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    Thumbnail 1 of 3, Journal, Gestalt Principles of visual perception designed and sold by sketchplanator.
    Thumbnail 2 of 3, Journal, Gestalt Principles of visual perception designed and sold by sketchplanator.
    Thumbnail 3 of 3, Journal, Gestalt Principles of visual perception designed and sold by sketchplanator.
    Journal, Gestalt Principles of visual perception designed and sold by sketchplanator

    Gestalt Principles of visual perception Journal

    Designed and sold by sketchplanator
    $10.66
    $15.22 (30% off)
    30% off ends soon
    Type
    Paper Type
    $10.66
    $15.22 (30% off)

    Product features

    4.81 (153 reviews)
    • 120 pages
    • Cover 350gsm, paper stock 90gsm
    • Front cover print from an independent designer
    • Available in a selection of ruled or graph pages
    • Handy document pocket inside the back cover
    • Since every item is made just for you by your local third-party fulfiller, there may be slight variances in the product received
    Artwork thumbnail, Gestalt Principles of visual perception by sketchplanator
    Gestalt Principles of visual perception
    The Gestalt principles of visual perception describe how our brains make sense of what we see. For example, they explain how we associate a photo with the text of a newspaper article or understand a series of words as a sentence on a billboard. These principles originated from the field of Gestalt psychology in the early twentieth century. In laying out sketches, I try to consider how a viewer will understand what connects with what, the order in which the viewer will read the sketch with their eye, and how colour or formatting link related elements—skim through the back catalogue to see it in action. In creating each sketch, consciously and unconsciously, I use many of the standard Gestalt principles of design. There are many Gestalt principles and some variations in the names. I chose seven common principles to illustrate: Proximity: objects that are close together are perceived as a group Similarity: similar objects are perceived as a group Continuity: elements on a line or curve are related Closure: completing missing parts of images to create a whole Figure-Ground: identifying what's in the foreground or background Symmetry & Order: perceiving symmetrical or orderly elements as a group Common Fate: objects moving together are perceived as part of a group The Gestalt principles are helpful for information design, user interface design, user experience design, graphic design and just about any design. It is also fascinating to spot how you unconsciously use them when interpreting designs you see. For example, look at the signs in an airport, a menu, or a page of your favourite app and see which principles are in play.

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