Marketing
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4939 creative works found
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This shot is taken in the north of Rwanda near the DR Congo border. It showcases the absurd beauty of this broken land. Known as the land of one thousand hills Rwanda is bursting at the seams. This shots is part of the ‘world’s most expensive card’ promotion initiated by John Robb. It has raised close to $700 AUD so far.
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Need Your T-Shirt Personalised? Bubblemail or email me your name and I’ll create and upload ASAP. Do you want professional photographer t-shirt customised? / All artwork is copyright© to Stephen Mitchell / All Rights Reserved. / You may not use, replicate, manipulate, redistribute, or modify my photography, writing, and artwork without my express consent.
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Thank you everyone for your lovely comments !! Available as a matted print , laminated print, mounted print, canvas print framed print and card . Summer And Polkadots / / Patterns#2Red Hill All Origional art work can be purchased through the artist. —-—-—-—-—-—-—-—-—-—-—-—-—-—-—-——- Copyright notice: / All rights reserved. All images contained on these pages are © copyright protected by Mariska and any use of these images in any form without written permission will be considered an infringement of these copyrights.
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100% of proceeds received from Redbubble in respect to sales of this item, will be donated to Bush Heritage Australia Photo of King Penguins taken at Gold Harbour, South Georgia Island. An A3 print of this photo was accepted for display at the 52nd Maitland International Photographic Exhibition
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Venezia.Italia sold / 2 matted prints 20×16 – 9×5 Markers market / 20×30” framed Matted print – Private client / 18-10×8” Prints – federation square / 10-5×7” Prints – Hawthorn art market / 2-20×16” Matted prints – Redbubble Veniceis a city in northern Italy, the capital of region Veneto, and has a population of 271,251 . Together with Padua, the city is included in the Padua-Venice Metropolitan Area . Venice has been known as the “Queen of the Adriatic”, “City of Water”, “City of Bridges”, and “The City of Light”. Music from Venice / / Venezia / / venezia II / / l’arc de triumphe,Treviso / / Treviso,Italia / / Music from Venice / / Venezia / / venezia II / / l’arc de triumphe,Treviso / / Treviso,Italia / Music from Venice Music from Venice / / Venezia / / venezia II / / Treviso,Italia / / l’arc de triumphe,Treviso / / Treviso,Italia / / / Venezia / / venezia II / / l’arc de triumphe,Treviso / / Treviso,Italia / sold / 2 matted prints
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/ Isn’t another bad day (yet again) on the stock markets the perfect time to show you my latest still life in the “nostalgia” series, entitled: the stock market. / As usual, old and new elements are mingled together. The painted with light technique was used again, as well as digital manipulation to get the end result I was after. / It’s strange, I spent months planning this shot, preparing and getting the props and then in a few hours time it’s shot. It’s almost an anti-climax. / Well, I hope you enjoy it! / By the way, this is the fourth installment in this series, I’m withholding the second one which I consider my masterpiece in this series. I’ll probably upload it in a few days. / °°° / A wallpaper based on this photo can be found here more work / the calendar /
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This was taken along the Princess Hwy,traveling to Bairnsdale, Victoria. It’s so sad to see the effects of the drought first hand – the paddocks lined with dead trees and in the fog were a testimony to our harsh weather AS IS
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Merimbula is on the east coast of Australia between Sydney and Melbourne.
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100% of proceeds received from Redbubble in respect to sales of this item, will be donated to Bush Heritage Australia Photo of a large iceberg taken in the Antarctic Peninsula. /
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Went to Halifax for the first time on Saturday, i n the really old Market hall in the centre was this beautiful little flower stall, i had to get a shot of, hope you like it.
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The painting is based on a photo I took on Dartmoor a few years ago. The light was fantastic and I’ve expanded on that to create this vibrant landscape.
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A building on Market Street, San Francisco, CA. Copyright © by Aleksandar Djordjevic
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A merchant at a colorful vegetable market – Rajasthan, India
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Work featured on home page 06/01/2009 – Thank you very much dear Redbubble:0)) / First place of the Fabulous ts Gruop Challenge here One of my best sellers T-shirt on REDBUBBLE. / You can buy more products of this design in My Zazzle Store here / / / / / / / / / / Thank you for buying ! :0) Another favorite:White Flowers All Origional art work can be purchased through the artist. —-—-—-—-—-—-—-—-—-—-—-—-—-—-—-——- Copyright notice: / All rights reserved. All images contained on these pages are © copyright protected by Mariska and any use of these images in any form without written permission will be considered an infringement of these copyrights.
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OIL ON CANVAS / 1.3 m X 900
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OIL ON CANVAS
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Sixteen Ways to Increase Your Sales
by Stephen MitchellI’ve seen so many people still asking why they’ve still not sold any artwork on Redbubble! So I’ve compiled all my enterprising, marketin…
I’ve seen so many people still asking why they’ve still not sold any artwork on Redbubble! So I’ve compiled all my enterprising, marketing, sales and money-based articles written over the last two years. I really REALLY hope you enjoy reading and applying them into your sales-campaign. First, let’s take a look at you, the artist within. Wait, that sounds like the first article… 01. Defining the Artist Within / 02. I Have a Special Condition! / 03. Keep that Entrepreneurial Spirit Alive / 04. Two Crafty Ways to Become a High Profile Photographer / 05. Playing the Popularity Game Without Caring if You Win or Lose / 06. What Makes You Think Your Art is Good Enough? Here is the guts of this article, the really in-depth stuff that should help understand how to better use Redbubble in your venture to either make money or make a name for yourself: 07. Are You Selling More Artwork ? / 08. Helping YOU Make a Profit on Redbubble ! / 09. Pleasure from Profit from Pleasure / 10. Quality Marketing Equals Sales / 11. Selling Your Art Successfully / 12. Sell, Give, Donate and Use Your Skills / 13. My Marketing Strategy / 14. How to Sell Anything / 15. Selling My Artwork At Amended Prices / 16. Twelve Months on Redbubble The trick is to read each article, and then ask yourself: ‘How does this apply to my situation?’. I’m very sure you’ll find a way to incorporate the ideas I’ve used here to improve your situation and increase your sales! I look forward to hearing how much more sales you make over the next few months!! EDIT [11:32 PM 15/05/2009] / Some of you will now want to run an exhibition, gallery or stall of your artwork. For that I have compiled another list of links that should help you! / ... Running Sheet for Exhibitions Since this is my article, I have to get a few shameless-plugs in here somewhere. I have T-shirts for sale that will get you noticed! / ... Your Name on a PHOTOGRAPHER Shirt / ... Photographer Shirts / ... Redbubble Shirts for Artists, Writers and Photographers Postscript / I started writing simple tips that any Redbubble Artist could use. I don’t write them so much any more, but I keep them here for my own reminder. I hope you enjoy these two that relate to this post enormously: / ... Tip #001 / ... Tip #004
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Using Twitter to Sell Your Art and Your Story
by sellingTwitter.com is mainstream due to exposure from Oprah Winfrey, Ashton Kutcher, and a number of other high-profile…
Twitter.com is mainstream due to exposure from Oprah Winfrey, Ashton Kutcher, and a number of other high-profile players. The now debunked rumor (in the U.S.) was that a Twitter television show (that box people watched before the Internet) was in the works. A quick, boring background: Twitter is a self-described “service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” (in 140 characters or less) The full story is on Wikipedia (where everything is true). While there are no rules for using Twitter effectively, there are strategies and tactics that work better for selling art online. To see Rule #1 for using Twitter for purely marketing and PR (public relations) purposes, click here now. Despite the above guidance, there are no shortage of opinions about how to use Twitter for marketing and PR … 629,000 at last count. So, if Twitter isn’t a marketing and PR tool, “What is it good for aside from announcing that awesome breakfast?” At its core, Twitter is a messaging system and relationship building tool. In aggregate, your Tweets should give people more information about you, your artwork, and your creative process. You can use Twitter to engage followers in a discussion about [your] art. Here is my shortlist of tips for using Twitter to further your artistic bone fides. Please feel free to add your tips and tricks in the comments area below. If you want to be effective using Twitter to promote and sell your art: DO / - Use search.twitter.com (also see Twitter Advanced Search) to find and follow people interested in art, t-shirts, design, interior design, office management (these folks buy office art), etc. Essentially anyone with an interest in creativity. - Use Twitter to alert followers about: + Your progress about a current project or series. Use a RedBubble Journal article, Twitpic.com or another service to post works in progress; people love to see work in a fluid state. You can engage and pre-sell people on the design, solicit feedback, etc. + Tell people the beginnings of “the story behind a work.” Continue the story on your RedBubble Profile Page or on the ‘Show Work’ or ‘Configure Page.’ Note: The one thing that most Twitterers are lacking is great content; content is the most expensive tool in a Twitter toolbox. The good news is that you already have this content in your RedBubble Profile and/or Bubblesite. + Link to relevant content such as a RedBubble Journal Post or an article by an industry thought leader. Use TinyURL.com, Bit.ly or another free service to shorten your links. + Announce the addition of new work to your RedBubble profile. + Announce a promotion, e.g., a short-term reduction of your royalty, or a RedBubble-sponsored promotion. Always announce the promotion with a deadline. You can send one reminder when you’re 24-36 hours away from the end. That’s all though; no Tweet spamming. + Live ‘tweet’ an event. For example, every gallery in my hometown opens its doors on the Second Saturday of each month. Restaurants, musicians and street vendors also use the event to gain exposure. Twitpic, post to a RedBubble journal article, or simply tweet the goings-on – show your work, other work, action, etc. Give context to your work and your story. DON’T, if you want to use Twitter effectively for selling art … - Don’t use Twitter to announce what you had for breakfast. - A lot of people are voyeurs, but you’re looking for action, so create a call to action. E.g., use verbs like “see, click, view, read, try …” - Be ultra-efficient with your words. Get the point across and add a link if needed. A preamble isn’t needed for a Tweet. - Don’t use Twitter as your soapbox for negativity. On Twitter, no one can see you; they just hear you. If your language is ugly, well … EXTRAS You can customize your Twitter background to include pictures of your art and design, as well as your RedBubble URLs, a personal website address, phone number, or some context about you and your work. Remember to keep it simple. Note that I didn’t tell you that it’s imperative to use Twitter. Twitter isn’t for everyone. It’s an exercise in dedication, efficient use of words, and restraint; verbal diarrhea is not recommended nor effective. Please add your commentary, ideas, etc. below. Regards, / Jason, aka Jersey2J and 50Champ
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Using Art Subjects to Target Shoppers
by sellingLet’s look at the subjects that people favor when purchasing art. By extension and personal experience, these are big buckets that are se…
Let’s look at the subjects that people favor when purchasing art. By extension and personal experience, these are big buckets that are searched for often, but are hard to win through search engine optimization and expensive to buy through pay-per-click advertising. In a survey of 2,000-plus art buyers ages 18 to 65 (selected based on their previous purchase of art), shoppers aged 45 and above favored landscapes, flowers and gardens, and country traditional themes more than those who are younger. Shoppers aged 35 years of age or younger favored photography, abstract/surrealism, European subjects, and movies or celebrities (pop culture) more than the older [in age, perhaps not in spirit] consumers. Here are the art themes that had the strongest appeal to shoppers (in ascending rank). One caveat: keywords that are a direct hit, e.g., Star Wars, Barack Obama, etc. don’t apply below; it’s a given that brand names are targeted by their very nature. 1. Landscape / 2. Photography / 3. Flowers, Gardens / 4. Wildlife, Animals / 5. Abstract, Surrealism / 6. Impressionism / 7. Tuscany, Paris, Cafes (scenes of Europe) / 8. Still Life / 9. Country Traditional / 10. Pets (dogs, cats) / 11. Sports (baseball, cricket, football, futbol, soccer …) / 12. Religious / 13. Pop Culture / 14. African-American / 15. Brand Icons / 16. Hispanic Art / 17. Other What can we do with this information? We can use the above keywords for tagging, artwork/group descriptions, and Bubblesite text, as well as integrate them into titles, description copy, and hyperlinks in from external blogs, personal websites, and other credible referral sources (e.g., press, social shopping websites such as StyleHive, Kaboodle, etc.) when linking back to your RedBubble pages. In no way should these tags be applied to unrelated work; you’ll drive page views, but not sales. Plus, it’s poor form. There are many excellent categories missing above, e.g., nude art, self-portrait, dance, etc. The recommendation is to think about how you search online. Use common terms and keep it simple. If this article bores you to tears, we suggest that you take a bit from the above and then go with your gut. You know your artwork best, and by thinking like a regular art shopper you might find that fewer tags in a simplified structure will help categorize your work – both in your own mind and for the shopper and buyer. Bringing it all back home. All this sales talk is great; thanks for listening. However, I don’t want to lose sight of the fact that the outcome is to provide an amazingly great work of art and design to someone that appreciates it… that we artists made something that someone loves or gave to someone they care about. In many cases, the shopper will come to think of you as a contact or friend; or at the very least, someone that they feel they know a bit about. Regards, / Jason
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Using Email Marketing to Sell Your Art
by sellingEmail marketing is a powerful tool that should leverage your existing relationships with family, friends, previous customers, clients, an…
Email marketing is a powerful tool that should leverage your existing relationships with family, friends, previous customers, clients, and acquaintances to create awareness and sales. You can also purchase email lists that are targeted to people that are apt to buy art or apparel (corporate art buyers, retail shop owners), however, the fastest way to lose credibility is to send a bulk email to strangers without providing context, purpose, and pointing out an immediate benefit to the recipient. Always ask yourself what job the email is doing for the recipient. What’s the benefit? OK, you’ve decided to send a mass (aka bulk) email. Now what? 1. Identify your mailing list / Your list can be your webmail contact list, an export of your computer’s address book, Apple or Outlook Address Book, Palm Contacts, etc. Members interested in buying lists should ping me via Bubblemail. Don’t be dissuaded by a small list of just a few people; email marketing works based on list quality and not the total size of the list. Email marketing can be as simple as sending an email to previous customers from your Gmail account. 2. Segment your list / Divide your list in order to test several groups. You can segment the list by sales potential, e.g., purchased from you in the past six months, inactive for six-plus months, new prospects (new to your list and never purchased art from you), etc. You could add a second qualifier if you have the patience, e.g., purchased a t-shirt from you in the past six months… or you could just go the full monty. 3. How will you mail? / This is the juncture at which you will decide if you’re going to send the email from your webmail, personal mail, or if you’ll send email using a bulk email tool. There are many free and pay-per-use bulk email tools online. A few names include Constant Contact, Campaign Monitor, Campaign Master, SubscriberMail, ExactTarget, etc. Look for a service that does not charge an up-front fee, little or no monthly fee, and that charges less than a cent/penny/pence per email sent. Why use a third-party email tool? a. You preserve your personal email address’ white label status (favorable view) with Internet Service Providers – making it unlikely that your address will be blocked due to an email blast. b. These tools provide templates that make email creation very easy. Some tools make adding content to an email as simple as “drag-and-drop.” c. The third-party will manage your unsubscribe and spam lists, so you won’t need to remember who wanted off the distribution list. Similarly, some services allow you and interested parties to add subscribers using a form; you won’t need to manually add subscribers. d. Third-party tools often include reports that will show you how many people opened your email, how many clicked through (and on which links), as well as unsubscribe and “spam” rates. 4. What to write? / Perhaps you dislike the “hard sell” and choose to send an editorial email that targets everyone in your list. The content of this newsletter could focus on: a. New work / b. Artwork in process – a behind the scenes peek at upcoming work / c. News about you and your work, e.g., recent shows, groups, charity work / d. Photos of you and your studio – or other personal images / e. A short, witty anecdote, etc. lead-in If you’re interested in creating a merchandised (sales-y) email, consider: a. Keeping the copy short and the calls to action obvious. Don’t make clicking through to your RedBubble page hard for the reader. / b. Capitalize on seasonal trends or life cycle events. Holidays are a great reason to talk about your work. / c. Readers love of collections, e.g., art for shared spaces, pop culture t-shirts, landscapes, etc. / d. Show lots of pictures, but keep the file sizes small. If you use Photoshop, use the “Save for Web” function and tweak the JPG quality so that images are small yet attractive. / e. Make any incentives obvious and put them in both the Subject line and at the top of the email newsletter. E.g., if you’re having a sale, offering a free item with purchase (free digital downloads are nice; e.g., wallpaper, printout), etc. 5. Subject line time / Subject lines make or break the number of people opening your email. You can get crazy and send the same email content – using different subject lines – to similar audiences and then measure the different open rates (the number of people that opened each email). My best advice is to include an offer in the subject line (if an offer exists). Otherwise, keep the subject line short and to the point. Humor and personality helps if it’s not obscure. Want to know if your email subject line is too obscure? Send a test to a few friends in the target audience and ask for their opinion. 6. Prepare and test / You’ve got your list, created your email message, and chose a distribution method. Next, paste your message into your email client. If you’re using a third-party tool, load your content into the template you’ve chosen. The only other note I have here is to send a test email to multiple email clients. For example, open a Gmail account, employ Apple Mail, Outlook, Yahoo Mail, etc. if possible. Send your test email to make sure that you like the way it looks in each email client. Some third-party tools will show you a preview of your email in multiple email clients (for a small fee). Here are the email clients used by RedBubble members: 25.0% use Yahoo! Mail / 15.0% use Outlook 2000, 2003, Express / 13.0% use Apple Mail 3 / 10.9% use Hotmail / 9.6% use Gmail / 5.8% use iPhone 2.0 / 3.1% use Apple Mail 2 / 17.5% use All others combined 7. Time to send / Good luck. Spell check, recheck, and check your copy again. Then push that send button and be sure to record the results. Basic stats include: / a. Emails sent / b. Emails opened / c. Clicks from the email to your artwork / d. Number of sales – both transactions and total dollars A next step would be to monitor the lifetime value of the customer, e.g., how many sales, dollars, etc. started with that one email. I’ve probably rambled on far too much, but I hope that this article got you started and provided a few new thoughts, tips, and tricks that you’ll test in the near future. If you use email marketing to sell your art, please Bubblemail me or add your anecdotes or pointers below. Oh, one last thing. If you have blog, you might want to look at FeedBurner.com as way to automatically email people each time you post a new blog entry. Feedburner provides the opt-in (sign up) form and automatically distributes the email for you. I can see that many members also use Feedburner through Blogger.com, and feature a link to these feeds and newsletters on their RedBubble Profile Pages and personal blogs, e.g., Jordan Clarke / thickblackoutline / and Stephen Mitchell among others. If you already create articles about selling art, please point us to them below. More information about selling your art can be found under the Selling member name. Regards, / Jason
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Yes, You Can Sell Your Art
by sellingThe Selling articles detail tactics and marketing channels that you can use to sell your art an…
The Selling articles detail tactics and marketing channels that you can use to sell your art and design. And while we’ve received great feedback about these practical tips and tricks, this is a good juncture to step back and discuss the mindset and culture of selling art. As a photographer and printmaker, I wish that people would simply see and buy my work. And sometimes this happens. However, an impulse purchase is counter to how many art sales happen. Most enthusiasts and collectors want the same emotion from the art buying experience that they get from from the viewing experience—a connection, a feeling, a memory, an aspiration, etc. After all, relationships sell art. So, what does it take to sell your art? A sampling of RedBubble members that have demonstrated a dedication to this pursuit shared these thoughts. 1. Have confidence and a hint of modesty. You created the artwork or the design and that’s amazing—embrace it. A simple “thank you” can address a compliment. Janis Zroback publishes some very good journal articles about art and selling theory. 2. Talk the talk. Buyers are interested in your background and the story behind the artwork. Feel confident in chatting about your work. Also, ask the viewer questions; get them invested in the work in order to further their interest. If you’re uncomfortable at first, practice your 10-second pitch with a friend or family member. It also helps to have supportive ‘agents.’ Karin Taylor has friends and family members that act as her representatives. Says Karen, “My family members are my biggest advocates. They run out of my business cards all the time and ask for replenishment. They have the guts to go where I am afraid to go and put my case forward, and they do it in a great way, very conversational, without all the nerves.” Karin does a great job herself here on RedBubble, and offers a live chat link from her profile page. This reminded me of a comment last week by Tom Baumker. Tom hands out dozens of business cards per day. Tom meets many sales leads where he photographs “on location.” 3. Join customers on common ground. It’s worthwhile to “join your audience.” Scott Robinson recommends, “I’m a member of a lot of different sites based around things I love. Namely skateboarding and comics – two things that a lot of my work consists of and revolves around. I don’t use these places as somewhere to promote myself, but as an active part of those communities, I do build up relationships there and can make posts of my art (and links back to RB) wherever appropriate. Using discretion of course—no-one likes spam. You have to respect the communities you’re a part of.” 4. Walk the walk. Scott Robinson and Diesel Laws wear their work constantly. For print artists, use greeting cards or printouts to advertise your work. You can print your work on ink jet sticker, label, perforated business card, or photo paper. Pass along these samples at parties or other public events. Marketing doesn’t need to be expensive. Or, simply hang the work on your wall. Bruce Watson noted, “I have actually sold it – Cell Phone – as an RB framed print also, but not on RedBubble. A visitor to my home liked it so much they bought it off the wall!” And finally, 5. Challenge yourself. Entering challenges not only improves your exposure on RedBubble – which encourages feedback and interaction with others – but it also says that you believe in your work. Winning a challenge would be nice, but entering is the first step. As I stated before, selling is a marathon and not a sprint—just like the creative process. Matt Simner captured this best when he said, “Self-promotion is a constant voyage of discovery. I believe a fair percentage of exposure I’ve got (which has overall increased views, etc.) has been a by-product of me just doing what I do naturally (sharing information, giving encouragement, trying to help), rather than explicitly ‘trying’ to get more exposure. Of course when you realise that’s the result, it gives you more ideas…” Please add your thoughts on selling below. Selling isn’t easy for everyone (for most people really), so I hope that this article makes you feel in good company and gives you some inspiration to keep going with it. And one last thing. Thanks to the members that contributed above. I reached out to many other artists whose feedback I’ll note in future posts. I welcome any other thoughts, case studies, tips, tricks – anything you want to share as related to selling. Thank you. Regards, / Jason p.s. If you’ve lost your mojo and need some encouragement, click for my Frustration and Anxiety Release Tool for Artists.
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