Junior Occupational Hazards

TEMPORARY.
In advertising, that’s what every day feels like.

I can’t hope for anything.
because the excitement of building it up is always outweighed by the gravity of disappointment

I can’t entertain an idea for too long.
because no matter what I do, I can neither call it mine nor secretly nurture it in my head

I should only feel up to a certain extent
because my emotions are on call, timed to a maximum of 30 seconds if I’m lucky, always at my work’s disposal

I can’t think too much
because analyzing is a waste of my time and playing is a waste of theirs

I can only strive to be an excellent runner up
2nd, 3rd, 4th, 5th, 6th, no one really counts, cause I guess it doesn’t

I can’t entertain the thought that I might be achieving something with my time
because the frustration of re-realizing a lie makes me feel stupider than before

I can’t work too hard
because months-worth of hard work can all be gone in a split second.
because ruthless rejection is just lurking right around the corner

I should know when and when not to be myself
because I’m constantly forced to laugh and joke around with the same people who butcher my self respect.

I can neither love nor lust
because the minute I plunge on an opportunity to be human, I can never be forgiven.

I can’t be important to anyone
because everyone else is fighting for their own place. busy. tired.

And yet, I can’t complain
because I chose to be the temporary, all for this stone-cold hyper reality called advertising.

Junior Occupational Hazards

dorothyganes

Joined June 2012

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rantings of a junior copywriter

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