Gestalt Principles of visual perception Coffee Mug
Designed and sold by sketchplanator
$14.17
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$14.17
Product features
- Coffee, tea, or art? Have it all with this eye-opening ceramic mug
- Holds 11.8 US fl. oz. (350 ml)
- Mug diameter is 3.2" (8.2 cm), not including handle
- Dishwasher-safe ceramic
- Wraparound design printed for you when you order
- Since every item is made just for you by your local third-party fulfiller, there may be slight variances in the product received
Gestalt Principles of visual perception
The Gestalt principles of visual perception describe how our brains make sense of what we see. For example, they explain how we associate a photo with the text of a newspaper article or understand a series of words as a sentence on a billboard. These principles originated from the field of Gestalt psychology in the early twentieth century.
In laying out sketches, I try to consider how a viewer will understand what connects with what, the order in which the viewer will read the sketch with their eye, and how colour or formatting link related elements—skim through the back catalogue to see it in action. In creating each sketch, consciously and unconsciously, I use many of the standard Gestalt principles of design.
There are many Gestalt principles and some variations in the names. I chose seven common principles to illustrate:
Proximity: objects that are close together are perceived as a group
Similarity: similar objects are perceived as a group
Continuity: elements on a line or curve are related
Closure: completing missing parts of images to create a whole
Figure-Ground: identifying what's in the foreground or background
Symmetry & Order: perceiving symmetrical or orderly elements as a group
Common Fate: objects moving together are perceived as part of a group
The Gestalt principles are helpful for information design, user interface design, user experience design, graphic design and just about any design. It is also fascinating to spot how you unconsciously use them when interpreting designs you see. For example, look at the signs in an airport, a menu, or a page of your favourite app and see which principles are in play.
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