A Question of Profit and Loss..

An artist mentioned that they (to keep the identity private I used “they” and I suspect this happens more than we imagine) had seen their work (Cards and Prints) selling in a store for about five times the price they sold them at an online site like this one….

They had kept prices low to stimulate sales, and were really pleased that so many sold, unaware that they were being bought by a store owner….

Seeing the artwork in the store for much higher prices and noting that they were selling well made the artist furious, but of course they could not do anything about it

Should this artist:

  • Raise his/her online prices which may in turn diminish the number of sales?
  • Leave them as they were knowing they were going to be bought by the store anyway?
  • Approach the store and ask for a cut of the profits?
  • Open his/her own high street store?

Would a situation like this make you rethink your markup here?

Journal Comments

  • Charlie Mclenahan
  • ©Janis Zroback
  • Mark Wade
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  • mobii
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  • Cindy Schnackel
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  • Charlie Mclenahan
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  • dc witmer
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  • PhotosByG
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  • Vicki Spindler (VHS Photography)
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  • metriognome
  • ©Janis Zroback
  • BeClo
  • ©Janis Zroback