We previously talked about how RedBubble Groups bond artists by subject matter, and how they are also powerful search silos....
We previously talked about how RedBubble Groups bond artists by subject matter, and how they are also powerful search silos (marketers call them verticals) that can direct shoppers to targeted subjects on RedBubble. Say you’re shopping for abstract art. RedBubble has a beautiful collection of abstract art in Groups. The abstract art group is flush with relevant text, fresh with a diverse art collection, and gets lots of Google love because of third-parties (you and me) link into the Group page. Here’s a free and easy way to help the last point – for any group. Group Hosts can enable a widget that shows Featured Work in a small and attractive slideshow. This widget can be added to personal websites, and as Denis Leary says, “bliggity blogs, facey spaceys and tweetie pages.” This Groups widget features the same format as the personal artwork widget that many members already use; found in the promote area of MyBubble. The opportunity for search engines to home in on a Group page is bettered when there are many links into that page from content rich websites, blogs, social media pages, etc. Why? Google’s magical black box of calculations factors links into a page as part of a website’s Quality Score, i.e., how well the search term matches the page content. If every member posted a link to their Group(s) on their blog using the Group subject as the link, e.g., Abstract art prints, calendars and greeting cards, along with the widget, there would likely be a measurable effect on Group page visitors via natural (organic and unpaid) search results – which is good for everyone in the group. The result is compounded when those links come from sites that already have a good PageRank on Google. Are you still asking why you should promote your Group in addition to your own work? The simple answer is that the collective power of Group referrals helps direct visitors (shoppers) that might otherwise never see your art. Simply put, a better Google Quality Score equals more search engine exposure, and more exposure is good. All of us are pursuing art for different reasons, but most of us want exposure, validation, mind-share, and sales. And in a collective, creative space like RedBubble, good karma, back scratching, collaboration, and referrals go a long way. To allow Group members to use the widget, Hosts need to go to the “Settings” area of their Group and tick the box next to the “Show promote tab?” text. Here are images of the Promote widget and the tick box. / Promote widget / Activate the Promote widget Final note: Hosts control the widget at this time; there is a simple on/off function. In the far future we’ll look to give members control of whether or not to have their work included in the widget. We researched this option after receiving feedback, but it’s a bridge too far at the moment. Thanks! Regards, / Jason
In the journal post titled Relationships Sell Art I reas…
In the journal post titled Relationships Sell Art I reasoned that each artist is their best salesperson; that establishing a relationship with shoppers and buyers through context – a story about the artwork – can aid sales. Most buyers want details that can be shared when they’re asked about the print, t-shirt, calendar, etc. that they’ve proudly displayed in their home or office, on their body, etc. Now let’s step back and look at the factors that the typical consumer considers when buying art – aside from the ever-important context noted above. In a survey of 2,000-plus art buyers ages of 18 to 65 (qualified based on their previous purchase of art), the factors that influenced their purchase of “things to hang and display on walls” included: 60% just liked it / 43% said that it matched the style or design of their home / 39% said that color was a factor / 30% said favorite theme/subject / 29% said it fit their collection / 25% said size influence them / 19% were simply filling a space / 13% said investment was a factor / 9% purchased on impulse / 8% factored a designer/decorator recommendation How can you use this information on your RedBubble pages in order to sell your work? Although we artists can’t control subconscious attraction or a designer/decorator recommendation (unless we know the designer), we can tag our work with 5-7 very targeted terms that will drive visibility via RedBubble search and organic (non-paid) search results. Style, color, theme, and subject keywords are all in our control. In combination with context, smart tagging can help drive and make the sale. What won’t work? Tag cramming or spamming won’t do anything for your sales. It’s the equivalent of marketing a horse when you’re trying to sell a cow. Deception will drive viewers, but not sales. It’s important to note that the above information applies to shoppers and buyers that don’t know you personally. As we’ve discussed before, the easiest sales come from your personal network of family, friends, existing clients, and their extended network of contacts. In the next post we’ll look at genres and the keyword terms that are searched for most often by those looking to buy art. Regards, / Jason
Shoppers buy from a produce stall at “Machaneh Yehuda” market. ( shouk in Hebrew) An open market for vegetables, meat, fish and other products at the heart of downtown Jerusalem *
Sorry guys – a bit self indulgent with this one but had to add this as the best bits got chopped when I tried to upload it to the buyers booth…
FEATURED in the group Old & Rusty
Sunflower series. / Image taken with a Canon PowerShot SD800 IS FEATURED in the group Point and Shooters
I am a buyer / and a seller / I am a giver / and a user
For the first time in American history there will be a Democratic Party Candidate for President who is either a Black male or a White female running against a White male Republican Party Candidate. Never mind the hate speech both Clinton and Obama have sparked by their bid for the nomination. I can now tell my son that this is America where little boys and girls, of any race or religion, can grow up to be President ( I hope). America is a land of diversity and of contradiction. / MCN: B64-RW1A-9461 Copyright Notice / © 2005-2009 Helen M. Bascom / All rights reserved. None of the materials provided on this web page may be used, reproduced or transmitted, in whole or in part, in any form or by any means, electronic or mechanical, including photocopying, recording or the use of any information storage and retrieval system, downloading, printing, or linking without permission in writing from Helen M. Bascom. Removal of electronic copyright information, digital fingerprints, or embedded watermarks on any image is strictly prohibited. To request permission to use any material on this page, to link to any image, and for further inquiries, contact Ms. Bascom by email. CLICK HERE to submit your request.
This is a ode to all of those who bought t-shirt who live in Australia and RedBubble for their awesome welcome… Thank you and Big Hugs to all of you for your loving support!
I love the crazy antics of this Parrot that I captured at the Hare Krishna Temple in Spanish Fork, Utah. / Canon Elph PoweShot “I Can’t Hear You!” was featured in I Love Birds
View my holiday cards “here”:http://www.redbubble.com/people/jansnow/portfolio?tag=hol
FEATURED
Looking out our back window a couple of winters ago. Image taken with a Canon SD800 IS.
Morning folks – Another Thursday, more new RedBubble. By popular request – Blogs are now back to being Journals...
Morning folks – Another Thursday, more new RedBubble. By popular request – Blogs are now back to being Journals We have a shiny new ONLINE Buyers’ Booth A much bigger Community Activity Monitor and one more thing … but I think I’ll leave that as a surprise.
This is my ode to all the people wearing Insomniac in Australia. Thank you Redbubble and all buyers! I am sure he is enjoying his new home!
”... for the times, they are a-changin’...” In With The New / It seems wholly appropriate to quote the masterful Bob Dylan for th…
”... for the times, they are a-changin’...” In With The New / It seems wholly appropriate to quote the masterful Bob Dylan for this, the latest edition of BubbleWRAP, because things are indeed changing. RedBubble is about creativity, inspiration and expression; about finding and re-igniting the secret passion you had when you were a child; about sharing your artistic endeavors and knowledge; about learning more and connecting with others; or simply being imaginative. Now, when RedBubble started out, we created BubbleWRAP as a way to connect our members and their stories – we would share with everyone what we found to be inspiring and noteworthy. Well now it’s time to turn the tables and hand over the reigns… that’s right – BubbleWRAP is now yours! We want YOU – the RedBubble Community – to drive the inspiration and creative content of BubbleWRAP. We want you to share with us everything that excites your inner child or anything that inspires your creative pursuits. They can be in any form that you find them, be it images or designs, stories or interviews, poetry or tshirts, quotes or collaborations – the list is endless. We want BubbleWRAP to become a showcase of your brilliance. This issue is the first attempt, so please support it and help us to improve the offering. Send any entries (such as image and tee reviews, member interviews or inspiring stories) to: / tom@redbubble.com Thanks must go to Sasufi, Evangeline, TBO & Danny for making this issue possible. Tom.
A display of spices at Carmel market in Tel Aviv Israel. The Carmel Farmers Market (CFM), a growers-only market, isTel Aviv’s biggest and busiest marketplace filled with colorful stalls and shouting vendors selling a variety of goods, from dried fruits and exotic spices to clothing and footwear an exciting and bountiful place to buy fresh fruits, vegetables, meats, cheeses, eggs and plants. Many vendors have their own songs, which tell you all about the price and quality of what is being sold. Sometimes one vendor sings against another in a competitive duet. The market runs into side streets, large and small, one side favoring dry goods, and the other dried beans, fruit, nuts, and spices in all colors and fragrances, sold from sacks. *
A vendor and a shopper at the Carmel market in Tel Aviv Israel. The Carmel Farmers Market (CFM), a growers-only market, is Tel Aviv’s biggest and busiest marketplace filled with colorful stalls and shouting vendors selling a variety of goods, from dried fruits and exotic spices to clothing and footwear an exciting and bountiful place to buy fresh fruits, vegetables, meats, cheeses, eggs and plants. Many vendors have their own songs, which tell you all about the price and quality of what is being sold. Sometimes one vendor sings against another in a competitive duet. The market runs into side streets, large and small, one side favoring dry goods, and the other dried beans, fruit, nuts, and spices in all colors and fragrances, sold from sacks. *
The market in the old city of Nazareth, Israel, offer a variety of goods from food to household, cloths to books, all in a colorful bustling and narrow streets and alleys. The market is one of Israel’s largest, traditional bazaars. It sprawls over a large part of the Old City and has spilled over into many secondary areas, such as the Vegetable Market where, despite the name, wedding dresses can be bought! / At weekends, the market is a major attraction for people across the Galilee, both Jews and Arabs, who come to sample the wide range of goods on offer. / Until recently, the shops were usually built from a jumble of wood, plastic and tin - sometimes completely blocking streets and squares - and the whole area was entangled in a web of electrical and telephone cables. But now the streets have been repaved with Galilee stones and black Golan basalt, and the market has been given a more modern look, though it still retains its traditional charm.
biglietto
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