25 COGNITIVE BIASES MUG/Bias 2

25cognitivebias

Joined January 2018

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Artist's Description

We ignore the faults of other people, products or companies that we admire.
According to Charlie Munger, a newly arrived human is born to like and love and the strongest inborn tendency to love is that of a mother for its child.

Liking/Loving tendency makes the liker or lover tend to:

To ignore the faults of, and comply with wishes of the object of its affection.
To favor people, products and actions merely associated with the object of his affection as seen in bias 10 – influence from mere association.
To distort other facts to facilitate love.

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