info. And to donate, by a shirt here or visit http://p-ink.org/give. Thank you.

  • Joined: November 2013
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