Let’s look at the subjects that people favor when purchasing art. By extension and personal experience, these are big buckets that are se…
Let’s look at the subjects that people favor when purchasing art. By extension and personal experience, these are big buckets that are searched for often, but are hard to win through search engine optimization and expensive to buy through pay-per-click advertising. In a survey of 2,000-plus art buyers ages 18 to 65 (selected based on their previous purchase of art), shoppers aged 45 and above favored landscapes, flowers and gardens, and country traditional themes more than those who are younger. Shoppers aged 35 years of age or younger favored photography, abstract/surrealism, European subjects, and movies or celebrities (pop culture) more than the older [in age, perhaps not in spirit] consumers. Here are the art themes that had the strongest appeal to shoppers (in ascending rank). One caveat: keywords that are a direct hit, e.g., Star Wars, Barack Obama, etc. don’t apply below; it’s a given that brand names are targeted by their very nature. 1. Landscape / 2. Photography / 3. Flowers, Gardens / 4. Wildlife, Animals / 5. Abstract, Surrealism / 6. Impressionism / 7. Tuscany, Paris, Cafes (scenes of Europe) / 8. Still Life / 9. Country Traditional / 10. Pets (dogs, cats) / 11. Sports (baseball, cricket, football, futbol, soccer …) / 12. Religious / 13. Pop Culture / 14. African-American / 15. Brand Icons / 16. Hispanic Art / 17. Other What can we do with this information? We can use the above keywords for tagging, artwork/group descriptions, and Bubblesite text, as well as integrate them into titles, description copy, and hyperlinks in from external blogs, personal websites, and other credible referral sources (e.g., press, social shopping websites such as StyleHive, Kaboodle, etc.) when linking back to your RedBubble pages. In no way should these tags be applied to unrelated work; you’ll drive page views, but not sales. Plus, it’s poor form. There are many excellent categories missing above, e.g., nude art, self-portrait, dance, etc. The recommendation is to think about how you search online. Use common terms and keep it simple. If this article bores you to tears, we suggest that you take a bit from the above and then go with your gut. You know your artwork best, and by thinking like a regular art shopper you might find that fewer tags in a simplified structure will help categorize your work – both in your own mind and for the shopper and buyer. Bringing it all back home. All this sales talk is great; thanks for listening. However, I don’t want to lose sight of the fact that the outcome is to provide an amazingly great work of art and design to someone that appreciates it… that we artists made something that someone loves or gave to someone they care about. In many cases, the shopper will come to think of you as a contact or friend; or at the very least, someone that they feel they know a bit about. Regards, / Jason
In the journal post titled Relationships Sell Art I reas…
In the journal post titled Relationships Sell Art I reasoned that each artist is their best salesperson; that establishing a relationship with shoppers and buyers through context – a story about the artwork – can aid sales. Most buyers want details that can be shared when they’re asked about the print, t-shirt, calendar, etc. that they’ve proudly displayed in their home or office, on their body, etc. Now let’s step back and look at the factors that the typical consumer considers when buying art – aside from the ever-important context noted above. In a survey of 2,000-plus art buyers ages of 18 to 65 (qualified based on their previous purchase of art), the factors that influenced their purchase of “things to hang and display on walls” included: 60% just liked it / 43% said that it matched the style or design of their home / 39% said that color was a factor / 30% said favorite theme/subject / 29% said it fit their collection / 25% said size influence them / 19% were simply filling a space / 13% said investment was a factor / 9% purchased on impulse / 8% factored a designer/decorator recommendation How can you use this information on your RedBubble pages in order to sell your work? Although we artists can’t control subconscious attraction or a designer/decorator recommendation (unless we know the designer), we can tag our work with 5-7 very targeted terms that will drive visibility via RedBubble search and organic (non-paid) search results. Style, color, theme, and subject keywords are all in our control. In combination with context, smart tagging can help drive and make the sale. What won’t work? Tag cramming or spamming won’t do anything for your sales. It’s the equivalent of marketing a horse when you’re trying to sell a cow. Deception will drive viewers, but not sales. It’s important to note that the above information applies to shoppers and buyers that don’t know you personally. As we’ve discussed before, the easiest sales come from your personal network of family, friends, existing clients, and their extended network of contacts. In the next post we’ll look at genres and the keyword terms that are searched for most often by those looking to buy art. Regards, / Jason
/> / There is a particularly wicked scam currently targetting…
/> / There is a particularly wicked scam currently targetting artists, so far only in the UK as far as I am aware. / / you get an email with a heart-rending story asking to sponsor a young Ugandan person’s fees to St. Paul’s Nursing Training School in Uganda. There is no request for bank details (the usual modus operandi), just a request for a very specific gift in the form of a cheque, for an amount like £385. / / You will even get a thank you letter, and a couple of months later, a progress report about how well the young person is doing. / / BEWARE – IT IS ALL A SCAM / / The British High Commission in Kampala, Uganda confirms that the St. Paul’s Nursing Training School does not exist. / / The scammers are targetting artists and other ‘sensitive’ and ‘compassionate’ people (church of england ministers etc). / / FULL STORY HERE / / Please pass this around RB as you are able
1. all the bows in a line after we’d finished a round. !http://images-2.redbubble.com/img/art/size:ularge/view:main/943632-1-row-of-bo…
1. all the bows in a line after we’d finished a round. 2. The arrows in the containers. 3. My near bullseye, which I got in the final round. 4. Mark’s bullseye 5. All the arrows in the target.
I just added a post to the Selling profile about how you can “use art subjects to target buyer…
I just added a post to the Selling profile about how you can use art subjects to target buyers online. Let me know what you think.
I am so elated that you chose “Where’s my target” for a feature photo! I’ll have to inform Tony ( my husband )and Checkers that you ch…
I am so elated that you chose “Where’s my target” for a feature photo! I’ll have to inform Tony ( my husband )and Checkers that you chose his portrait. Most people think that pigeons are a nuisance, however when you own them, feed them, take care of them, they really are no different than any other pet. Infact I have a few that like to sit on my shoulders as I clean the loft, and all of them are hand fed and tame. I’m so proud, thank you so much!! Heather Where’s my target
I have fallen in love with Petrol Pump and have decided to do a little p…
I have fallen in love with Petrol Pump and have decided to do a little promotion to the residents in the area where I took the photograph. I thought it would be a good idea to write a letter and drop it in the letter box of the residents within close proximity. Sure it might be junk mail, but it is targeted and hopefully appreciated. Here is what I wrote and will distribute to the area soon: Dear Occupants, My name is Jacob and I am a photographer. Recently I have photographed the Petrol Pump out the front of your house and I thought it might be of interest to yourself. The photograph is available as a premium greeting card or as a matted print which would be ideal to hang on your wall as a feature of the location where you reside. My alias is ‘ozlat’ and to view/purchase a print please visit: www.redbubble.com/people/ozlat/art/852558-1-petrol-pump I also design t-shirts and have other photographs available for sale in my portfolio. If there is nothing of interest, then feel free to browse the RedBubble website as there are plenty of talented artists there. Thanks, / Jacob (aka OZLAT). So there you have it, this is one way I am pro-actively promoting my work. If you have received my brochure, then I appreciate your visit and hope you enjoy my work. Feel free to tell your friends and colleagues to join the OZLAT revolution.
Hi all, Just wanted to say thank you to the hosts for reading the subtle cues in Those Filthy Rotten Men...
Hi all, Just wanted to say thank you to the hosts for reading the subtle cues in Those Filthy Rotten Men and finding it worthy of a feature on the front page. It always makes me feel so proud to be featured amongst some very stiff competition. So thank you, thank you, thank you for the bottom of my filthy rotten heart. And congratulations to everyone else who has recently been featured to my left and right on the Anticonsumerism group page. It’s all good work and good messages which is the important thing. Spike out
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