Nostalgia X


St. Louis Park, United States

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Artist's Description

Nostalgia is a fickle thing. We cannot create it. It just happens. Then, one day in the future, we feel it—maybe a sight, or a smell. Maybe a sound or a mood. Something triggers it. We feel that tingle, that comfort, that longing, that moment, for something from our past. Maybe fond memories, maybe not so fond—but something with impact. Usually good ones, though, we hope. It’s nice, right?

But then, there are those with, shall we say, no scruples. No creativity. They just want to sell you a product, and they’ll dig deep. Deeper, ever deeper, to pry some warm memories from your past to sell you a garbage product today.

A Star Wars movie cobbled together from better moments from older films.

A Star Trek movie peppered with once-powerful dialog made soulless by empty misuse to sell you a movie ticket.

Another Nintendo game that doesn’t take any risks or chances and just wants you to remember how much you liked the older games.

Yet another TV show attempting to trigger an emotional response by reminding you of Hannibal Lecter or Norman Bates or some other movie or novel from our younger years.

Nostalgia baiting sucks. It’s hollow and pointless. If the best that art or entertainment can accomplish is reminding us of better art or entertainment of the past, it has totally failed in every way.

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desktop tablet-landscape content-width tablet-portrait workstream-4-across phone-landscape phone-portrait

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