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Beta by WhyIsThisOpen

T-Shirts & Hoodies

Clothing Style:
Available to buy on…

“I’m so glad I’m a Beta.”

The American kitchen has at least two sets of dinnerware: the everyday set and the “company” set. This trend appears throughout our lives in our “nice” and our “normal” sets of common items. So why is it that we don’t recognize the value of normal people? We want to think everyone is special and everyone can be great at something but this leaves a lot of average people underappreciated.

This shirt celebrates the everyday person. Buy it for yourself and be proud of your role in this Brave New World. Buy it for a friend whose averageness you find comforting and appropriate. Don’t let the elitists get you down: you know that normal is important. After all, without the average, the superior could not exist.

Wear this shirt: among the middle class.

Don’t wear this shirt: if you want to look clever.

This shirt tells the world: I don’t work so hard.

We call this color: Mulberry? MULBERRY?

WhyIsThisOpen spent 20 years studying graphic design in a Tibetan monastery. What you see here are the products of his apprenticeship.

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