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Jim Sells
United States
549 creative works found
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Selling Greeting Cards Through Stores
by Jo O'BrienRecently the topic of selling greeting cards out in the real world has come up in the forums...
Recently the topic of selling greeting cards out in the real world has come up in the forums Having sold greeting cards before through shops and at markets, my humble opinion and experience may be of interest. I’ve got a lot to say on this one so I’ll use headings :) / mren’s ‘somewhere in fitzroy’ Be a Business- Not Just an Artist / What I mean by this is consider yourself a business supplier and demonstrate a level of professionality. Yes it is great if you promote the artistic merits of your work but greeting cards are a very common product and so being organised with an ABN, professional looking invoices, online ordering facilities, fast turn around etc will put you ahead of the (always growing) pack. Like all good businesses, know your strengths and show them off. Provide Good Quality Products / It might sound obvious (I hope it does) but when people are starting out in business they tend to cut corners. In the greeting card business quality is a big deal. This is where RedBubble becomes a huge advantage because the quality of the card printing is so exceptional. Packaging is Important / Have you considered what your cards will look like after 20 or so customers have handled them? Some people like the ‘no plastic’ look and who am I to tell them otherwise. I always individually wrap my cards and make sure that if the packaging prevents the card being openned, that “Blank Card” is printed either on the individual packaging or nearby signage. If you put together gift packs, wrap them beautifully and make sure people know what images they are getting in the pack. / My little tip: leave one copy of each card unwrapped on display and when you check up with the store, see which ones are the grubbiest to identify the favourites Displaying your wares / The things people want to see are the images, the quality and the price. Where possible I use clear perspex stands that do not cover the front of the card. By leaving a few sample cards out of their packaging people can pick them up and feel them to check the quality. I also make sure each card has a visible price on it, on the back, on a removable sticker. Some hints would be not to have too many of a particular card out on display at once. Keep a box of ‘top up’ cards out of sight. If you have a series that belongs together, display them together and perhaps highlight them with different packaging or a small separate display rack. Cards should be displayed with the image facing the right way up where possible. Always put your name and contact details on your card stands- so often they ‘magically disappear.’ And if you are providing your own stands, try to ‘claim’ the space so that other people’s cards don’t get put in over the top of yours. This can be hard to police but for example, having “Cards by Artist ABC” on your stand makes it harder for the retailer to stick any old stuff in there. / ‘legs’ by itsactustus Get Your Pricing Right / Like all things business, a lot of small shops will heckle with you over money and prices. My advice to you? Know what price you want and stick to it. Think about it in perspective, in a typical shop, greeting cards will be close to the cheapest item in there. If the business can’t fork out $30 to try 10 cards then you don’t want to be doing business with them! But also think realistically about your prices. Most retailers will start saying ‘no thanks’ at about $3 a card so to make RedBubble cards (with a base price of up to $3) a financailly viable option you need to sell them as premium art cards worth that extra dollar or two. Considering the quality of them, I believe this is possible. Depending on where you sell them, you could get $4 to $8 or even more per card. It will depend on the clientelle for that particular store. / Common Mistake: Too many people give their cards different prices when in the eye of the customer they all look pretty much the same. If you want to have a premium range, make it obvious Profite Margins / I should add as a separate but related point, most stores will want to mark up by about 100% on greeting cards. Most people sell there cards for a set wholesale price and then let the store charge whatever they like. The only time in my opinion, you should intervene is if you seriously believe they have overpriced them to such a point that nthey are not affordable. But think about it before setting your price. If you ask for $4 per card, can the store onsell them for $7.95? How to actually get them into stores / Here’s an idea for you- send them a card! Of course a rigorous follow up would be required. I would ‘door to door’ with a small sample or my stuff and it worked really well. I also had a bit of a tactic. I’d show a selection of cards worth $20 total. Then when they fell in love with a couple I’d say. “How about you buy this $20 worth from me right now and you keep that one you like for yourself, I’ll replace it with this one” Then I’d pull some other random card out of my bag and add it to the pile. Worked 9 out of 10 times. The other thing I did was band together with a fellow card maker (she did printed ones, I did handmade) so that we could show a greater range and cut our door knocking time in half. Can I also suggest not interrupting businesses during busy periods such as weekends or lunch hours. That happens to me in the gallery all the time and it’s a real pain. Also, if you’re talking to staff and their phone rings or a customer comes in, invite them to deal with the more important thing first and come back to you. Rotate Your Stock / Basically, if it isn’t selling, get rid of it yourself before the store owner decides to get rid of you! I’m exaggerating but the point it still valid. People will stop looking if your display always looks the same so keep it chaging. Make a fuss. If you have a new range, stick a sign up saying “New Farm Yard Range On Sale Now.” And remember, what works well in one store may go really badly in another so if it’s not selling, try somewhere else rather then giving up and throwing the lot in the bin! Consignment / This is particularly just my opinion but I’m against consignment on cards. Especially if you give a choice of what is ordered. Seriously, cards cost so little compared to other things, if a store can’t find $50 somewhere to buy some outright, there is something suss about that right away. It might be good to offer consignment on your first batch which will encourage the store to stock your stuff but don’t get into a habit of it. I would drop off say 50 cards and get someone to sign a consignment form saying how many they were given. Then after a few weeks I would go back, count them up and invoice for however many were missing. Then I’d also give them the choice of buying the remaining ones, or me taking them back. Most would swap a few that they didn’t like and then buy up. Payments / Again I hope this sounds obvious but ask to be paid. So many people get lost in a world of politeness and assume that eventually someone will do the right thing, Most small businesses using MYOB or QuickBooks accounting software will automatically lodge your invoices to be paid within 30 days. Agree on your terms and then chase up late payments. No need to be mean or nasty but a follow up letter and then a follow up phone call is fair enough. Also, be flexible in how you can be paid. Some businesses do everything with a cheque (or for you Americans, a “check”), others will rely on Direct Debit. So know how the business wants to pay you and don’t make it hard for them! Promote your Cards / The beauty of RedBubble cards is they have the URL of your portfolio on the back which shows off all of your work. But also remember to promote your cards out in the real world. Recently I bought a bunch of RedBubble cards and gave them all to friends. The response was amazing. They all got online to find more! Next step for me is to buy a bunch of my own cards and find excuses to give them to people. webgrrl had this awesome idea too. The cards really do speak for themselves so get them into circulation. - – - – - – - – - – - – - – - – - So if anyone is still breathing after reading all that, I hope you found it useful! / I do tend to ramble when it comes to retail related things- it’s my passion in life. / ‘Tashom III’ by FireRabbit
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small garden waterfall f/25 at 1 sec
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6 Quick Tips For Selling Your Art On RedBubble
by Jo O'BrienKeep your portfolio short and sweet. Show only y…
Keep your portfolio short and sweet. Show only your absolute best work and ensure your portfolio can be flicked through in under a minute. People have really short attention spans Use tags. But only use relevant tags which describe key features of the work. Use your journal to give buyers a glimpse into your motivations, inspirations and learning. Don’t put anything negative in it (people can see it!) Remove negative or critiquing comments from under artworks- potential buyers can read them and you don’t want them to be put off Personalise your work by adding meaningful descriptions that tell your audience about how the work was created, what it was inspired by or the story behind it Think about and make a deliberate decision on how much to charge for your art
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Selling Art At Markets
by Jo O'BrienSelling Art At Markets Without repeating the points I made in my Selling Greeting Cards Through Stores...
Selling Art At Markets Without repeating the points I made in my Selling Greeting Cards Through Stores post, here are some of my pointers for selling artwork at markets. It’s going to be another long one so I’ll use headings and give you some pretty pictures to look at on the way :) / Pin-Up Strip Collection – Cards : Freedom by Helen McLean Know The Market You are Attending / Visit the market first! This step is often overlooked and yet it will help you a lot. Some markets can be described as ‘glorified garage sales’ (nothing wrong with that) and others are almost outdoor shopping centres with every convenience. Make a special trip with your stall in mind and ask yourself some questions: What is already being sold? How would you categorise the shoppers? How many people are buying things vs. having a look? How much do things cost there? Is there an entry fee for customers? Have a talk to the current stallholders who will give you the gossip on which spots are the best and how much you can charge for your stuff. Find out about how to get a stall/space. Some markets will ask you to pay an stallholder fee and rock up on the day, others will require a formal proposal in writing and an interview. So find out how to go about it and get advice from current stallholders. By the way, if you’re freaking out about approaching store holders for advice, get over it. Market folk are the nicest people and love a good yarn, just make sure you don’t keep them from their customers. Know Your Target Customer / In an ideal world you would look at your art and work out whom it is best targeted at. Then you would strive to get their attention by stocking your art in places that they go. In the market circuit, things are backwards. You find the market with its existing crowd of shoppers and find a way to sell them what you have. Or you could even make artwork especially to appeal to them. (This is known to some as “selling your soul” – I prefer to call it “paying my bills”) / Since you have visited the market, you have some idea of who goes there. Think about what they are likely to buy and aim to supply it. So take your lovely florals to the nursing home charity fair, your brightly coloured clown shots to the school fete and your super chic city shots to the tourist market. Always have some variety but you can often work out what will be popular before you pay for a heap of printing. / Matilda and Scarlet by Lisadee Displays Are Important / Displays are important. Displays are important. Displays are important. I can’t stress this enough! Most people who sell at markets will at some point learn (usually the hard way) how true that statement is. Think about it before you get there. How do you want it all to look- even if you are artistically challenged like me, draw a picture of how you are going to set everything up. Do you have any space restrictions you need to consider? Are you allowed to hang things? Put them on the floor? Allow people to walk around your allocated space? Are their any other restrictions such as number of displays or tables? All markets have their own (seemingly random) rules so find out before you spend money getting your display units. If you can, do a mock up at home first and see what it’s like from the customers’ side. Some pointers from me on this topic are: / 1) Make sure people can ‘try before they buy’ i.e. can they touch your products to see what the quality is like? / 2) Display things at an appropriate height. Putting your work on the ground degrades its value. If it’s a children’s item, keep it lower, if its wall décor hang it at eye height. / 3) Protect your stock from children, accidents and the weather Packaging / Just a brief note here that in addition to packaging you items to look great, in a market situation they have to withstand the weather. It is also a good idea to have shopping bags so that people can easily carry their purchases around with them. Charge the Right Amount / If you are at a busy tourist market, you can usually set higher prices. As a general rule, I charged 50% more than my ‘shop’ price at tourist markets. Yet at less commercially driven markets you may find the price point has to be a lot lower. You simply have to suss out what is reasonable before you get there by checking out other stalls. The other thing to be aware of is that a lot of market shoppers are out for a bargain. So be prepared for hagglers and decide before you get there how flexible, if at all, you are going to be. You can try and nip it in the bud by having special deals planned ahead of time. It’s also a good point to drop here that human psychology is a wonderful thing and in terms of prices and deals- something displayed in writing will be treated with more respect than information giving verbally. So use price tags and signs. / So Pedestrian by Melody Let People Give You Money / You’re thinking, “Jo, of course I’ll let them give me money- that’s why I’m sitting at this cold, wet market to start with.” But are you really? Are you really letting them give it to you? Do this little task right now, while you’re sitting there at the computer. Pull out your wallet or purse and count how much cash you have. Now think about how much lunch would cost you and deduct that amount, now deduct half a tank of petrol or train fare, which you used to get to this hypothetical market and see what is left. Do you have enough money there to buy heaps of fabulous art? Most people will say “no.” Some will be lucky to break even. What is my point? If you were your own customer, you wouldn’t be buying much- if anything. I can hear you saying “But if I was going to a market I’d get cash out first.” Maybe you would, but, and I mean this in the nicest way, most people will forget. So idiot-proof yourself as much as possible. This might mean knowing where the nearest ATM is to direct people, it might mean having credit card facilities, it might mean having business cards with your online store URL for customers without cash. It seems ridiculous but I have encountered so many customers at markets that simply don’t have cash and therefore can’t buy anything. So have a way around it. / Jo’s little tip: bring a calculator with you. Like They Say in The Scouts: Be Prepared / Make a list of what you need to bring and check it twice. It’s laughable but I’ve seen stallholders forget their trestle table, which is basically the most important part of their stall. So don’t think it won’t happen to you. I know it sounds pessimistic but it’s important to think about what can go wrong. At markets the most common problems are… / 1) The toilet paper runs out in the one and only unisex toilet which is a 5 minute hike across town / 2) You run out of change to give customers- and then you realised none of the stall holders have enough change so you can’t even beg for it, and because it’s a Sunday you can’t get any from the bank… / 3) You are bored stupid waiting for people to start arriving / 4) The weather lets you down. We often prepare for rain but the real killer is the wind and in summer intense sun / 5) You can’t find anything decent to eat for lunch / 6) You need to go to the toilet or eat something but because your ‘help’ is late or didn’t make it, you are literally tied to your stall all day, and the stallholder beside you is too busy to keep an eye on it for you, and you wouldn’t trust them anyway. / 7) You forgot your big warm coat on a freezing cold day or your sunnies on a really bright day. / 8) People keep shoplifting your stuff or even steal your money tin/bag (much more common at markets than in shopping centres with video surveillance) So ask yourself how you will prepare for some of these situations and have a plan. Bring extras of everything and generally don’t feel bad when you can’t even move in your car because of all the stuff you’ve piled in there. When I was doing markets, I prayed for the day I could afford a van. Logistics / Think about all the stuff you need to take and work out how you are going to get it there, set it up and keep it supervised. Can you park your car behind your stall or do you have to move it? Are there strict set up and pack up times you need to consider? If you need to park away from the stall, can you do it securely and do you need to pay for parking? Can your stall be covered if you need to leave it unattended for a bathroom run or are you happy to ask a fellow stallholder to keep an eye on it? And this is a big one guys- What are you going to do with your rubbish at the end of the day? Expect to take it home because the public bins will be overflowing by lunchtime and littering is just not on. / CLOWNS by Mugsy Budgeting / It’s really the first thing you need to do but it scares people so I thought I’d hide it down here at the bottom. When you set up a market stall, you are essentially running your own business and like all small businesses, money, is important. You need to think about what it’s all going to cost you and decide if you are going to make a profit. Let me keep this very simple, the three things you need to think about are… / 1) Things that you buy once to get set up / 2) Things that will keep costing you money as you go / 3) Things that make you money I could write about making budgets all day but I’m trying to keep this post relevant to art. Basically, you want to make enough time to pay yourself back for any major set ups costs like buying new display stands, as well as any ongoing costs, and on top of that you want to make a profit. And please don’t forget to factor in your time. Decide if you are worth $20 per hour or $10 and hour or whatever and include “paying yourself” in your calculations. Keep Financial Records / Another scary one but important one. Keep a list of what stock you bring with you and what you sell. That way when you get home you can determine if anything was stolen or if any money went missing or the wrong change was given. It’s also good to keep a more general record of how much money you are making and what you are spending for each market so that you can see if your business is growing or struggling. It will also show you patterns; for example, an outdoor market would most likely have a quiet period during colder months. I will have to create a separate post about budgeting and financial records because they are both huge areas and very important. For now, my best advice is to get some advice! Oh the irony! I hope that is useful to a few people. And if I made it sound like hard work, well it is. But it’s also good fun. / Nurses by Samantha Thompson
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Dont look into this too much, you could say its having a go at our commercially driven world in which we pray on peoples temptations to sell a product, in this case its using sexual temptations to lure the youth of today to sign up to the military. Thats how you could look at it, mostly though i just think its a cool image…
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Selling Art Through Galleries- My Advice
by Jo O'BrienI recently received an email from a fellow RedBubbler and thought I should share my response… DISCLAIMER: this is just my opinion an…
I recently received an email from a fellow RedBubbler and thought I should share my response… DISCLAIMER: this is just my opinion and advice so don’t take my word as gospel! ____________ Hi Jo, I ‘discovered ’ you on Red Bubble and love your work.. You mentioned you work for a gallery that takes work on consignment. I’m interested in getting some of my work into galleries but don’t know how to. My stuff is here… http://www.redbubble.com/URL So just wondering if you have some advice?? Cheers & thanks, ____________ Hey M First thing is you will notice that the footer of this email has all my phone numbers- please do not hesitate to call me and we can have a proper conversation about this. I have a lot of artists ask me about this and am only happy to help out. I have found that the best way to get your stuff into galleries is to do what you have just done- send an email with a link to your work. Your webiste is basically your CV in the art world – it doesn’t have to be flashy (and redbubble is totally appropriate) but having work that loads quickly is important. You will be lucky if a gallery spends more than 1-2 minutes looking at your site. The other thing you can do is to print out samples of 5-8 images of your work, a biography or artist’s statement and any quirky info that could be used to market you. Put this together into a CV or folio and make several copies. Then you do the door knock thing. If you take this option be aware of a few things- Gallery staff at some places (certainly not us though) can be quite snobby to artists who come off the street and try to sell their wares. I suggest being pleasant but do not try to take up too much of their time. I’m more receptive to a “here’s a copy of my folio, here’s my contact details, i’d love to have a chat some time but obviously now isn’t the best time for you- maybe give me a call if you’re interested?” than a lengthy rehearsed sales pitch. Each gallery will have a slightly different way of doing things. Some will ask for a tax invoice when you bring in art and they will just pay you when it sells. Other will ask for an invoice only once something has sold and they may or may not request a consignment note when you deliver your art. Other places do 90% of the paperwork for you but these are rare. We keep a running file of what work you bring in and if anything gets returned to you because it wasn’t selling. Then if something sells we call or email you the same While I’m on this I should mention that some galleries will not deal with you unless you have an ABN. GST normally doesn’t make a difference but I have heard of a couple of fussy places who have insisted on dealing with GST inclusive artists only- go figure? The other thing that changes between galleries is the mark up of your work. In some of the artist run galleries you can get a 30/70 split of the sale (with the artist being better off). Other places will rip you off majorly and mark up your work by more than 100% and therefore will get more money than you do when it sells. Don’t let people bargain with you for your cut and THEN try to add 10% on for GST- insist on bargaining on the final price inclusive of GST. I make this bargaining process sound difficult but the truth is most places have a policy about how they split things and you either take it or leave it- my advice is more to show you the difference between money grabbing and artist appreciating! Which brings me to my next point- look at the attitude of the gallery. Some places are really picky about what you give them to sell which can mean that they either have no idea OR it could mean that they know their clientelle really well. You just have to be good at reading people to wrok that one out. The places that I would steer clear of are the ones who don’t seem to fussed by what you give them or don’t really care about having a biography or any information about you. They should be interested is selling ‘you’ as a product as well as your stuff. You have to balance out the financial side of things with the personal side. At our galleries we go 50/50 on sales which is considered a bit high. The upside however is that you get a mini cheering squad who will rave about your amazing talents to anyone who glances at your work sideways. We don’t have artists complaining about the higher mark up because we make up for it in branding and promotion you. This is a call each artist has to make for themself. If you’re stuff is considered sellable (which is decided on a case by case basis) we will give it a decent chance of selling- normally I put new stuff on display straight away or in the shop window. Then we see hwat the reaction is. Sometimes we find out very quickly that there is no interest, or everyone loves the image but thinks it is too small, or red, or badly framed or whatever. We aim to have open lines of communcation with our artists so that they don’t keep sending us stuff that no one wants! But in the end if after 4-6 weeks things are not going so well I send things back and invite the artist to try again if they begin experiementing with a different syle or medium. I certainly invite you and any other RedBubble artists to contact me about selling work through our galleries. We are always very keen to see what people have got to offer. Jo O’Brien Work: +61 3 9349 4333 (Sunday, Wednesday, Thursday) Work: +61 3 9827 3338 (Monday)
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Pastel drawing of Salmon swimming under the desert with a dark night sky.
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Selection! - “Machaneh Yehuda” market at the heart of downtown Jerusalem, Israel
by Eyal NahmiasUS$4.99–US$133.00
Shoppers buy from a produce stall at “Machaneh Yehuda” market. ( shouk in Hebrew) An open market for vegetables, meat, fish and other products at the heart of downtown Jerusalem *
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WHAT SELLS- 2 questions
by Jienn HeibloemI would like everyones opinion about / 1- what sells- is it a view that makes a serene or emotive statement about the landscape? Is it …
I would like everyones opinion about / 1- what sells- is it a view that makes a serene or emotive statement about the landscape? Is it a visual diorama unique and vibrant, or equally a quaint digital impression of paint strokes or a vector creation in line and tone? or maybe its something else? / lets not be vague here and say its in the eyes of the buyer- lets try and be specific…..can we ? / AND question 2- / How do you gauge the quality of your work in view to its saleability? / might it be about the content, the attention to the digital reproduction, the composition, whether it has a contemporary appeal,......is it just luck to find a buyer, or is it about exposure, in this case internet exposure, or in view of the proposed exhibition coming up, exhibition exposure???? / I would like to hear from the people who have bought work here and the people who have sold something, and everyone elses’ opinion especially those experienced in marketing. / I look forward to our discussion… / xxJiennxx
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Selling Photography
by Jo O'BrienThis is based on my experience working at markets and in “painting and sculpture” galleries. I have heard of exclusively photographic gal…
This is based on my experience working at markets and in “painting and sculpture” galleries. I have heard of exclusively photographic galleries (collaborative- not just for a single photographer) which are an easier market but I am yet to find one in Melbourne. DISCLAIMER: The opinions presented in this journal are not a substitute for professional advice and are based on analogical evidence Things that I have found help to sell photography are: / 1) Taking a strikingly lucky, creative and one off image that others would struggle to replicate / 2) Presenting your photos in an original way / 3) Providing support material to the seller about the image and yourself / 4) Signing the image and providing info on the back / 5) Having a variety of photos available for sale / 6) Only having one copy of each image on display Things I have found detract from selling photography / 1) Inferior or unsuitable framing or packaging / 2) You are selling a whole bunch of your images and most of them look similar- or more so, look like you took them all on the same day / 3) No information about the image is available / 4) No image about the photographer is available / 5) I hate to say it but photographers with birthdates in the 1980s should consider omitting this information from their biography because youth = inexperience in the minds of some buyers. The exception seems to be works using a lot of photomanipulation. / 6) Damaged prints or packaging / 7) And it might have seemed the most obvious point but images that are not interesting, or that do not fufil a decorative need There are many ways of presentaion your images including: / 1) Loose prints or posters / 2) Matted prints (and whether to sign the image or the mat) / 3) Canvas Prints / 4) Framed Prints / 5) Putting your images on other products (tastefully) Generally speaking, bad presentation will doom the sale of even the most amazing photograph and that the more creative and unusual your presentation, the more attention you and your work will recieve. Who has some other tips?
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Thanks to ...
by Alexia WardellI just wanted to say thank you to whomever bought the card of ” The Old Boat”. I really appreciate all of you who take the time to comm…
I just wanted to say thank you to whomever bought the card of ” The Old Boat”. I really appreciate all of you who take the time to comment and follow my work… and it is always a fun surprise and compliment when I find that I could create something that suited someone else’s needs. Enjoy the card and thanks.
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digital friends playing together with tethers of other things..
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Collage pen and ink watercolor.
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Acrylic and metallic paint on canvas, 46” x 38”. This is a commissioned abstract work for a client re-staging her home for sale. I created this expressionistic piece to tie a black, white and tan gallery art wall together and to become the focal point of the room. / I call the work “Outside The Lines”, in that the strong black lines create structure and balance and yet the color does not conform to the boundaries. The wild movement of the colors contrast and create chaos within the design of symmetry.
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Young girls at Connaught Place, New Delhi.
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My first print !!!Yahou !!!!!
by micmacI just sold a print «Glittering» to a fantastic bubbler «Karenanderson» she makes the most beautiful flowwer’s shots,an amazing macro …
I just sold a print «Glittering» to a fantastic bubbler «Karenanderson» she makes the most beautiful flowwer’s shots,an amazing macro photographe ,thanks again Karen…..Micmac
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Writers selling stuff?
by Xavier RussoAs a little experiment, I uploaded an image versio…
As a little experiment, I uploaded an image version of my Ode to Nothing poem and bought it on white and black greeting cards. Worked quite well. This might be a way for writers on RedBubble to participate in selling Simply create a greeting card related to your writing: maybe an image, quote, or (if short enough) the whole written work. Then readers who like your writing can buy the card – you get paid and they get a little momento. As another example, kseriphyn has a logo for her story The Callings . If this was available as a greeting card, readers could show their appreciation for the story by buying one. All you need is some way of creating an image file. This is possible even if you don’t have a fancy graphics program (for the poem above, I just used Powerpoint and saved the file as a jpeg) It’s not a perfect solution but it can be done right now. What do you think? I’d love to hear from both writers and readers
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Burma!!
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A Pinhead fan asked for a Christmas Card design and this cheeky chap didnt need to be asked twice.
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A copy of the email I sent today
by Jo O'BrienHello to Ears Wide Open! After reading a lot of discussion in the forums I would like to present my proposal to you. I am based in Mel…
Hello to Ears Wide Open! After reading a lot of discussion in the forums I would like to present my proposal to you. I am based in Melbourne and am very seriously committed to renting a stall at a couple of markets to sell RedBubble Artists’ work and promote the site. I currently manage an art gallery that sells prints and originals on commission and have a strong understanding of what is involved to make this idea work. Rather than just throwing it up as a suggestion, I have included a suggested plan so that you have something tangible to discuss. I think the market stall idea has a lot of merit and could potentially grow into quite a lucrative endevour as well as being a huge promotional tool. It is a way of tapping into Melbourne’s art culture which is heavily concentrated in street stalls, markets, garage sales and small independent galleries. The benefits include increased membership on the site through being visible to Melbourne artists at their predominant place of work and increased sales through order taking on site at the stalls and through increased online patronage. Anyway, on to the plan! BubbleMarket Plan Interested artists will complete a form through the RedBubble website to register their interest in participating and agree to the consignment and payment terms. I will agree to sell their work on consignment only. All care (in fact heaps of care) but no responsibility will be taken for artists work at the stall or in transit. In the interests of keeping it simple and reasonable for a 1-2 person stall, I’d suggest a standard mark up that all submitted work will be sold at. We would have to keep prices competitive with “market” prices. I would add a small surcharge to all sales to cover my time and labor to be negotiated. Artists’ biographies, catalogues or portfolios are more than welcome if artists will post them to me. I would like to promote the individuals along with their art. If you can give me a catalogue with order codes/numbers and a cordless EFTPOS machine (even an old Click Clack one) I will take orders on behalf of RedBubble.com. If taking orders to be posted I will need all relevant info regarding postage costs to add to the order price. If I am using a Click Clack machine I will not use it for ‘on the day’ sales where the artwork is taken. Stolen cards will be declined long after the customer has gone and you are trying to deposit into the RedBubble bank account. Artists would order their own work at the base price. It would be really awesome if we could arrange to have it all end up at RedBubble Fitzroy and I’d pick it up in one go. On the day I’ll keep a meticulous list of sales and stock so I can track who is owed what money and generally account for the whereabouts of all stock. I do a fair bit of bookkeeping for our three galleries and am competent in tracking dollars and cents! At the end of the day or on the next business day I would return all unsold stock to RedBubble along with the cash. It would be great if you could pay people via the usual method. Unsold stock could be posted back to artists or kept for future markets. Expenses Summary : / -Renting the stall and perhaps a display table / -Posting unsold artworks back to artists ( I will make neat piles for you) / -Appropriate display equipment such as clear, hard backed, display files/slips to prevent damage / -Carbon Invoice book for recording sales and providing receipts / -Promotional material –lots please / -Labor to organise artwork prior to market day / -Labor to organise payments and postage after market day / -Labor associated with creating and printing a catalogue I’d be asking RedBubble Admin to help out with: / -Letting me collect artwork from Fitzroy in one go instead of 50 people posting stuff to me / -Pay artists and deposit cash (I will provide sales lists) / -Supply a click-clack or other portable Credit Card/EFT machine for catalogue orders / -Provide postage price information for catalogue orders. Contingency Planning: / -Select a market with under cover areas because artwork and rain do not mix and bad or windy weather would equal cancelling / -Have 1-2 other people available on the day in case I get hit by a bus, my car is stolen etc. / -Ensuring all artwork available for sale complies with copyright laws I have tried to cover all the main bases here but have probably missed a few things that will be blaringly obvious to others. Perhaps lets discuss it properly because I am really prepared to back this idea and make it happen with a bit of your support. BubbleMarket could become a regular event and a HUGE promotional tool for RedBubble and all the great artists we are so lucky to have on here. Do not hesitate to give me a call in or outside of business hours to discuss this idea further. Jo O’Brien / jo.obrien@hotmail.com
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