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Selling Greeting Cards Through Stores
by Jo O'BrienRecently the topic of selling greeting cards out in the real world has come up in the forums. Having sold greeting cards before throug…
Recently the topic of selling greeting cards out in the real world has come up in the forums. Having sold greeting cards before through shops and at markets, my humble opinion and experience may be of interest. I’ve got a lot to say on this one so I’ll use headings :) Be a Business- Not Just an Artist / What I mean by this is consider yourself a business supplier and demonstrate a level of professionality. Yes it is great if you promote the artistic merits of your work but greeting cards are a very common product and so being organised with an ABN, professional looking invoices, online ordering facilities, fast turn around etc will put you ahead of the (always growing) pack. Like all good businesses, know your strengths and show them off. Provide Good Quality Products / It might sound obvious (I hope it does) but when people are starting out in business they tend to cut corners. In the greeting card business quality is a big deal. This is where RedBubble becomes a huge advantage because the quality of the card printing is so exceptional. Packaging is Important / Have you considered what your cards will look like after 20 or so customers have handled them? Some people like the ‘no plastic’ look and who am I to tell them otherwise. I always individually wrap my cards and make sure that if the packaging prevents the card being openned, that “Blank Card” is printed either on the individual packaging or nearby signage. If you put together gift packs, wrap them beautifully and make sure people know what images they are getting in the pack. / My little tip: leave one copy of each card unwrapped on display and when you check up with the store, see which ones are the grubbiest to identify the favourites Displaying your wares / The things people want to see are the images, the quality and the price. Where possible I use clear perspex stands that do not cover the front of the card. By leaving a few sample cards out of their packaging people can pick them up and feel them to check the quality. I also make sure each card has a visible price on it, on the back, on a removable sticker. Some hints would be not to have too many of a particular card out on display at once. Keep a box of ‘top up’ cards out of sight. If you have a series that belongs together, display them together and perhaps highlight them with different packaging or a small separate display rack. Cards should be displayed with the image facing the right way up where possible. Always put your name and contact details on your card stands- so often they ‘magically disappear.’ And if you are providing your own stands, try to ‘claim’ the space so that other people’s cards don’t get put in over the top of yours. This can be hard to police but for example, having “Cards by Artist ABC” on your stand makes it harder for the retailer to stick any old stuff in there. Get Your Pricing Right / Like all things business, a lot of small shops will heckle with you over money and prices. My advice to you? Know what price you want and stick to it. Think about it in perspective, in a typical shop, greeting cards will be close to the cheapest item in there. If the business can’t fork out $30 to try 10 cards then you don’t want to be doing business with them! But also think realistically about your prices. Most retailers will start saying ‘no thanks’ at about $4 a card so to make RedBubble cards (with a base price of up to $3.50) a financially viable option you need to sell them as premium art cards worth that extra dollar or two. Considering the quality of them, I believe this is possible. Depending on where you sell them, you could get $4 to $8 or even more per card. It will depend on the clientele for that particular store. / Common Mistake: Too many people give their cards different prices when in the eye of the customer they all look pretty much the same. If you want to have a premium range, make it obvious Profite Margins / I should add as a separate but related point, most stores will want to mark up by about 100% on greeting cards. Most people sell there cards for a set wholesale price and then let the store charge whatever they like. The only time in my opinion, you should intervene is if you seriously believe they have overpriced them to such a point that they are not affordable. But think about it before setting your price. If you ask for $4 per card, can the store onsell them for $7.95? How to actually get them into stores / Here’s an idea for you- send them a card! Of course a rigorous follow up would be required. I would ‘door to door’ with a small sample or my stuff and it worked really well. I also had a bit of a tactic. I’d show a selection of cards worth $20 total. Then when they fell in love with a couple I’d say. “How about you buy this $20 worth from me right now and you keep that one you like for yourself, I’ll replace it with this one” Then I’d pull some other random card out of my bag and add it to the pile. Worked 9 out of 10 times. The other thing I did was band together with a fellow card maker (she did printed ones, I did handmade) so that we could show a greater range and cut our door knocking time in half. Can I also suggest not interrupting businesses during busy periods such as weekends or lunch hours. That happens to me in the gallery all the time and it’s a real pain. Also, if you’re talking to staff and their phone rings or a customer comes in, invite them to deal with the more important thing first and come back to you. Rotate Your Stock / Basically, if it isn’t selling, get rid of it yourself before the store owner decides to get rid of you! I’m exaggerating but the point it still valid. People will stop looking if your display always looks the same so keep it chaging. Make a fuss. If you have a new range, stick a sign up saying “New Farm Yard Range On Sale Now.” And remember, what works well in one store may go really badly in another so if it’s not selling, try somewhere else rather then giving up and throwing the lot in the bin! Consignment / This is particularly just my opinion but I’m against consignment on cards. Especially if you give a choice of what is ordered. Seriously, cards cost so little compared to other things, if a store can’t find $50 somewhere to buy some outright, there is something suss about that right away. It might be good to offer consignment on your first batch which will encourage the store to stock your stuff but don’t get into a habit of it. I would drop off say 50 cards and get someone to sign a consignment form saying how many they were given. Then after a few weeks I would go back, count them up and invoice for however many were missing. Then I’d also give them the choice of buying the remaining ones, or me taking them back. Most would swap a few that they didn’t like and then buy up. Payments / Again I hope this sounds obvious but ask to be paid. So many people get lost in a world of politeness and assume that eventually someone will do the right thing, Most small businesses using MYOB or QuickBooks accounting software will automatically lodge your invoices to be paid within 30 days. Agree on your terms and then chase up late payments. No need to be mean or nasty but a follow up letter and then a follow up phone call is fair enough. Also, be flexible in how you can be paid. Some businesses do everything with a cheque (or for you Americans, a “check”), others will rely on Direct Debit. So know how the business wants to pay you and don’t make it hard for them! Promote your Cards / The beauty of RedBubble cards is they have the URL of your portfolio on the back which shows off all of your work. But also remember to promote your cards out in the real world. Recently I bought a bunch of RedBubble cards and gave them all to friends. The response was amazing. They all got online to find more! Next step for me is to buy a bunch of my own cards and find excuses to give them to people. webgrrl had this awesome idea too. The cards really do speak for themselves so get them into circulation. - – - – - – - – - – - – - – - – - So if anyone is still breathing after reading all that, I hope you found it useful! / I do tend to ramble when it comes to retail related things- it’s my passion in life.
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Blue Lake, St Bathans, New Zealand Seascapes / New Zealand / Frogs / Lensbaby / Infrared / Industrial / Spam / Panorama / Landscapes / Real Estate Series / People
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Red Bubble’s First Book /// In the Moment /// Overall Winner / I found myself in Geneva for a week for work last year. The only other time I had been to Switzerland was Zurich for 2 nights in the middle of winter, so I was kind of surprised by the beautiful (and hot!) summer weather I experienced on this visit. / The Lake at Geneva is where everyone goes to cool off and I was mesmerised watching all these crazy dudes doing amazing things off a high-dive on the edge of the lake. I took a few shots and managed to capture this moment among them. / I entered this work into the 2007 Linden Gallery Post Card Show in St.Kilda, and was absolutely stoked to have been awarded one of the six entries to be reproduced as postcards and sold through the gallery.
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This guy was pretty cool, sitting there minding his own business, and I just had to get the shot. But as I lifted the camera and looked through the lens he just broke into this mean stare into the lens like he was gonna hurt me. I saw it and quickly pressed the shutter. Later I complimented him on his tattoos and showed him the shot and it was then that his frown turned into a broad grin…phew!
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The Wreck of the SS Dicky, Caloundra Canon 5D with 16-35mm at 21mm, f/16, 1/2 second, ISO 50, two Lee ND Grey grad filters, 0.9 and 0.6. Tripod, cable release, and totally wet daks. / 5000+ views / This image has been well received at OE and I’ve had three people contact me from there, regarding buying it. Two bought mounted prints, and one bought a card through RB. April 2008 and June 2008. Matted print sold August 2009. Another from the SS Dicky Series Seascapes / New Zealand / Frogs / Lensbaby / Infrared / Industrial / Spam / Panorama / Landscapes / Real Estate Series / People
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Hope you like it !! WARNING / ©2008 Globalphotos All rights reserved. / All photographs, text and images by Globalphotos are the exclusive property of Globalphotos – protected under Australian and international copyright laws. / These images may not be reproduced, copied or manipulated without written permission. / No use for Public Domain. / Use of any image for another photographic concept or illustration is a violation of copyright. . /
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A framed print sold to a buyer from Onexposure.net, who came here to buy. August 2008 This is the same tree as Man-grove only this time shot late at night. Inskip Point, overlooking Tin Can Bay. Huge thanks to Garry for his enthusiasm and drive. / Canon 5D, 16-35mm at 16mm, f/3.2, 86seconds, ISO 400, tripod, cable release. Seascapes New Zealand Frogs Lensbaby Infrared Industrial Spam Panorama Landscapes Real Estate Series People Plastic People
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Click Here / / . / / SALES – laminated prints WARNING / ©2008 Globalphotos All rights reserved. / All photographs, text and images by Globalphotos are the exclusive property of Globalphotos – protected under Australian and international copyright laws. / These images may not be reproduced, copied or manipulated without written permission. / No use for Public Domain. / Use of any image for another photographic concept or illustration is a violation of copyright.
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A water droplet splash. A song called Dancing / by Elisa Toffoli
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Canon 350D / F/5.6 / 1/60seg / ISO-400 1644 views at time of entry to The 500 Views Group Featured in ‘Flowers in macro’ 22nd novemeber 2008 / Featured in ‘Out of the Blue’ february 2009 / Featured in Bokeh 27th May 2009 / Featured on the Homepage 19th July 2009 / Featured in JPG Casts-Offs 14th September 2009 / Featured in The Woman Photographer 14th Septmeber 2009 / Featured in Dimensions 17th October 2009 /
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New England, / October in Boston. over Charles river. / New England / Nikon D60 / —-—-—-—-—-—-—-—-—-—-—-—-—-—-—-—-—-—-—-- / / Fall Afternoon / Fall Afternoon was featured in the group The Addicted Photographerâ–º2 Per Dayâ—„ November 12, 2009 Fall Afternoon was WINNER of the challenge Fall Colors Landscapes and Water in the group The Addicted Photogr… November 12, 2009 Fall Afternoon was WINNER of the challenge Autumn Colours Challenge in the group DSLR Users Only – 1/… October 21, 2009 Big Challenge Win with 19 votes on September 28, 2009 in Autumn (Fall) In The Country Featured in A Garden somewhere….. August 24, 2009 / Featured in Your Magic Place on August 11, 2009 Featured in the group Falling Leaves on December 15, 2008 Featured in the group Seasonal ‘Scapes on February 15, 2009 1st place in the challenge Rivers, Creeks, and Streams on February 19, 2009 Featured in the group Alphabet Soup on March 9, 2009 / —-—-—-—-—-—-—-—-—-—-—-—-—-—-—-—-—-—-—- / same day, same place image: /
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Monument Valley – USA Located on the southern border of Utah with northern Arizona. / The valley lies within the range of the Navajo Nation Reservation, the Navajo name for the valley is Tsé Bii’ Ndzisgaii (Valley of the Rocks). WARNING / ©2008 Globalphotos All rights reserved. / All photographs, text and images by Globalphotos are the exclusive property of Globalphotos – protected under Australian and international copyright laws. / These images may not be reproduced, copied or manipulated without written permission. / No use for Public Domain. / Use of any image for another photographic concept or illustration is a violation of copyright. Canon 40D 10-22mm Canon wide angle lens
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Kangaroo Island, South Australia WARNING / ©2009 Globalphotos All rights reserved. / All photographs, text and images by Globalphotos are the exclusive property of Globalphotos – protected under Australian and international copyright laws. / These images may not be reproduced, copied or manipulated without written permission. / No use for Public Domain. / Use of any image for another photographic concept or illustration is a violation of copyright.
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Vivonne Bay, Kangaroo Island, South Australia / view large WARNING / ©2009 Globalphotos All rights reserved. / All photographs, text and images by Globalphotos are the exclusive property of Globalphotos – protected under Australian and international copyright laws. / These images may not be reproduced, copied or manipulated without written permission. / No use for Public Domain. / Use of any image for another photographic concept or illustration is a violation of copyright.
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I’ve made a substantial donation to the Red Cross already, but the proceeds from any sales this month will also be sent to them. Here in Qld there’s been severe flooding, and in Southern Australia there’s been devastating fire. Canon 5D, 16-35mm at 16mm, f/6.3, 1/6”, ISO 50, Lee ND grads 0.9 and 0.6, tripod, anti personnel missiles… Another from the SS Dicky Series Seascapes / New Zealand / Frogs / Lensbaby / Infrared / Industrial / Spam / Panorama / Landscapes / Real Estate Series / People
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Because…. Large canvas print sold through redbubble x3 And here’s the calendar OTHER BEACH SHOTS / NEW ZEALAND / FROGS / LENSBABY / INFRARED / INDUSTRIAL / SPAM / PANORAMAS / LANDSCAPES / REAL ESTATE SERIES
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The sunlight through the petals and leaves looked lovely against the backdrop of the snow outside. Our short days make sunshine seem all the more precious, even indoors. Winner of Tulips in Vases challenge (I know – how many people have those photos or flowers hanging around, ready to pop into a challenge, eh?) Actually, I’m truly appreciative. And nice of someone to post it on the homepage, too. Pacific Northwest Art featured May 30, 2009 – Thank you! # Featured in Alaska ~ Beyond Your Dreams – Thank you! Also featured in Images & Ideas – Thank you! Thank you! /
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Another Dandelion….............. Taken in natural Sunlight…... No flash. it was in a partially shaded area while being soaked by the sun in other areas. . / or maybe just an inner glow…..................
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Black glass magic – I had gone on this shoot with a bad attitude, expecting the sky to be bland and the day to be a waste of time, and therefore I set the camera on large jpg so I wouldn’t waste too much computer space….As it turned out, I’ve managed to drag out some amazing results. This is another straight from the camera image, although I had to take it into PS to straighten the horizon…. Canon 5D Mk II, 16-35mm at 16mm, f/10, 90seconds, ISO 50, Hoya NDX400, Singh Ray 3 stop reverse grad, Lee 0.9 ND grad, tripod, cable release, lots of guessing….I should point out the red sky is enhanced by the Singh Ray filter, which seems to put a colour cast across the ND area when used in conjunction with the Lee filter…. - / SEASCAPES / NEW ZEALAND / PEOPLE
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A print version of the image that I initially did for a T-shirt. [Thanks to Skeletal Mess for some fantastic textures.] Featured – Layered with Texture – August 2009
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Have finally return from my latest adventure, will be sorting through images as soon as I unpack, here’s something I prepared earlier !! Catch up with you soon x
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Rota Island – August 2009 / straight out of the camera / Life on this island is friendly and unhurried and the hospitality is as unforgettable as the magical sunsets. Rota Island is a natural playground with around 3000 inhabitants and is known by many to be Micronesia’s best-kept secret / Rota (Chamoru: Luta) also known as the “peaceful island”, is the southernmost island of the United States Commonwealth of the Northern Mariana Islands (CNMI) and the second southernmost of the Marianas Archipelago. It lies approximately 40 miles north-northeast of the United States territory of Guam. Songsong village is the largest and most populated followed by Sinapalo village (Sinapalu). In 1521, the first European to see Rota, was the lookout on Magellan’s ship Victoria, Lope Navarro. However, Magellan’s Armada of three ships didn’t stop until they reached Guam, so the first European to arrive in Rota (in 1524), was Spanish navigator Juan Sebastian Elcano, who annexed it together with the rest of the Marianas Archipelago on behalf of the Crown of Spain. Rota has diverse flora and fauna.. / Wikipedia ©2009/2010 Globalphotos All rights reserved. / All photographs, text and images by Globalphotos are the exclusive property of Globalphotos – protected under Australian and international copyright laws. / These images may not be reproduced, copied or manipulated without written permission. / No use for Public Domain. / Use of any image for another photographic concept or illustration is a violation of copyright.
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/ / There’s an Elephant in my Garden / a drawing on catridge from my Art Diary / digitally coloured I hope that the grownups who look at this painting will remember something special from their childhood, some hopeful feeling, which will help them through today’s difficulties. There are all the colours of the rainbow in this piece, to remind us that there is always hope, no matter how hopeless it seems sometimes. The rainbow is a sign of hope. Children See/Children Do powerful message for grownups I hope that all the children who look at this painting will drift off into a faraway place in their imagination and feel wonderful for a while, especially if things are getting them down…and if life is wonderful, may this little picture add to the wonder and spark the imagination. Big hello to Maya!! :) / There’s an Elephant in my Garden – Sepia Drawing also available (click here) A sepia drawing before I colour this work…. “there’s an elephant in my garden” Inspired by my parents talk of topiary gardens in Tassie and their topiary teapot in the backyard and my little girl with the curl Sarah, who’s all growed up now (but this reminds me of her when she was a littlun)...thanx Nenek and Poppy….luv ya
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Original photos of this lovely male were taken in Fraser Canyon, BC, Canada / Digital applications of layers, light, and effects, in photoshop CS4 /
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