Les Boucher

Sanctuary Point, Australia

I reside on the South Coast of New South Wales in the St.Georges Basin area which is situated within the bounderies of the Shoalhaven. I...

Upgrading Equipment.....

Like many of you there comes a time when you need to upgrade some or all of your equipment. Just recently I have started thinking along the lines of updating my printer in an effort to take my Photography to the next step forward.
After reading enough reviews to have my head spinning and where possible eye balling the various machine’s I am down to one or two models that I think would suit my purpose.

What annoys me is the blatant rip off that the parent companies inflict on the general Australian public when pricing their equipment. I have written before about how the majority of Photographic Equipment Manufacturers set exorbitant prices on their equipment while not carrying a full International Warranty on their products and now, it seems that other companies who supply photographic supplies and equipment, are also gouging every cent out of the Australian public while giving no explanation as to why or how they set their prices. Below you will find a letter that I wrote to Epson enquiring about a printer which they are trying to sell to the photographic fraternity within Australia and I have included their reply. As you will see in my enquiry I asked why, with the Australian Dollar being so strong, Australians were being charged over $600 more than their counterparts in the USA for the same piece of equipment. If, after you have read this, you are not as incensed at the arrogance that their reply shows I would be very surprised. It has me having second thoughts about purchasing their equipment. I have to wonder, if this is Epson’s attitude to an enquiry prior to purchase I what would the after sales service would be like.

I look forward to your thoughts….Now read on……
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To whom it may concern,
My inquiry relates to the STYLUS PHOTO R3000. I am thinking of upgrading and this machine seems to do all that I would require of it. Being on a pension I watch where every cent goes and because of this, I am confused as to why this same machine sells for around $600 less in the USA than it does in Australia when the Australian Dollar is currently higher than that of the $US. Like most people these days I compare products and prices over the internet prior to purchase in an effort to obtain the best value for money. But the prices that we are being charged for items in Australia seem to be out of touch with the rest of the world.

There may well be a very good reason for this but, as a prospective customer, I can’t see why.

Could you please explain why there is such a difference in price for this product between the two countries?

I look forward to your reply as, it will influence which printer I purchase.

Yours Sincerely.
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Discussion Thread
Response (Epson Australia) 20/06/2011 03.14 PM
Thank you for contacting Epson Support.

Epson Australia has priced this product in line with the prices of other Epson products in this category in Australia, so that we have prices ranging from entry level to premium,

We also review our prices against competitor products with similar specifications to ensure that we are not pricing beyond market expectations.

We do not consider the prices in other countries of similar Epson products when setting Australian prices.

Regards

Epson Customer Support


Isn’t it those purchasing the product who dictate’s “Market Expectations” and not the manufacturer? After all WE ARE the market, and without the customer these companies cease to exist. I leave it up to you to form your own opinion and come to your own conclusions but, it is time that these companies understood that, since the advent of the Internet, customers will compare prices with those overseas and they will take their hard come by Dollars and cents elsewhere, including overseas, if they can find a better deal. Australia is no longer a dot in the southern ocean where these companies can blatantly rip their customers off and blame it on import tax etc. Ask any retail outlet and they will tell you just how much their turnover has dropped since customers have been able to compare prices, with those overseas. You only have to look at retail prices and how they are falling just so the retailer can compete with the “NEW” International market.
It is up to each and every one of us to take a stand and demand that our purchases are equal to, if not better than, those which we can obtain from overseas.

Les

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