Redbubble Launches ‘Redbubble Fan Art’ Opening a Creative Ecosystem to Content Rights Holders for Extra Revenue

Independent game developers enlisted to pilot new program designed to further empower fan art communities & grow Redbubble’s creative community

Melbourne, Australia. January, 2016 - Online creative marketplace and artist community Redbubble, is adding another string to its bow, by teaming up with independent game developers to launch the pilot of ‘Redbubble Fan Art’. The new branded pages aim to help video game content rights holders earn extra revenue, by selling designs to established fan art communities on Redbubble.

Following a year of consultation and collaboration to extend the company’s creative offering, the Redbubble Fan Art pilot program kicks off with fellow Melbourne-based rising stars League of Geeks, to debut their new game title Armello, which is now live on redbubble.com.

The new developer-curated pages also feature prominent independent games by Crypt of the Necrodancer (Brace Yourself Games), Broforce (Free Lives Games), Darkest Dungeon (Red Hook Studios), and Galak-Z (17-BIT), to complement Redbubble’s diverse 450,000 strong artist community already listed. Fan art can be transferred onto merchandise including t-shirts, pillows, phone cases and much more.

Trent Kusters, Co-founder and Director at League of Geeks comments; “When talking to Redbubble we immediately saw the benefits not only for us and our community, but for indie developers around the world. At our scale, setting up a full range of merchandise just wasn’t a reality, but Redbubble already has the range, the systems and the artist community.”

“Redbubble has identified an opportunity for all stakeholders to develop branded pages with curated content which is a breakthrough for the independent gaming industry. We are looking forward to working on big things collaboratively in the future,” continued Kusters.

Rights holders can support and empower the artists inspired to explore their worlds, with access to the new revenue stream of a full merchandise range designed by the largest artist community in the world.

Zezan Tam, Director of Business Development at Redbubble comments; “the launch of Redbubble Fan Art opens us up to a new global market of content rights holders which we hope to also extend to filmmakers, musicians and other indie’s in the future, by providing them with the opportunity to affordably access quality merchandise to support their growth.

Visit the Redbubble Fan Art page, please visit: redbubble.com

ENDS

Founded in 2006, Redbubble is a global online marketplace powered by 350,000+ independent artists. Redbubble’s community of passionate creatives sell uncommon designs (over 15 million) on high-quality, everyday products. Apparel. Stationery. Housewares. Accessories. Wall art. The list goes on. When it comes to self-expression, Redbubble is simply the go-to place on the interweb. As for artists? They can profit from their creativity and reach a whole new universe of fans. In fact, this year Redbubble will connect artists with over 2,000,000 buyers across 180 countries. Redbubble is already the largest global consumer site to have come out of Australia. And the numbers only continue to grow. Find your thing at redbubble.com.

Media Contacts:

Kate Winney Senior Account Manager
The PR Group katew@prgroup.com.au
0403 200 299

Stephanie Bateman Senior Account Executive
The PR Group stephanie@prgroup.com.au
0418 227 475

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