The Holga/Diana Effect

Canvas Prints

Size:
$80.00
Maxoperandi

Northampton, United Kingdom

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Sizing Information

Small 11.7" x 8.0"
Medium 17.5" x 12.0"
Large 23.4" x 16.0"
X large 29.2" x 20.0"

Features

  • Each custom artwork is hand stretched and printed for your order
  • Vibrant colors printed on artist grade canvas
  • Printed image wraps 0.25 inch (0.6 cm) over the edges; the sides are white
  • Hanging hardware is included

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Artist's Description

The Diana camera is a plastic-bodied box camera utilizing 120 rollfilm. It takes twelve 6×6 cm photographs using a simple plastic meniscus lens. Originally marketed as an inexpensive novelty gift item, the Diana was later used by professional photographers to take soft focus, impressionistic photographs somewhat reminiscent of the Pictorialist Period of artistic photography, but utilizing contemporary themes and concepts.1 Ten years after the Diana disappeared from the market, another inexpensive box camera of similar concept, the Holga, would also become the camera of choice of some professional photographers.

As a bottom market camera intended for novelty use, the Diana frequently suffers from light leaks, film advance issues, and other problems. However, its low-quality plastic lens has been celebrated for its artistic effects in photographs, normally resulting in a slightly blurred composition that can provide a ‘dreamlike’ quality to the print.

The Holga camera was designed by T. M. Lee in 1981, and first appeared outside China in 1982 with its appearance in Hong Kong. At the time, 120 rollfilm in black-and-white was the most widely available film in mainland China. The Holga was intended to provide an inexpensive mass-market camera for working-class Chinese in order to record family portraits and events. Seeking new markets, the manufacturer sought to distribute the Holga outside mainland China.

Within a few years after the Holga’s introduction to foreign markets, some photographers began using the Holga for its surrealistic, impressionistic scenes for landscape, still life, portrait, and especially, street photography. In this respect, the Holga became the successor to the Diana and other toy cameras previously used in such work.

Recently the Holga has experienced renewed consumer interest outside China due to the increasing popularity of toy cameras, and a continuing counterculture response to the increasing complexity of modern cameras.

So this is another retro attempt from my recent shoot…The Holga/Diana image is characterised by it’s saturation of colours and heavy vignetting…very similar to the Lomo Russian Cameras.

Shot using Hot Lights on the old Canon 1DS: 1/30, ISO 500, f4.0 lens a 90mm

Featured March 2011

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Artwork Comments

  • joedog
  • TREVOR34
  • Iain Phillips
  • Turtle6
  • billfox256
  • clancy214
  • 1oldman
  • Maureen Grobler
  • julianpalapa
  • Maxoperandi
  • robarmstrong
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