J2O Glitter Berry

©The Creative  Minds

Weilheim-Schongau, Germany

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In 2011 J20 brought out a new limited edition flavour called glitter berry (now discontinued).

J2O is a still soft drink made from fruit juices. It is manufactured by Britvic and sold in the United Kingdom and Ireland. Launched in 1998, it was designed to provide an alternative solution for people who were going out to bars and clubs but weren’t drinking alcoholic beverages. The name ‘J2O’ is a pun on the chemical formula for water, H2O, chosen due to the drink’s 50% fruit juice content. The first flavours available were Orange & Passion fruit, Apple & Mango and Apple & Melon, but the range has progressively grown since.

In 2001 due to growing brand success, ‘J2O’’s packaging was redesigned and a fourth flavour, Orange & Cranberry, was introduced. In 2002, due to the brands’ popularity within the on-trade sector, ‘J2O’ was made available to the take-home market for the first time, with four-bottle packs being introduced into supermarkets and shops. 2005 saw the packaging changed once more and a new flavour, Apple & Raspberry being launched.

On 2 August 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain live tour.1 The campaign, named “J2O is in for a laugh” allows buyers to enter a competition to win one of 96 VIP tickets to see the Little Britain show.

Two new flavours, Orange & Pomegranate and Apple & Blueberry were launched in 2007 and 2008 to further increase the brands’ appeal.

As of 15 August 2007, J2O has been made available to bars, clubs, and restaurants in the Chicago area and is imported by Exotic Beverage Co.

In 2009 J20 introduced two new flavours, Grape & Kiwi and Winter Berries. Both of these flavours were originally limited edition but have since been integrated into the range of permanent flavours. 2010 saw a major packaging redesign and the launch of the J2O White Blend range. Two flavours, one based on white grape, the other on red grape, are less sweet than the existing J2O flavours and are designed to complement food, in the same way that white and red wine does. J20 have released orange and passion fruit and apple and mango (the 2 most popular flavours) in PET bottles.

In 2012, J20 released 2 further limited edition flavours, papaya punch and iamond berry.

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