Paul Rand  by titus


Available to buy on…

A wee tribute to my favourite graphic designer Paul Rand.

His “abc” logo remains largely unchanged because it’s simply a classic. Had the privilege to work on the abc stationery package early in my career and the logo really got in my head. I hope it never leaves.

Special thanks to for noticing this tribute and linking it to their site. I’m honoured.

A note about the gold colour: it reads a little orange on this site but is actually a pretty close match to the intended gold/yellow. (Thanks to my model Richard).


logo, abc, modernism, graphic design, paul rand


  • AntonLee
    AntonLeeover 4 years ago

    I love the abc logo and I too hope it never goes away

  • I agree, this logo is a testimony to the brilliance of Paul Rand and I hope it lives on as long as possible.

    – titus

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