Custom 37 Ford Pickup Sundown in the wilds of the Texas Hill Country


Joined November 2007

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The Way I Do It – - – Canon G11 Compact Camera – Wide-Angle Lens 6mm – I shoot RAW – Orton – I use PhotoShop for layer-techno-tuning – I use Photomatix Pro to polish up me HDR ( 219 hours saved thus far) – end of a hard day of art-making it’s time for the fourecks – Ha! ~:0)

They Way I See It – - – Imagine – if U will – a time in American culture when form over-ran function. Think about the effect that might have on the daily hum-drum. Let’s say U went out to buy a 1937 Ford Truck for example. U needed a pickup b/c U had some stuff to haul on a regular basis. U go down to the Ford dealer. And in the showroom U see the 1937 equivalent of this custom 37 Ford Pickup. Imagine how Ur heart would race at the thought of driving not just a pickup truck. U would be driving a work of art. U would be driving a brilliant work of “modern” industrial art – for shizzle! ~:0)

Admittedly the original 1937 Ford Pickup Truck did not have twenty inch wheels with lower than low profile tires mounted. The top of the vintage did not have three inches chopped out. There was black rubber covering the running-boards. The truck rode higher. There were stylishly thin bumpers front and back. After all it was a work truck. Point is the way this custom 37 ford pickup looks to us now by comparison is the manner in which it was perceived in 1937. Is that coming through? – Ha!

in ‘37 the grille and headlights were the same as this rig. The fenders still had that remarkable crease running over top. This truck was the acme of art deco’s influence on industrial design of the era. And Yet! With only marginal updating this pickup truck that has traveled through time and stirs in this viewer at least – the yearning for beauty in our culture. I suppose the point old VivaChas is trying to make regarding this custom 37 Ford Pickup is – where are the designers in this day? Are they so cowed by intrusive government regulations that they’ve lost their spirit? ~:0)

U know – the problem isn’t with the designers today. The problems isn’t with the nanny-state – - – well maybe it is. But! What I’m saying about this bewdy of a custom 37 Ford pickup is – the prob is with us. That’s right! The problem of driving drab-slab designed cars is that the population has lost touch with the spirit that was alive in the States when this ride came to life on the designer’s table. Think of it! There was an artificially enhanced depression in the country at the time this pickup first rolled off the assembly line. Can U say – optimistic? That’s right! This sort of visual statement was made by a group of car-men who said enough! So they began to create their way out of the depression. They took up their tools and they made something. They made something that though updated – still stirs the spirit today.

Dear reader – I give U a Sunset that precedes a new day. It will be a new day of creative statement. It is the resurrection of art in everyday life. Now – here’s the plan – - – Ha! Wish us all luck! Make Hot Rods! Make Rat Rods! Make Custom Street Rods! Make something that matters. Maybe a nice pix from ole VivaChas will help inspire U. It couldn’t hurt! ~:0) VivaChas!

Artwork Comments

  • barkeypf
  • ChasSinklier
  • DaveKoontz
  • ChasSinklier
  • AngieDavies
  • ChasSinklier
  • ctheworld
  • ChasSinklier
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