The Barnum effect Poster
Designed and sold by Sketchplanations
$11.80
25% off ends soon
Style
PosterHeavy poster paper, semigloss finish
$11.80
Product features
- Blank walls suck, so bring some life to your dorm, bedroom, office, studio, wherever
- Printed on 185gsm semi gloss poster paper
- Custom cut - refer to size chart for finished measurements
- Includes a 3/16 inch (5mm) white border to assist in framing
- Since every item is made just for you by your local third-party fulfiller, there may be slight variances in the product received
The Barnum effect
The Barnum effect is our tendency to apply personal meaning to statements that could apply to many people.
For statements such as the results of a personality test, the effect is stronger if:
we believe they are personalised to us
they are sufficiently vague — handy phrases include "at times," "a tendency to," "some of," etc.
they are mostly positive — we're more inclined to accept positive evaluations of ourselves than critical ones
they come from a source of authority
You may recognise these tricks from a horoscope or your star sign, magicians, fortune-tellers, fortune cookies, con artists and, perhaps, marketing. There's a fascinating magician's technique you may have seen called cold reading that uses the Barnum effect with other tricks ("I see someone with heart pain in your family.") to make it seem like they know a lot of personal details about someone at a first meeting.
Originally from Bertram Forer, who called it "the fallacy of personal validation," it was later known as the Forer effect until Paul Meehl suggested it should be named the Barnum effect after P. T. Barnum (now of The Greatest Showman fame) for the way he could easily fool an audience with these techniques and to emphasize that we should all know and be on the lookout for being fooled. For that reason, I called it the same here.
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