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ROYGBIV Reverse by BenCapozzi by bencapozzi
ROYGBIV Reverse by BenCapozzi Classic T-Shirt Front
+ 16 colors


  • Solid colors are 100% preshrunk cotton, heather grey is 90% cotton, 10% polyester, charcoal heather is 50% cotton, 50% polyester
  • Fabric weight: 5.3 oz (180gsm) heavyweight
  • Classic, generous, boxy fit
  • Double-needle hems and neck band for durability
  • Ethically sourced
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ROYGBIV Reverse by BenCapozzi
Designed by bencapozzi
I was listening to the great Invisibilia podcast from NPR on “the Secret Lives of Our Clothes” and they were discussing the power of clothes and a simple experiment where subjects say the color of a word they're shown, but the word is the name of a different color. This proved pretty tricky for some folks, and I thought of this sort of simple mindfuck. Classic Helvetica font with the colors mismatched/reversed. Enjoy!
Available on +39 products

Classic T-Shirt

ROYGBIV Reverse by BenCapozzi by bencapozzi