Five Roses Sign

Montreal: The Five Roses Flour sign, a well-loved landmark. Featured in Preserving History, 05/12/2014. (528 views as of 31/10/2015) Ogilvie Flour Mills Co. Ltd. (a family business involved in the Cdn. milling industry since 1801) opened the New Royal Mill in Montreal in 1946. In 1954, Ogilvie purchased Lake of the Wood Milling, acquiring the well-known Five Roses Flour brand. The sign was changed to "Farine Five Roses Flour". In 1977, Quebec passed Bill 101 enshrining the primacy of the French language in all forms of public communication, including signage. Later that year, the word "Flour" was removed from the sign to comply with the new law. In the 1990s, Ogilvie was purchased by ADM Company who sold the Farine Five Roses brand to Smuckers in 2006. The new owners turned the sign off and planned to dismantle it. But public outcry led groups such as Heritage Montreal and the Farine Five Roses Project to come together to save the sign. Late in 2013, ADM and Smuckers announced they would preserve the sign.

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