chromaddict

Gurley, United States

I’m a bit of a geek and my love of sci-fi is reflected in my work. I also love mid-century modern design and my home keeps looking more...

My work is characterized by my use of vibrant color and when I decided to start my own business in 2002, I launched it as ChromAddict. Color and simplicity play a huge role in my graphic design work. I work mainly with small businesses. I believe design should reflect the business, and sometimes the owner as well, and yet still be simple and strong. I like meeting with my clients in person if at all possible, and I learn about their business, their audience, their competition, and their design style. Armed with that knowledge, I strive to create designs that are not only striking, but also communicate their message visually. Color plays a huge role in visual communication because it is laced with cultural and personal meanings as well as emotional contexts. My goal as a designer is to create a visual voice for my client. Each and every branding element and marketing material works in harmony to complete the picture, tell my client’s story, and help build a relationship with both potential and existing customers.

My personal art focuses on color and humanity’s relationship with nature. From exquisite details found in fur and flowers to how nature overcomes the man-made, I use color to draw attention to aspects of the natural world that people often overlook in today’s crazy rat race. Each piece requires extensive planning to achieve simplicity of form and the strong positive and negative spaces. I work from my own reference photos and experiment with cropping the photos in Photoshop before I even begin the initial drawing. I create a fairly detailed line drawing on paper or canvas, and then the fun begins – color! I want the color to be intense and powerful. I use it to lead people to details they often miss in “real life”. Color is emotional for people, and I explore how the interplay of colors can augment emotion and connect people to the form. There’s no deep, hidden meaning behind my work. I capture the beauty of nature with simplified forms, striking details, and intense colors.

Currently, ChromAddict operates in a studio in Lowe Mill ARTS & Entertainment, the largest privately owned Arts Center in the United States, located in Huntsville, AL. I offer graphic design and web services focusing primarily on small businesses, classes for children and adults in art basics, acrylics, and colored pencils, and I’m always happy to create pet portraits or other commissioned art pieces for patrons. My work has been included in various publications including Strokes of Genius 6, Colored Pencil Cats & Dogs, “Colored Pencil Magazine,” and “Ann Kullberg’s Color! A Colored Pencil Magazine.”

  • Joined: May 2017
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