Sorry guys – a bit self indulgent with this one but had to add this as the best bits got chopped when I tried to upload it to the buyers booth…
Shoppers buy from a produce stall at “Machaneh Yehuda” market. ( shouk in Hebrew) An open market for vegetables, meat, fish and other products at the heart of downtown Jerusalem *
This is a ode to all of those who bought t-shirt who live in Australia and RedBubble for their awesome welcome… Thank you and Big Hugs to all of you for your loving support!
Sunflower series. / Image taken with a Canon PowerShot SD800 IS FEATURED in the group Point and Shooters
View my holiday cards “here”:http://www.redbubble.com/people/jansnow/portfolio?tag=hol
I love the crazy antics of this Parrot that I captured at the Hare Krishna Temple in Spanish Fork, Utah. / Canon Elph PoweShot “I Can’t Hear You!” was featured in I Love Birds
FEATURED in the group Old & Rusty
If you search RedBubble for flower, all the works with ‘flower’ as a tag will come up. Searc…
If you search RedBubble for flower, all the works with ‘flower’ as a tag will come up. Search for poppy flower and you will see works with both ‘poppy’ and ‘flower’ as tags. In essence, tags are key words which describe your work. Are you unsure of which tags to use? Here are some ideas to get you started One or two main colours from the image Medium (painting, photography, sketch, vector) Other classifying words (portrait, seascape, floral) Main objects in the image (bike, woman, ocean) Words that you instantly think of when looking at your work (whimsical, enchanted, sorrow) With so many images on RedBubble, helping people find your work is important. RedBubble’s search engine relies heavily on tags, so put some thought into yours. Some good tags for this image: beige, red, photography, commercial, car, boots, fashion You’ll notice that all those tags obviously relate to the image. And that while I could have kept going with bag, number plate, numbers, headlight, hand, pole, alley, etc those words don’t describe main parts of the image. So they are best left out. If I was a buyer searching for an image of a “bag” or an “alley” and got this, I’d be pretty disappointed. People don’t want to wade through pages and pages of “nearly” what they want. So the rule of thumb is to tag your work with several relevant words which best describe your image. That’s helps people browsing RedBubble to find what they are looking to buy. Jo
In the journal post titled Relationships Sell Art I reas…
In the journal post titled Relationships Sell Art I reasoned that each artist is their best salesperson; that establishing a relationship with shoppers and buyers through context – a story about the artwork – can aid sales. Most buyers want details that can be shared when they’re asked about the print, t-shirt, calendar, etc. that they’ve proudly displayed in their home or office, on their body, etc. Now let’s step back and look at the factors that the typical consumer considers when buying art – aside from the ever-important context noted above. In a survey of 2,000-plus art buyers ages of 18 to 65 (qualified based on their previous purchase of art), the factors that influenced their purchase of “things to hang and display on walls” included: 60% just liked it / 43% said that it matched the style or design of their home / 39% said that color was a factor / 30% said favorite theme/subject / 29% said it fit their collection / 25% said size influence them / 19% were simply filling a space / 13% said investment was a factor / 9% purchased on impulse / 8% factored a designer/decorator recommendation How can you use this information on your RedBubble pages in order to sell your work? Although we artists can’t control subconscious attraction or a designer/decorator recommendation (unless we know the designer), we can tag our work with 5-7 very targeted terms that will drive visibility via RedBubble search and organic (non-paid) search results. Style, color, theme, and subject keywords are all in our control. In combination with context, smart tagging can help drive and make the sale. What won’t work? Tag cramming or spamming won’t do anything for your sales. It’s the equivalent of marketing a horse when you’re trying to sell a cow. Deception will drive viewers, but not sales. It’s important to note that the above information applies to shoppers and buyers that don’t know you personally. As we’ve discussed before, the easiest sales come from your personal network of family, friends, existing clients, and their extended network of contacts. In the next post we’ll look at genres and the keyword terms that are searched for most often by those looking to buy art. Regards, / Jason
We previously talked about how RedBubble Groups bond artists by subject matter, and how they are also powerful search silos....
We previously talked about how RedBubble Groups bond artists by subject matter, and how they are also powerful search silos (marketers call them verticals) that can direct shoppers to targeted subjects on RedBubble. Say you’re shopping for abstract art. RedBubble has a beautiful collection of abstract art in Groups. The abstract art group is flush with relevant text, fresh with a diverse art collection, and gets lots of Google love because of third-parties (you and me) link into the Group page. Here’s a free and easy way to help the last point – for any group. Group Hosts can enable a widget that shows Featured Work in a small and attractive slideshow. This widget can be added to personal websites, and as Denis Leary says, “bliggity blogs, facey spaceys and tweetie pages.” This Groups widget features the same format as the personal artwork widget that many members already use; found in the promote area of MyBubble. The opportunity for search engines to home in on a Group page is bettered when there are many links into that page from content rich websites, blogs, social media pages, etc. Why? Google’s magical black box of calculations factors links into a page as part of a website’s Quality Score, i.e., how well the search term matches the page content. If every member posted a link to their Group(s) on their blog using the Group subject as the link, e.g., Abstract art prints, calendars and greeting cards, along with the widget, there would likely be a measurable effect on Group page visitors via natural (organic and unpaid) search results – which is good for everyone in the group. The result is compounded when those links come from sites that already have a good PageRank on Google. Are you still asking why you should promote your Group in addition to your own work? The simple answer is that the collective power of Group referrals helps direct visitors (shoppers) that might otherwise never see your art. Simply put, a better Google Quality Score equals more search engine exposure, and more exposure is good. All of us are pursuing art for different reasons, but most of us want exposure, validation, mind-share, and sales. And in a collective, creative space like RedBubble, good karma, back scratching, collaboration, and referrals go a long way. To allow Group members to use the widget, Hosts need to go to the “Settings” area of their Group and tick the box next to the “Show promote tab?” text. Here are images of the Promote widget and the tick box. / Promote widget / Activate the Promote widget Final note: Hosts control the widget at this time; there is a simple on/off function. In the far future we’ll look to give members control of whether or not to have their work included in the widget. We researched this option after receiving feedback, but it’s a bridge too far at the moment. Thanks! Regards, / Jason
Hello You! Word just came through the ranks and…
Hello You! Word just came through the ranks and I have been given charge of our delicious Buyers’ Booth, which is most exciting for me. Anyway as far as I can make out the rules are quite simple. Grab your recent RedBubble purchase, whatever it may be, and get a picture of it, and you, or your dog, upload here, sit back, have a cup of tea and see if you win. Pretty simple eh? What criteria might I use when deciding? Well, this is a site all about creativity, so let’s put that at the top of the list, and then put comedy at the bottom, but not put anything in between. So creativity and/or comedy. I’ll be posting here every friday, so keep an eye on me. June 26 Champion Please take a moment to cast your eyes over this weeks winner. It’s not just the perfectly suited medium of canvas to really bring depth to the image that caught my eye, nor even the indoor evergreen plant in the top right, clearly hinting at the new life brought to this forgotten civilisation. But the mannequin itself, a subject so often ignored. Merely an anatomical coat hanger. But here she is no ordinary dummy, this host has been suitably attired for her role, bangles, eyeliner, lipstick and a well fitting tee, she thrusts the image into our faces, impossible to ignore. Marvellous. A well directed shot, congratulations WarriorPrincess a voucher will soon be pinging into your inbox. See you all next week.
It’s a challenge! But if you are like me and want to tackle the business side of art, it can be a really rewarding journey. The very f…
It’s a challenge! But if you are like me and want to tackle the business side of art, it can be a really rewarding journey. The very first thing that you need to do is identify your Market. There are a couple of different approaches to this depending upon your art, your skills, and perhaps your politics. There’s so much to say about it that I’ve decided to divide this journal up into parts, in this first section I’ll give an overview of the two main approaches. And then I will concentrate more deeply in another journal entry. This is where politics comes in. Some artists prefer to produce art that they feel is authentic to their own feelings, their own thoughts and their own experiences in life. They may have a prefered medium that they are evangilistic about, or they have a very individual and specialised skill that they have honed over many many years. This may be you. Other artists have general skills, or specialist skills, and produce good art over a range of areas, media and subjects. They are not particularly attached to exploring their personal feelings and thoughts and do not mind creating works that have a mass appeal. They may be photographers or graphic artists, and are used to producing images that meet the expectations of a client. Each type of artist can find a market for their work. But in the first instance you will be looking for a market that matches your needs and values, and in the second example you will be looking to match the markets needs. Before you start to promote, or even present your work, it is very important to identify which type of artist you would prefer to be. Some of you may know this already! :) Finding Buyers Part 2 You may also like to read Making a Fan Page
Now then, where did we leave off? Ah yes, I think that was it, we established whether or not you are the kind of artist who wants to meet…
Now then, where did we leave off? Ah yes, I think that was it, we established whether or not you are the kind of artist who wants to meet the needs of a market, or whether you are a person who wants to find a market that meets your needs. Lets start with the artists who have very specific needs and want to find a market that meets them. Well, of course, this is possibley the most challenging of the two types. Let’s be honest, your needs may be quite unusual! :) You may well be an extremely unique, interesting and talented person who has a very special view of the world that not so many other people share. Don’t despair …. we can work this out. You must remember this important point, in the world of marketing we never “educate”. You sometimes hear this term bandied about, “We must educate our market”. No, this is not the case. This is not marketing. Consumers will not be educated, but they will be influenced. Another popular term these days is “tipping point”. This is not such a bad concept. This is how consumers become influenced. People in general are very, very social creatures, and as we know, what Jack does, Jane needs to do better. Consequently …. if you can find the right Jack, you will get a following, and Jack will be the person who sells your work. I am talking powerful fans, mentors, high profile celebrities, people with a lot of clout. These are the people who will market your work because they have a market themselves. Now all you have to do is find them! :) Hey, we can talk about that, and we may as well talk about it here. How do you find these people? How do you get to know them, how do you know if they will like what you do … OMG the questions are endless! Mmmm, maybe this is fodder for a journal entry Part 3. For now I will leave you with this tantalising truth …. Thank God for the Internet, it is our greatest asset, to research, research, research. Talk to you again soon …. Finding Buyers Part 3 You may also like to read Making a Fan Page
OK, I’m ready to write Part 3. Woo Hoo! Are you ready to read it??? Here goes. Well, right now we are talking about finding an influen…
OK, I’m ready to write Part 3. Woo Hoo! Are you ready to read it??? Here goes. Well, right now we are talking about finding an influential person, group, or community who likes your work and meets your needs. (remember this is for one type of artist that we talked about in Part 1.) But what are your needs? This is something that you really must devote some serious time to. Defining and clarifying what makes you the artist that you are, or want to be. What are your political beliefs or social philosphies and values. This is a very important part of marketing your work, because you will be able to tap into a group of people with the same beliefs and values as yourself, and in technical terms this creates part of your USP. What is a USP? Unique Selling Proposition. It is what sets you apart from all other artists. It is what makes you unique, and it is what will help to define your market. It can be derived from your values, your skills, your artistic style, your talent …. it can be derived from a lot of different things … but it needs to be very clearly defined. If I were you I would sit down today with a really big piece of paper and make as many notes about yourself as possible. Draw pictures, write lists, sing songs …. get someone to help you. The more information about yourself and your art you can get out on paper, the better. Later on you can prioritise, and gradually hone your information down so that you have a very distilled version of your most important points. Let’s go through a hypothetical example: Mary is a painter. She has a very unusual abstract style and she is passionately committed to it, but no one is buying her work. She wants to give up her day job and live on art alone, but does not know how she is going to survive. She gets out her great big piece of paper and starts to make notes. Colour, dots, vibrance, shine, XYZ brand of paint, Billy Blow’s brand of paper, ABC brushes. Are all important to her. Words that describe her .. committed, honest, determined, joyful, embracing life. What she wants to “tell” people …. I love life, I love colour, I love the marks that these particular brushes make on this particular paper. Crisis in my life, but came thru it … you can too … life is full of mysteries … there is so much to learn and experience …. I believe that people can find joy and peace in the vibrant colours that “god” creates on this beautiful planet. etc etc etc. Mary is done for today. There are scribbles all over her paper, drawings and notes, bits of this and that. She is exhausted. I think we will let Mary go to bed and sleep on it, and when she gets up in the morning we will see if we can find a USP for her …. and then a market. Good Night. zzzzzzz Finding Buyers Part 4 You may also like to read Making a Fan Page
The Optimize Your Profile Page for Sales a…
The Optimize Your Profile Page for Sales article proved that customization is a popular topic. Today, let’s apply customization and optimization hints to the “show work” (your art and t-shirt) pages. First, let’s look at what a show work page should do. show work page example 1. Honor the art by displaying it in a clean, gallery-style environment 2. Enable the viewer to see the work at a distance and close up 3. Allow the visitor to learn about the work/have enough information to envision the art print or t-shirt in their space or on their body 4. Share the work with friends, family, others via email 5. Inspire/start the order process And for websites like RedBubble: allow the visitor to find other art and design that interests them; a next step rather than prompting an exit. Other ideas are welcomed. Simply list them below in the comments area. RedBubble addresses numbers 1, 2, 3 and 5. You can benefit greatly by sharing information about your work – #4. This helps you on two levels: 1. Relationships sell art – even a newly formed understanding about an artwork or design. 2. Search engines love to be right. Their job is to match a query (search) to a result (content), so any relevant information that you can supply on the show work page can help search engines find your page(s). E.g., if your browser title says that the image is of St. Kilda, and the title of the work is St. Kilda, and your show work page description is about St. Kilda, and the tags include St. Kilda … well, you have a pretty good shot at ranking in web search for St. Kilda. You could do even better by noting the medium (canvas, print, t-shirt) if possible. Here are a few “extras” that can help you merchandise your show work pages. Remember that you’ll need to use RedBubble formatting to make many of these items appear. You can show a detail of the artwork or t-shirt design. / Matt Simner placed a detail of his t-shirt design next to a full view of the design here. You’ll want to save the image for Web (making it lighter weight) with a width of no more than 335 pixels wide. How to? You can upload the detail image via MyBubble and choose not to publish it. After the image is uploaded, right-click (option+click on the Mac) and “copy the image location.” Paste the image location into the product description using the “!” mark at the beginning and end of the URL. See the RedBubble formatting cheatsheet here. Small images of the finished product. / We noted in the previous Selling article that examples of the real product help shoppers envision it in their places and spaces. Luxquarta also noted on their show work page that the image would look great as a “Laminated print, Mounted print or Canvas print.” And another example of the product in real life. Like this? You might also like … / RedBubble members can show small thumbnails of similar products on show work pages. Yanmos does this very thing here. The design for sale is also available as a free iPhone wallpaper too. With enough views of the iPhone image the shopper might just buy the shirt! You can also use the search category trick that we discussed in the previous post to provide visitors with category links that show a broader assortment of similar work. Small touches make visitors feel at home / It’s always the “little things” that make the difference – like RedBubble packaging, t-shirt inserts, swing tags, etc. Along these lines, Definatalie extends her design aesthetic to hand drawn headers and other visual touches that relate her Profile page to her show work pages. Added protection / Some members opt to manually place a copyright on their show work pages. While RedBubble adds a copyright to all pages, you can add a line reminding visitors about copyright. Rupydetequila added a softly-worded note, while boilerplate copy is available via Creative Commons or other reference websites., e.g., “This work is licensed under a Creative Commons Attribution-No Derivative Works 2.5 Australia.” or “All rights reserved. Copyright Rupydetequila. Please do not use my images without permission. Feel free to convo me with any questions about this item. Thanks for checking out my work With love Rupydetequila.” Building your audience / RedBubble allows visitors to email a link to their friends. You can go a step further by asking visitors to: Subscribe to your newsletter Follow you on Twitter Become a Fan of your Facebook business page Matt Simner does this in his Stay in Touch section on each show work page. Building your network / We’ve all been beat over the head about Facebook and Twitter, so let’s just say that your profile and show work pages can include links to your Twitter profile page and Facebook Pages (fan pages or your personal profile). Go forth and personalize / I should reiterate that the goal is to show the work in the best light possible whilst not burdening the page load time with tons of heavy images. There are many other customizations that members have made to their show work pages. Feel free to share links to your ideas and pages below. Also, if you’re interested in helping all RedBubble members sell their work, hop on over to the Sell Art and T-shirts group here. Regards, / Jason
July 17 Champion ”!http://images-3.redbubble….
July 17 Champion So what I think has happened here, is that this girl has nicked her dad’s credit card and bought all these lovely cards from RedBubble, and then they’ve arrived and before her dad had a chance to get angry he was so overcome with the excellence of the artwork that he has instead promoted his daughter to ‘Chief Family Greetings Card Buyer’ and given her her own credit card. Possibly. Or possibly I’m now going to have my red underwear stripped from me in a libel case. Either way, excellent display and support of fellow RedBubble artists Bernard, a voucher will soon be pinging into your inbox. I’ll be posting here every Friday, so keep an eye on me. Regards, Mr Baxter – Superintendent of Spotting Good Pictorial Efforts —-—-—-- Follow my every exciting move on Twitter. / And add me to your watchlist.
July 30 Champion ”!http://images-1.redbubble….
July 30 Champion Look what’s happening here, pesky chickens, guarding some high quality cards, of pesky chickens. What is he thinking? ‘Touch these hand crafted bits of art wonder and I’ll peck you until you say ‘Ow stop pecking me’ I expect. But I wouldn’t like to assume I knew what chickens thought, if indeed they actually think. Nice work Matt Mawson, a voucher will soon be landing into your inbox. I’ll be posting here every Friday, so keep an eye on me. Regards, Mr Baxter – Superintendent of Spotting Good Pictorial Efforts —-—-—-- Follow my every exciting move on Twitter. / And add me to your watchlist.
August 7th Champion ”!http://images-3.redbubb…
August 7th Champion Um, there’s, it’s, how can I, well, look, you see, errr, FOR CRYING OUT LOUD THEY’VE BUILT A ROBOT. I can’t add any words to this, it’s too good already. Excellent effort, clear win. I salute you RubyShoes, a voucher will soon be landing into your inbox. I’ll be posting here every Friday, so keep an eye on me. Regards, Mr Baxter – Superintendent of Spotting Good Pictorial Efforts —-—-—-- Follow my every exciting move on Twitter. / And add me to your watchlist. Honorable mention, cough cough, is LuckyVegetable, who can’t win because she works here, but she’s in my shirt, and I am chuffed, and I can mention it because my father was golf caddy for Abraham Lincoln’s cutlery polishing dog, so shush. /
Continuation of series using Mannequin Head, Red Glasses and Red Earring in Styll Lyfe composition… / Copyright
August 14th Champion ”!http://images-1.redbub…
August 14th Champion Any good quality Public Service Announcement is always going to get a look in here. LeighAth has done a fine job of showing exactly how to get dressed with Jumpy’s ‘You’re Doing It Wrong’ tee. This is the sort of information one needs to bookmark for future reference, I have, and I suggest you do the same. You like to do things right LeighAth, and I heartily concur, well done, a voucher will soon be landing into your inbox. I’ll be posting here every Friday, so keep an eye on me. Regards, Mr Baxter – Superintendent of Spotting Good Pictorial Efforts —-—-—-- Follow my every exciting move on Twitter. / And add me to your watchlist. As an aside, Buyers’ Booth photos are getting stronger all the time, you’re making it very difficult for me, if you keep this up I’ll have to try and nab something extra from petty cash when no one is looking.
Buyers Choice Calendar / You get to choose any images from my portfolio Just browse through my collection, pick 12 images plus one you like for the cover and bmail me the list and order in which you would like them to appear. ...and that’s all there is to it;) Note: The images that appear in this calendar are only a mock-up.
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