Upon election as an MP in 1916 Pemberton-Billing sold the company to his factory manager and long time associate Hubert Scott-Paine who renamed the company Supermarine Aviation Works Ltd. The company became famous for its successes in the Schneider Trophy for seaplanes, especially the three wins in a row of 1927, 1929 and 1931.
In 1928 Vickers-Armstrongs took over Supermarine as Supermarine Aviation Works (Vickers) Ltd and in 1938 all Vickers-Armstrongs aviation interests were reorganised to become Vickers-Armstrongs (Aircraft) Ltd, although Supermarine continued to design, build and trade under its own name. The phrase Vickers Supermarine was applied to the aircraft.
The first Supermarine landplane design to go into production was the famous and successful Spitfire. The earlier Hawker Hurricane and the Spitfire were the mainstay of RAF Fighter Command fighter aircraft which fought off the Luftwaffe bombing raids with fighter escorts during the Battle of Britain in the summer of 1940. While the Hurricane was available in larger numbers and consequently played a larger role, the new Spitfire caught the popular imagination and became the aircraft associated with the battle.
Other well-known planes from World War II were the Seafire (a naval version of the Spitfire). Supermarine also developed the Spiteful and Seafang, the successors of the Spitfire and Seafire, resp., and the Walrus flying boat.
After the end of World War Two, the Supermarine division built the Royal Navys first jet fighter, the Attacker. The last of the Supermarine aircraft was the Scimitar. In the shakeup of British aircraft manufacturing, Vickers-Armstrongs (Aircraft) became a part of the British Aircraft Corporation and the individual manufacturing heritage names were lost. Northshore Marine Motor Yachts builds a range of motorboats under the Supermarine name in Chichester, Portsmouth, England.