From Wikipedia:

The Skipping Girl Sign or Skipping Girl Vinegar Sign, originally known as Little Audrey, is possibly the first animated neon sign in Australia, located in Victoria Street in the inner Melbourne suburb of Abbotsford.

The sign is a painted metal structure depicting a little girl skipping rope. At night it is outlined in neon, and the rope lights up in four positions in sequence giving the appearance of skipping.

It was erected at the Nycander factory on 627 Victoria Street in 1936 to advertise their “Skipping Girl” brand of vinegar, and was immediately popular, and became a well loved landmark. The sign was removed in 1968 when the factory was demolished, and following a public outcry, a smaller version was built in 1970 and placed on the roof of the 1930s Crusader Plate factory nearby at 651 Victoria Street.

The 1970 version was listed by the National Trust (Victoria) in 2000, about the same time the sign ceased operating.

In May 2008, an appeal was launched for public donations to restore the sign by AGL, the National Trust (Victoria), the Heritage Council of Victoria, the Melbourne Restoration Fund, ‘Friends of Audrey’, the public and the Skipping Girl owners representative, Spring & Parks Pty Ltd.

Details:
Camera: Canon EOS 5D Mk II
Lens: Canon EF 70-200mm f/2.8L IS USM
Exposure: 3 exposures (-2,0,+2 EV)
Aperture: f/18
Focal Length: 190mm
ISO Speed: 100
Accessories: Manfrotto 190XB Tripod, Manfrotto 322RC2 Heavy Duty Grip Ball Head, Canon RC1 Wireless Remote
Date and Time: 16 January 2010 8.57pm

Post Processing:
Imported into Lightroom
Exported 3 exposures to Photomatix
Tonemap generated HDR using detail enhancer option
Opened HDR in CS3
Contrast adjustment
Unsharp mask filter
Imported into Lightroom
Cropped in Lightroom
Added keyword metadata
Exported as JPEG