What's in a Name?...A Lot These Days...

What’s in a name?…a lot, if you want Google’s search engines to place you higher in the ranks

The article below was written by Clint Watson editor of Fine Art Views..

Want the ultimate SEO (Search Engine Optimization) tip for artists?

(Search engine optimization (SEO) is the process of improving the visibility of a website or a web page (e.g. your RB art page) in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence).wiki..

  • Make sure that your name is so important, as a visual artist, that Google would be embarrassed not to have your name come up on page one when it’s searched for.

Think about it, if someone searches for Rolex, it would be embarrassing if Google didn’t deliver rolex.com on page one.
If someone searches for apple, Google’s got to put apple.com on page one.
If someone searches for the gap, yep, Google would be ridiculed if The Gap’s gap.com didn’t appear first
.

These examples are what we call “branded” keyword searches, as opposed to “generic” keyword searches..

Eric Schmidt, CEO of Google said about Google’s position on branded searches when asked about the increasing amount of spam on the web,“Brands are the solution, not the problem”, Mr. Schmidt said. "Brands are how you sort out the cesspool."

Since you’re a visual artist, your name is your “brand”, and this is the one (and for many artists, the only) term that you must rank well for in search engines.

And everything you create, write, put online and do professionally contributes or detracts from your brand.

And although old-school “Branding is for Sissies”, (stuff like logos, letterhead, business cards, color schemes etc), The New Branding is hard work and gets to the heart of marketing – building relationships and sharing your art.

The good news is that if you share your art online with even a half-decent website or blog, chances are that you will rank well for your name, unless you have a really common name or there happens to be another “famous” person with the same name.

Make your artwork and hence, your name, so important as a visual artist, that Google would be embarrassed not to have your name come up when searched for, especially in the context of art.

I do realize that this advice, in many cases, is easier said than done.C.W.
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I have been studying SEO for about four years now and I’m here to say it really does work..
How are your SEO skills…are you fully optimizing your art pages?
Do you want to know more about how to take advantage of SEO?..I will post more articles on the subject if you are interested in learning about this marketing technique

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