Juicy mango (1)

Marjolein Katsma

Amsterdam, Netherlands

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Wall Art

Stationery

Artist's Description

Share this page Photograph © 2010 Marjolein Katsma | Text © 2012 Marjolein Katsma


Tags for this photograph:
mahabalipuram, mamallapuram, tamil nadu, india, south india, wall, white, mango, ripe, national fruit, advertisement, advertising


See also Juicy mango (2)

Many walls in India, especially where they are clearly visible from a well-traveled road, are completely dedicated to advertising. Although if it’s pure text I would not be able to tell an advertisement from a political slogan, but – just like in Yemen – the latter are usually accompanied by political symbols so people who cannot read are at least reminded which part or candidate they should vote for… What I saw on this long wall looked more like a series of ads.

These shots, here with a juicy ripe mango, and the next showing a detail of the wonderful (Tamil) letters, seemed to be an ad for a fruity drink or other mango product. But when I took these photos, I wasn’t aware of the fact that the mango is the national fruit of India (and Pakistan); the main species even has its origin right in this area, Tamil Nadu, and the name “mango” goes back to a Tamil word. So, it could have been a political statement after all – it just didn’t look like one!

These two shots also illustrate how these advertisement paintings are executed: the sign painter is given a model or sketch, which is then drawn by hand onto the wall (maybe after first over-painting whatever already was on the wall with a suitable background color), after which the symbols, icons and text are painted, also by hand. Here you can clearly see how an outline of the fruit and the letters was drawn first, after which it was filled in with more-or-less solid color. The result is clear and recognizable, but almost never exactly regular. Even traffic markings and signs are painted that way.

Camera: Panasonic Lumix DMC-G1

Suggested product (Click on the image for more options)

Matted print, bright white matte

Related

Juicy Mango (2)


Artwork Comments

  • Evelyn Bach
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  • MartinJohnson
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  • Fara
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  • Ethna Gillespie
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