*Because fulfilling our human need to belong, should _never_ be about brand names.*
The brand doth not maketh the person, godammit.
Simply because I find conspicuous consumption increasingly embarrassing. And the concept of invidious consumption makes me want to vomit, frankly.
DIY, frugality and unconsumption is HOT in my book : )
"wiki article on conspicuous consumption":http://en.wikipedia.org/wiki/Conspicuous_consumption