Some site designs are very cluttered— as though everything the site has to offer must be stuffed on the front page. I’m inclined toward a simple clean appearance that engages the viewer to look around. I also try to avoid presenting a ton of reading, preferring instead the more personable offering of a speech agent in an increasingly computerized and impersonal world. See my site for an example: www.robertlfox.com
This site design still presents a lot of material by employing background loaded images and roll-over hot buttons. In the center frame (gray area), images are swapped in and out as the roll-overs are crossed with the cursor. Only the changing field is redrawn and not the entire page— much faster.
All the text fields around the border are “hot”. The center frame gives a preview of what that next page will be about without going to it. Illuminated radio buttons along the side of the center frame change color providing feedback when rolled or clicked on as do color changes in the text.
In this way I have endeavored to present a vast amount of information and options without changing pages. The changing information is focused on without distraction in the center frame where the viewer’s eye naturally wants to fall. Sort of like an interactive television.