Harley Earl at General Motors Motorama 1956

haymelter

Sunbury, Australia

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Artist's Description

Harley J. Earl (1893 – 1969) was the first Vice President of Design at General Motors. He was an industrial designer and pioneer of modern transportation design. A coachbuilder by trade, Earl was also the pioneer in using freeform sketching and hand sculpted clay models as design techniques. He introduced the “concept car” as both a tool for the design process and a clever marketing device. This image is originally from a Stereographic transparency that I own which I have restored.

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