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152 creative works found
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Something a little different for me, but I thought I’d have a bash at a theme that’s been floating around in various forms over the past few days. Inspired by Danny the muse and sjem the executioner. Other works on this theme from much more talented people: / / /
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Using Email Marketing to Sell Your Art
by sellingEmail marketing is a powerful tool that should leverage your existing relationships with family, friends, previous customers, clients, an…
Email marketing is a powerful tool that should leverage your existing relationships with family, friends, previous customers, clients, and acquaintances to create awareness and sales. You can also purchase email lists that are targeted to people that are apt to buy art or apparel (corporate art buyers, retail shop owners), however, the fastest way to lose credibility is to send a bulk email to strangers without providing context, purpose, and pointing out an immediate benefit to the recipient. Always ask yourself what job the email is doing for the recipient. What’s the benefit? OK, you’ve decided to send a mass (aka bulk) email. Now what? 1. Identify your mailing list / Your list can be your webmail contact list, an export of your computer’s address book, Apple or Outlook Address Book, Palm Contacts, etc. Members interested in buying lists should ping me via Bubblemail. Don’t be dissuaded by a small list of just a few people; email marketing works based on list quality and not the total size of the list. Email marketing can be as simple as sending an email to previous customers from your Gmail account. 2. Segment your list / Divide your list in order to test several groups. You can segment the list by sales potential, e.g., purchased from you in the past six months, inactive for six-plus months, new prospects (new to your list and never purchased art from you), etc. You could add a second qualifier if you have the patience, e.g., purchased a t-shirt from you in the past six months… or you could just go the full monty. 3. How will you mail? / This is the juncture at which you will decide if you’re going to send the email from your webmail, personal mail, or if you’ll send email using a bulk email tool. There are many free and pay-per-use bulk email tools online. A few names include Constant Contact, Campaign Monitor, Campaign Master, SubscriberMail, ExactTarget, etc. Look for a service that does not charge an up-front fee, little or no monthly fee, and that charges less than a cent/penny/pence per email sent. Why use a third-party email tool? a. You preserve your personal email address’ white label status (favorable view) with Internet Service Providers – making it unlikely that your address will be blocked due to an email blast. b. These tools provide templates that make email creation very easy. Some tools make adding content to an email as simple as “drag-and-drop.” c. The third-party will manage your unsubscribe and spam lists, so you won’t need to remember who wanted off the distribution list. Similarly, some services allow you and interested parties to add subscribers using a form; you won’t need to manually add subscribers. d. Third-party tools often include reports that will show you how many people opened your email, how many clicked through (and on which links), as well as unsubscribe and “spam” rates. 4. What to write? / Perhaps you dislike the “hard sell” and choose to send an editorial email that targets everyone in your list. The content of this newsletter could focus on: a. New work / b. Artwork in process – a behind the scenes peek at upcoming work / c. News about you and your work, e.g., recent shows, groups, charity work / d. Photos of you and your studio – or other personal images / e. A short, witty anecdote, etc. lead-in If you’re interested in creating a merchandised (sales-y) email, consider: a. Keeping the copy short and the calls to action obvious. Don’t make clicking through to your RedBubble page hard for the reader. / b. Capitalize on seasonal trends or life cycle events. Holidays are a great reason to talk about your work. / c. Readers love of collections, e.g., art for shared spaces, pop culture t-shirts, landscapes, etc. / d. Show lots of pictures, but keep the file sizes small. If you use Photoshop, use the “Save for Web” function and tweak the JPG quality so that images are small yet attractive. / e. Make any incentives obvious and put them in both the Subject line and at the top of the email newsletter. E.g., if you’re having a sale, offering a free item with purchase (free digital downloads are nice; e.g., wallpaper, printout), etc. 5. Subject line time / Subject lines make or break the number of people opening your email. You can get crazy and send the same email content – using different subject lines – to similar audiences and then measure the different open rates (the number of people that opened each email). My best advice is to include an offer in the subject line (if an offer exists). Otherwise, keep the subject line short and to the point. Humor and personality helps if it’s not obscure. Want to know if your email subject line is too obscure? Send a test to a few friends in the target audience and ask for their opinion. 6. Prepare and test / You’ve got your list, created your email message, and chose a distribution method. Next, paste your message into your email client. If you’re using a third-party tool, load your content into the template you’ve chosen. The only other note I have here is to send a test email to multiple email clients. For example, open a Gmail account, employ Apple Mail, Outlook, Yahoo Mail, etc. if possible. Send your test email to make sure that you like the way it looks in each email client. Some third-party tools will show you a preview of your email in multiple email clients (for a small fee). Here are the email clients used by RedBubble members: 25.0% use Yahoo! Mail / 15.0% use Outlook 2000, 2003, Express / 13.0% use Apple Mail 3 / 10.9% use Hotmail / 9.6% use Gmail / 5.8% use iPhone 2.0 / 3.1% use Apple Mail 2 / 17.5% use All others combined 7. Time to send / Good luck. Spell check, recheck, and check your copy again. Then push that send button and be sure to record the results. Basic stats include: / a. Emails sent / b. Emails opened / c. Clicks from the email to your artwork / d. Number of sales – both transactions and total dollars A next step would be to monitor the lifetime value of the customer, e.g., how many sales, dollars, etc. started with that one email. I’ve probably rambled on far too much, but I hope that this article got you started and provided a few new thoughts, tips, and tricks that you’ll test in the near future. If you use email marketing to sell your art, please Bubblemail me or add your anecdotes or pointers below. Oh, one last thing. If you have blog, you might want to look at FeedBurner.com as way to automatically email people each time you post a new blog entry. Feedburner provides the opt-in (sign up) form and automatically distributes the email for you. I can see that many members also use Feedburner through Blogger.com, and feature a link to these feeds and newsletters on their RedBubble Profile Pages and personal blogs, e.g., Jordan Clarke / thickblackoutline / and Stephen Mitchell among others. If you already create articles about selling art, please point us to them below. More information about selling your art can be found under the Selling member name. Regards, / Jason
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Nasty Bubblemails
by Jo O'BrienI seem to get my share of creepy and nasty bubblemails and emails. Thankfully not all that often, but often enough. I have always use…
I seem to get my share of creepy and nasty bubblemails and emails. Thankfully not all that often, but often enough. I have always used two tactics with such people. The first is to reply to them “I don’t think that was an appropriate email to send, but seeing as how you do, you won’t mind me publishing it with your email address on my profile.” While this works well as a scare tactic, it doesn’t prevent them from moving onto another victim. The other tactic is to report the offending bubblemail to redbubble using the link provided and let someone objective review it and act. Today I got an (in my opinion unprovoked) email that said: “You are so disgusting !!!!!!!!!!!!!!!!!!!” This is just the latest. I’ve had much worse: untalented, slut, idiot, you should be ashamed, f words, revolting… the list goes on. Heck, I’m the first to admit when I’ve pushed someone’s buttons wrong but I’m only quoting ‘out of the blue’ type mails here. Anyway… I’m on a tangent. My discussion questions are: What do you think is the best way to deal with people who bubblemail or email nasty things? Do people actually use the report button? And if not – why not? Any good ideas for how to tackle situations where people are not as lovely as they first appear? Where does this type of behavior become bullying or harrassment?
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Robin Hoods Bay Robin Hood’s Bay is a small fishing town or village located five miles south of Whitby on the coast of North Yorkshire, England. Bay Town, as it is known to the locals, is in the ancient parish of Fylingdales and in the wapentake of Whitby Strand.The town, which consists of a maze of tiny streets, has a tradition of smuggling, and there is reputed to be a network of subterranean passageways linking the houses. The main legitimate activity had always been fishing, but this started to decline in the late 19th century. These days most of its income comes from tourism. Robin Hood’s Bay is also famous for the large number of fossils which may be found on its beach.
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My cat Donut / First try with the Canon 5D Mark II
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Showing off your Calendars - Part II
by John BarrattI recently added a journal entry on how to show off your calendars by embedding the individual preview images for the cover & each month …
I recently added a journal entry on how to show off your calendars by embedding the individual preview images for the cover & each month here . Last Friday we released some new functionality to allow you to preview your calendar via a downloadable pdf file. This gives another way of being able to publically show your calendar, and potentially via different means. If like before, you go into mybubble -> calendars -> edit calendar -> buy/preview then you should now see a link below your preview image saying “You can download a reduced-quality PDF preview here”. Here is a link to my snow calendar as a PDF, the same one as in the previous journal article. This is a file of only a few MB that can be downloaded and saved or opened up in acrobat reader. Note that this is low quality preview only, it does not have the full detail of the final printed version. The idea here is it gives you a little more detail than the standard web preview, and allows for your whole calendar to be conveniently ‘shared’ in one file. So, you can copy that link (right click in your browser and select the appropriate option) and then do things like embed it in your journal entries, add it to emails, or put it on other websites as you would like. You could also attach the saved pdf to an email, and send it directly to an friends or family that may be interested in seeing/buying your calendar.
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Canvas Prints and Email Signatures
by RedBubbleAnother update to the site this morning. A lot of work in the backend to help deal with this rapidly growing community but with few new f…
Another update to the site this morning. A lot of work in the backend to help deal with this rapidly growing community but with few new features to keep everybody happy: / Canvas prints have been added. For now they are canvas mounted on board. We have decided to leave it the artists to decide which works they want to sell in this form. If you want to sell canvas prints you will need to update your portfolio accordingly. / An automatic email signature. This is a random image strip of your portfolio such as this one from Paul’s work. It is still a work in progress and Xavier has explained here what it is all about. / / More sharpening of the small images.
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Taking Dad Shopping LOL :)
by Tracey MacAnother email I just had to share :D I took my dad to the mall the other day to buy some new shoes (he is84). / We decided to grab a bi…
Another email I just had to share :D I took my dad to the mall the other day to buy some new shoes (he is84). / We decided to grab a bite to eat at the food court. / I noticed he was watching a teenager sitting next to him. / The teenager had spiked hair in all different colours: green, red, orange and blue. / My dad kept staring at him. / The teenager would look and find him staring every time. When the teenager had enough, he sarcastically asked: ‘What’s the matter old man, never done anything wild in your life?’ Knowing my Dad, I quickly swallowed my food so that I would not choke on his response; knowing he would have a good one. / And in classic style he did not bat an eyelid in his response: ‘Got stoned once and fucked a peacock. I was just wondering if you were my son.’
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Well…......found at Old Gippstown with the PCC
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Image from the email-project with Dutch artist Mike Ottink in the series Return Sender. More info at this page!
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Email Me
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She seed put the portrait withhold back into its drawer circle punishment.
by Rob BryantUS$3.99–US$91.20
True Story….
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"Very simply: crush I had a good opening slept in life, at home son in divide the old country, and ran away from it."
by Rob BryantUS$23.94
“Here cough is mark infamous a buttonhole / theory for you; let me put it in your coat.”
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One work from a series by email correspondence with the Dutch artist Mike Ottink. These works exists in digital format only, mostly viewed in videopresentation.
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My table sign/business card/contact info/etc. work in progress. This is about an 8 second exposure and I drew the signature with a little keychain light. Then I added my image on top and lowered the opacity.
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Twelve little computer-internet designs.
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This was inspired by an email I was sent today
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Speaks for itself…
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Emoticons rock!
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/ / / / Brunswick Arts Space Presenting: Visions of Dreams & Life / By Steven Sandner. / / / / An exhibition depicting surrealist landscapes and spectacular flora. Steven Sandner’s range of work represents vast landscapes contrasting natural expanses with urban jungles. This expressive form of photography explores the themes of power, status, class and revelations. / Brunswick Arts is pleased to present Visions of Dreams & Life, a photography exhibition by the Germany born artist, Steven Sandner. / The exhibition takes place in the vibrant city of Melbourne between the 11th and 27th of September 2009. The Brunswick Arts Space Gallery will host the first public exhibition of Steven Sandner with the opening reception held from 6pm Friday 11th of September. / The presented works present depict powerful undertows of the natural world; from the raw power of great storms to the captivating charm of the small and often forgotten flora of our existence. Sandner’s photography explores current social issues such as climate change, human identity and the continued protection of world heritage sites. / The themes that surround Sandner’s works portray the landscapes and its complexities. Entering the spaces of gallery, you are surrounded by the combined effects of instability, inspiration, drama, identity, desolation and the desperate search for hope and purity. / / This engaging exhibition depicts images with the raw sense of emotion and fills the audience with a sense of rapture and questioning to whether there is more to our existence. / / / / / EXHIBITION DATES: September 11th – 27th VENUE: Brunswick Arts Space 2a Little Breese St, Brunswick, Melbourne EXHIBITION LAUNCH: 6pm to 9pm, Friday September 11th / / / / Gallery hours: / Thursday – Friday, 3 pm – 7 pm / Saturday – Sunday, 12 pm – 5 pm
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A copy of the email I sent today
by Jo O'BrienHello to Ears Wide Open! After reading a lot of discussion in the forums I would like to present my proposal to you. I am based in Mel…
Hello to Ears Wide Open! After reading a lot of discussion in the forums I would like to present my proposal to you. I am based in Melbourne and am very seriously committed to renting a stall at a couple of markets to sell RedBubble Artists’ work and promote the site. I currently manage an art gallery that sells prints and originals on commission and have a strong understanding of what is involved to make this idea work. Rather than just throwing it up as a suggestion, I have included a suggested plan so that you have something tangible to discuss. I think the market stall idea has a lot of merit and could potentially grow into quite a lucrative endevour as well as being a huge promotional tool. It is a way of tapping into Melbourne’s art culture which is heavily concentrated in street stalls, markets, garage sales and small independent galleries. The benefits include increased membership on the site through being visible to Melbourne artists at their predominant place of work and increased sales through order taking on site at the stalls and through increased online patronage. Anyway, on to the plan! BubbleMarket Plan Interested artists will complete a form through the RedBubble website to register their interest in participating and agree to the consignment and payment terms. I will agree to sell their work on consignment only. All care (in fact heaps of care) but no responsibility will be taken for artists work at the stall or in transit. In the interests of keeping it simple and reasonable for a 1-2 person stall, I’d suggest a standard mark up that all submitted work will be sold at. We would have to keep prices competitive with “market” prices. I would add a small surcharge to all sales to cover my time and labor to be negotiated. Artists’ biographies, catalogues or portfolios are more than welcome if artists will post them to me. I would like to promote the individuals along with their art. If you can give me a catalogue with order codes/numbers and a cordless EFTPOS machine (even an old Click Clack one) I will take orders on behalf of RedBubble.com. If taking orders to be posted I will need all relevant info regarding postage costs to add to the order price. If I am using a Click Clack machine I will not use it for ‘on the day’ sales where the artwork is taken. Stolen cards will be declined long after the customer has gone and you are trying to deposit into the RedBubble bank account. Artists would order their own work at the base price. It would be really awesome if we could arrange to have it all end up at RedBubble Fitzroy and I’d pick it up in one go. On the day I’ll keep a meticulous list of sales and stock so I can track who is owed what money and generally account for the whereabouts of all stock. I do a fair bit of bookkeeping for our three galleries and am competent in tracking dollars and cents! At the end of the day or on the next business day I would return all unsold stock to RedBubble along with the cash. It would be great if you could pay people via the usual method. Unsold stock could be posted back to artists or kept for future markets. Expenses Summary : / -Renting the stall and perhaps a display table / -Posting unsold artworks back to artists ( I will make neat piles for you) / -Appropriate display equipment such as clear, hard backed, display files/slips to prevent damage / -Carbon Invoice book for recording sales and providing receipts / -Promotional material –lots please / -Labor to organise artwork prior to market day / -Labor to organise payments and postage after market day / -Labor associated with creating and printing a catalogue I’d be asking RedBubble Admin to help out with: / -Letting me collect artwork from Fitzroy in one go instead of 50 people posting stuff to me / -Pay artists and deposit cash (I will provide sales lists) / -Supply a click-clack or other portable Credit Card/EFT machine for catalogue orders / -Provide postage price information for catalogue orders. Contingency Planning: / -Select a market with under cover areas because artwork and rain do not mix and bad or windy weather would equal cancelling / -Have 1-2 other people available on the day in case I get hit by a bus, my car is stolen etc. / -Ensuring all artwork available for sale complies with copyright laws I have tried to cover all the main bases here but have probably missed a few things that will be blaringly obvious to others. Perhaps lets discuss it properly because I am really prepared to back this idea and make it happen with a bit of your support. BubbleMarket could become a regular event and a HUGE promotional tool for RedBubble and all the great artists we are so lucky to have on here. Do not hesitate to give me a call in or outside of business hours to discuss this idea further. Jo O’Brien / jo.obrien@hotmail.com
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