A wee tribute to my favourite graphic designer Paul Rand.
His “abc” logo remains largely unchanged because it’s simply a classic. Had the privilege to work on the abc stationery package early in my career and the logo really got in my head. I hope it never leaves.
Special thanks to Paul-Rand.com for noticing this tribute and linking it to their site. I’m honoured.
A note about the gold colour: it reads a little orange on this site but is actually a pretty close match to the intended gold/yellow. (Thanks to my model Richard).