Fauxtomation

With the rise in incredible abilities driven by AI chatbots and tools, it's tempting to believe that AI can run anything. But, in many situations, claims of AI magic and sophisticated automation disguise work done by people—often outsourced and poorly paid. An example of fauxtomation is content moderators, whose job is to review and filter objectionable content from the web when the claim is that sophisticated algorithms and AI are doing the work. Other examples are tagging or searching images, transcribing audio, responding to customer queries, making decisions, or, ironically, training machine learning models. In another twist, ordering on the app or touchscreen at McDonalds or the self-checkout at a supermarket, you, as a customer, become the labour of a server or waiter.

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