Ask anyone their favorite season, and the least popular answer is probably going to be winter. For many, it’s too cold, too wet, and too dark. But it doesn’t have to be if you have the right winter aesthetic to turn the season of cold into the season of cozy.
Redbubble artists know how to make winter a little less bleak: designs that perfectly express your personality. We’ve assembled some of our favorites into five different aesthetics to help you find your perfect style no matter your aesthetic.

Images Used In Moodboard:
- Plaid (Sage Green/White) designed and sold by designminds
- Winter Creatures designed and sold by Megan Dignan
- Posh Reindeer designed and sold by Holly Hatam
- Doodled Fir Trees Pattern designed and sold by Kova Rose
H2: Winter cabin aesthetic
The winter cabin aesthetic is all about getting away from the world. A breakoff of cabincore, this aesthetic prioritizes keeping warm while enjoying the quiet beauty of winter. It’s vintage and rustic, warm and relaxing, with a focus on function and nature.
Fashion must-haves: beanies, scarves, chunky sweaters, flannels, thick coats, jeans, leggings
Decor faves: wood paneling, cozy throw blankets, overstuffed furniture, artwork depicting the outdoors, warm lighting, fairy lights, worn-in leather furniture, floor pillows, natural light
Activities: drinking hot beverages, reading by the fire, winter sports like skiing or snowboarding
Main color palette: dark reds and oranges, deep greens

Images Used In Moodboard:
- Little Fox in Blue designed and sold by Gaia Marfurt
- Snowflake Crystals in Teal designed and sold by adenaJ
- The Heart of My Heart // So Far From Home Edit designed and sold by Tordis Kayma
- Maximalist Mountain Maze – Pastel Pink & Aqua designed and sold by TigaTiga
Blue winter aesthetic
When the sun is shining during the day, snow usually appears white. However, for a few hours around dawn and sunset, the snow can take on a beautiful blue cast, which is the inspiration for the blue winter aesthetic.
Fashion must-haves: wool coats, woolen mittens, boots, turtleneck sweaters
Decor faves: coffee mugs with latte art, twinkle lights, candles
Activities: ice skating, watching the snow fall, making snow angels, drawing on frosted window panes, drinking hot chocolate with plenty of marshmallows
Main color palette: cool blues and silvers, occasional pale purples and pinks, white

Images Used In Moodboard:
- The Snowman designed and sold by Terry Fan
- I’ve Missed You designed and sold by endmion1
- Fair Isle Toffee designed and sold by miavaldez
- Winter Fox designed and sold by Terry Fan
Snow aesthetic
Maybe it’s the joy associated with unexpected snow days or its association with the holidays, but that first snowfall always holds a special kind of magic. This aesthetic is a mix of snow and snowflakes and the activities you do inside to warm up, like eating grilled cheese and tomato sandwiches after a snowball fight.
Fashion must-haves: snow boots, warm socks, snowsuits, woolen hats and gloves, acid-washed jeans, fair isle knits
Decor faves: twinkle lights, paper snowflakes, snow globes, decor with forest animals
Activities: building a snowman, sledding, starting a snowball fight, shoveling driveways, playing hockey
Main color palette: white, pale blues, vivid reds

Images Used In Moodboard:
- Home Reader designed and sold by illustore
- Cozy Christmas designed and sold by Holly Hatam
- Winter Village designed and sold by Laura Maxwell
- Hygge Reading designed and sold by ammiecreative
Hygge aesthetic
Hygge aesthetic prioritizes comfort, coziness, and well-being. It’s informal and perfect for those of us who just want to hibernate all winter. Textures, warm lighting, minimalism, and luxurious finishes are popular, but it’s more about what brings you peace than anything else.
Fashion must-haves: leggings, fleece pullovers, layers, cardigans, oversized scarves, hoodies, minimalist patterns, loungewear
Decor faves: pillows, comforters, twinkle lights, candles, live plants, books, soft lighting, area rugs, throw blankets
Activities: journaling, reading, game night with friends, crafting
Main color palette: white, soft grays, creams, and faded pastels

Images Used In Moodboard:
- Nutcracker on Red designed and sold by RetroRudolphs
- Santa’s Bus designed and sold by Holly Hatam
- Letter to Santa designed and sold by Holly Hatam
- Christmas Toys and Present in Retro Mid-Century Modern Style designed and sold by AngelinaBambina
Holiday aesthetic
Lots of holidays happen in the winter: Hanukkah, Christmas, Kwanzaa, New Year’s Eve, and Valentine’s Day, just to name a few.
Regardless of which winter holidays you celebrate, there’s an aesthetic for it. The most common holiday aesthetic in America, though, is Christmas, and it’s usually up in retail stores from November 1st to New Year’s.
Fashion must-haves: Ugly Christmas sweaters, reindeer antler headbands, Santa hats, red dresses, plaid, sparkles
Decor faves: Christmas trees, garland, Christmas lights, stockings, wreaths
Activities: baking Christmas cookies, assembling gingerbread houses, chopping down a Christmas tree, watching Christmas movies, wrapping gifts
Main color palette: reds and greens, metallic silvers and golds
Don’t let the winter blues get you down this winter! Look for the joy and beauty around you, whether it’s the simple peace of a snowfall or the gorgeous latte art in your daily coffee.
If all else fails, try switching up your winter aesthetic for something more colorful and bright, like the Y2K aesthetic. Or spread some joy with a gift card for a friend so they can pick the perfect thing to cheer them up.
Featured image: Realistic Hand-Drawn Pine Cones Seamless Pattern designed and sold by Anniomoro