About Michelle Morgan
  • Joined March 2020

The problem with conversion rate optimization is that many people think: “It’s so easy!”. At first glance, it might seem so: you just change the color of the call-to-action button or a headline, and your revenue sharply increases by 150%. “It’s not rocket science”, you just need to find a few case studies, implement two or three tweaks and watch your conversion rates skyrocket.

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