Here is an image of my friend, Bobbest B, at a younger age. The design in the background is what he envisages for the future, in so far as to say that this is a design we made together. What is it? B. Federate.
In favor of brands and designs such as Lacoste and Le Coq De Sportif, he wanted something simple yet strong. Effective yet functional, in the same way as the Alligator that is Lacoste so elegantly, yet with a subtle touch of arrogance lets you know that this is the brand before you. B.Federate is a uniquely Chinese expression of this inspiration for this design. One he hopes to create, the future.
Yet in the foreground you see Bobbest B as a child, a very old photo given to me so we could create something together. And we have created the future.
Let B.Federate reign supreme. Let the masses know, Bobbest B has arrived. What do the arrows represent? You. What is your choice? Join us or face defeat.
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