TUTORIAL - SETTING UP YOUR PORTFOLIO

HOW I SET UP MY PORTFOLIO – BACKGROUND
I was recently asked for help by a newcomer to Redbubble.

Here’s the first installment

BACKGROUND
I have to start by giving a vote of confidence. I joined Redbubble in October 2008 following unexpected enthusiasm for my artwork and the purchase of several paintings which I had tentatively displayed in a local Tourist “half way house” between the resort of Marmaris and Dalaman Airport. I am a self taught artist, enthusiastic photographer and a complete computer nerd with many mistakes under my belt. Since joining Redbubble (and thereafter Zazzle) I have experienced one of the greatest learning curves ever. I have made mistakes, and more mistakes. Thankfully my tenacity kicked in, this together with my ability to organise has led to my portfolio of today.

MY FIRST MISTAKE — OVER ENTHUSIASM
The first mistake I made was letting enthusiasm get the better of me. (I am still in the process of putting this right!)
When I found Redbubble I was so overjoyed with the site I uploaded, uploaded and uploaded.
I was getting hits but not sales, and then I realised that the people viewing my work were mainly Redbubbler’s themselves and that the work being viewed was that being featured. Great hits, wonderful comments, humorous banter but not outside guests and not sales ……..
I had uploaded so much I could not find my work, not exactly a surprise that other people couldn’t either. It was time to get organised.

My first suggestion would be to take advantage of the brilliant range of tutorials and journals on Redbubble: they are there to guide and support you on your learning curve. You will figure it out and it will all make sense, it just takes a little bit of time and effort. Being a newbie it’s the best time to start to get organised.

1.YOUR IDENTITY
You are away, 45th Ave. Art.
Great Logo. Use It.
Make sure that this is added to your tags, email signature – merchandise and market your image.

2.YOUR PROFILE
Your profile and portfolio must be eye-catching and easy to navigate. You have to encourage people to browse. Redbubble provides the canvas, you have to paint it in your style, make it yours.

HINTS AND TIPS: CARD, PRINT, TEE PREVIEWS
a) Open up two tabs or windows

b) In the first window open the ‘edit your profile page’ or the ‘edit your description’ box
- where you are editing your description, type an exclamation mark !

c) In the second tab or window open the public view of the image whose product you wish to display
(i)Click on the BUY/PREVIEW NOW button

(ii) There are a range of products here for you to choose from eg,
Cards and Postcards,
Matted Prints,
Laminated Prints,
Mounted Prints,
Canvas prints,
Framed prints and
Posters.
(iii) Click one of these options to view the product
(iv) Choose the image you would like to show (eg card), right click on it and from the menu that appears click ‘Properties’.

(v) Using the right button of your mouse scroll over the the address/URL (it should highlight) and select ‘copy’. You are copying this ….
http://ih2.redbubble.net/work.4996403.1.papergc...

d) Return to your first opened tab/window and paste the ‘image URL’ right beside the exclamation mark
ie !http://ih2.redbubble.net/work.4996403.1.papergc...

e) Add another exclamation mark after the URL, leaving no spaces
ie http://ih2.redbubble.net/work.4996403.1.papergc...!

NB. Redbubble display/front images have clear gifs, therefore it is not possible to copy the image itself. You must click on the preview/buy button to view the products, such as cards and prints

YOU NOW HAVE DISPLAYED YOUR PRODUCT

and you can do the happy dance :-)

HINTS AND TIPS: CLICKABLE LINKS
Follow steps a-e (as above)
f) Add a colon right next to the exclamation mark
ie http://ih2.redbubble.net/work.4996403.1.papergc...

g) Click on the second tab/window return to the public view of your image (use the back arrow in the left corner of the screen)

h) Click in the URL website address box at the top of your computer screen to highlight it and right click. Copy the address. It should look something like …
http://www.redbubble.com/people/taiche/art/4996...

i) Return to your first open tab/window and paste the copied url address beside the colon
http://ih2.redbubble.net/work.4996403.1.papergc...

This method works exactly the same for T-Shirts

YOU NOW HAVE A CLICKABLE LINK

Now you’re kicking!

HINTS AND TIPS: TEXT LINK
Click here to see my “Profile”: http://www.redbubble.com/people/taiche
“Profile”:http://www.redbubble.com/people/taiche

a)Open up two tabs/windows. In the first tab/window Open the ‘edit your profile page’ or the ‘edit your description’ box.

b)Type one set of inverted commas. Type your text, eg, “link to my website” , or “click here”. Type another set of inverted commas at the end of your text. Type a colon :

“Female Contemporary Art”:

c)Click on the second tab/window and go to the website/page that you want your text linked to.
Right click in the URL box at the top of the screen and highlight the url/website address or page on Redbubble that you want to link your text to.

http://www.redbubble.com/people/taiche

d) Paste the address right beside the colon. There should be no spaces
“Female Contemporary Art”: http://www.redbubble.com/people/taiche

e) Click the Save button to Save your changes
Female Contemporary Art

NB – always check the link has worked and is clickable, if it isn’t make sure that
you haven’t left any spaces, etc

Now you are really in the swing of things :-)

HINTS AND TIPS:CLICKABLE THUMBNAILS
a) Open up two tabs or windows

b) In the first window open the ‘edit your profile page’ or the ‘edit your description’ box
- where you are editing your description, type an exclamation mark !

c) In the second tab or window open your “My Bubble” and select the thumbnail image whose product you wish to display.

Right click on the small thumbnail and click ‘properties’ Copy the address/URL which should look something like
http://ih3.redbubble.net/work.4996403.1.flat,60...

d) Click on first tab and paste the copy right beside the exclamation mark. Insert an exclamation mark and colon directly after the URL.
http://ih3.redbubble.net/work.4996403.1.flat,60...

e) Click on your second tab/window. To the right of the thumbnail whose URL you have just copied and pasted you have options of edit and show public view. Click on “show public view” and this will open the webpage associated with that thumbnail. Go to the URL/website address of your image (top of the page) and click in the URL box to highlight URL address. Left click and copy. It should read something like -
http://www.redbubble.com/people/taiche/art/4996...

f) Open your first window/tab and paste the URL next to the colon leaving no spaces.
: http://www.redbubble.com/people/taiche/art/4996...

Save.
g) Check your link has worked. Go the to the public view, and test.

NB. – If you are adding a group of thumbnails repeat the process but leave one space between each thumbnail

YOU NOW HAVE A CLICKABLE THUMBNAIL


HINTS AND TIPS:CLICKABLE BANNERS
MY SECOND MISTAKE – LACK OF COMMON SENSE
If you are using the banner you MUST keep the “hidden from Public View”.image on Redbubble. If you remove the “hidden from Public View” image from Redbubble you will lose the image link on your profile/description.*

METHOD 1

I have added banners/images to my Profile Page and descriptions.
If you have software like Photoshop or Microsoft Office and are familiar with the program it should be fairly easy.
I create a banner using Microsoft Office, save the image as jpeg, and then crop the image to size using photo-editing software (Fastone is a free program, should you not have such software) to create a banner.
I save my file to disc.
I upload my image to my Redbubble portfolio but hide it from Public View.

a) Open up two tabs or windows

b) In the first window open the ‘edit your profile page’ or the ‘edit your description’ box
- where you are editing your description, type an exclamation mark !

c) In the second tab or window open your “My Bubble” and select the banner you wish to display. You will need to click edit and thereafter right click on the image, highlight the address/URL and click ‘copy’. It might look something like this
http://ih0.redbubble.net/work.3638484.2.flat,55...

d) Click on first tab and paste the copy right beside the exclamation mark.
!http://ih0.redbubble.net/work.3638484.2.flat,55...

Insert an exclamation mark and colon directly after the URL.

http://ih0.redbubble.net/work.3638484.2.flat,55...

e) Click on your second tab/window. Open the webpage that you want your banner to link to. Go to the URL/website address of your image (top of the page) and click in the URL box to highlight URL address. Left click and copy.

f) Open your first window/tab and paste the URL next to the colon leaving no spaces.
Save.

g) Check your link has worked. Go the to the public view, and test.

N:B. – If you are adding a group of banners repeat the process but leave one space between each.

■"URLs":http://support.redbubble.com/faqs/advanced/know... on product images have been changed Dec 09. This is a deliberate change. The new URLs work the same as the older ones. Images you have put in your descriptions, journals etc. with the older URLs will continue to work normally.

STOP PRESS 20.4.10. ANOTHER MISTAKE TO BE AWARE OF AND LEARN FROM ……
If you upload your banners to Redbubble (and hide from Public View) and Redbubble change the URL of the product over time your images will disappear from you profile and description pages and you will be left with a boxed left cross (in Internet Explorer) or gaps (in Mozilla). Whilst public products are protected the images that are not posted for sale are not.
I have attempted to update my banners with the new size formula (see later text) but this does not seem to work as the banners I created were rectangular and not square and as such so not fit the new size specifiers. :-( Back to the drawing board for me ….

METHOD 2 …as Karin Taylor in her TUTORIAL of how to enhance your profile

You can choose to save your file to Photobucket (or other free online storage account) so that you can create banners and save them in another place.
Photobucket is very easy to use, simple and self explanatory. Once you have opened your account you can upload your images from your saved files. Once saved, you can click on the Direct Link button beneath your thumbnail, to automatically copy the image location address.
To make your banners appear in the ‘Edit your Profile’ area, or in your Description Boxes, you only need to do the following:
a) Open up two tabs or windows

b) In the first window open the ‘edit your profile page’ or the ‘edit your description’ box
- where you are editing your description, type an exclamation mark !

c) In the second tab or window open your “Photobucket” and select the image whose product you wish to display. Go to the URL/website address of your image (top of the page) and click in the URL box to highlight URL address. Left click and copy.

d) Click on first tab and paste the Photobucket URL right beside the exclamation mark. Insert an exclamation mark and colon directly after the URL.

e) Click on your second tab/window. Open the window/webpage that you want your image to link to. Go to the URL/website address of your image (top of the page) and click in the URL box to highlight URL address. Left click and copy.

f) Open your first window/tab and paste the URL next to the colon leaving no spaces. Save.

g) Check your link has worked. Go the to the public view, and test.

NB. – If you are adding a group of thumbnails repeat the process but leave one space between each thumbnail

If you are using the banner you MUST keep the “hidden from Public View”.image on Photobucket. If you remove the “hidden from Public View” image from Photobucket you will lose the image link on your profile/description.*

YOU NOW HAVE A CLICKABLE BANNER


HINTS AND TIPS:TAGS
MY THIRD MISTAKE
Think about your tags. When I opened my account at Redbubble I had no web nonse (and still have very little) and did not understand tags, why they were there or what they did. Needlesss to say my lack of knowledge has cost – I am still putting things in
order ….

Being specific is very important……
I review and revise tags constantly. I am on a learning curve.

Tags help people find your work both inside and outside of Redbubble. They are how people search for what they want to view or buy

Tags are chosen informally and personally by the item’s creator and enables people to locate you as they are browsing or searching. Tags classify, mark ownership and indicate the identity of your product. You should only use tags that are obvious keywords that would connect a searcher with your work. Search engines will love you and you will generate more hits.

Tagging is important to get noticed. So here are a few ways to tag your work:

1.Put in comma’s

2.Add your name – taiche, female contemporary art, etc etc

3.The type of the image – photograph, tee, painting, digital art

4.The style of image
- photographic style (macro or panorama)
- tee ( humour, love, cute)
- painting medium (acrylic, oil, pastel) and/or (cubism, realism, abstract)

5. Location – country, the town, the place

6. Description
– the noun (car, flower, teapot)
– the colour
– the texture

This journal from Selling by Jason puts this into context ….
In the journal post titled Relationships Sell Art

I reasoned that each artist is their best salesperson; that establishing a relationship with shoppers and buyers through context – a story about the artwork – can aid sales. Most buyers want details that can be shared when they’re asked about the print, t-shirt, calendar, etc. that they’ve proudly displayed in their home or office, on their body, etc.
Now let’s step back and look at the factors that the typical consumer considers when buying art – aside from the ever-important context noted above. In a survey of 2,000-plus art buyers ages of 18 to 65 (qualified based on their previous purchase of art), the factors that influenced their purchase of “things to hang and display on walls” included:
60% just liked it
43% said that it matched the style or design of their home
39% said that color was a factor
30% said favorite theme/subject
29% said it fit their collection
25% said size influence them
19% were simply filling a space
13% said investment was a factor
9% purchased on impulse
8% factored a designer/decorator recommendation
How can you use this information on your RedBubble pages in order to sell your work?
Although we artists can’t control subconscious attraction or a designer/decorator recommendation (unless we know the designer), we can tag our work with 5-7 very targeted terms that will drive visibility via RedBubble search and organic (non-paid) search results. Style, color, theme, and subject keywords are all in our control. In combination with context, smart tagging can help drive and make the sale.
What won’t work?
Tag cramming or spamming won’t do anything for your sales. It’s the equivalent of marketing a horse when you’re trying to sell a cow. Deception will drive viewers, but not sales.
It’s important to note that the above information applies to shoppers and buyers that don’t know you personally. As we’ve discussed before, the easiest sales come from your personal network of family, friends, existing clients, and their extended network of contacts.


HINTS AND TIPS:CREATING SETS
MY THIRD MISTAKE ….IS HAUNTING ME
Think about your tags.
When I opened my account at Redbubble I had no web nonse (and still have very little) and did not understand tags, why they were there or what they did. Needlesss to say my lack of knowledge has cost – I am still putting things in
order.

One of my next objectives is to create sets of my work. I have done this to some extent by dividing my portfolio into managable chunks, and subdivided those chunks when they have become too large.

When I first joined redbubble I uploaded a vast amount of photography and artwork….(remember my over-enthusiasm?). The volume became unmanageable and I needed to divide the the sections for my own sanity and for ease of the viewer …

Initially these became broad categories,




Photograpy for example became sub-divided into -

and flower photography has been grouped by species

and shows

2009 COLLECTION

2010 COLLECTION

What I have not yet achieved is to tag all similar works with a keyword (African_Daisy)and I need to revisit and revisemaking sure the tags are relevant.

Using edit I intend to add an appropriate word to each of my works within a set to categorize them. Hopefully, this will make groups and enable customers to find works relating to their specific search.

At the moment you can follow this example and see where I have gone wrong …and what I need to put right

In this way people searching for African Daisy photography willl be taken to a personalised webpage of my African Daisy artwork rather than an overview of everything Redbubble has to offer:

Check out all of my photographs of African Daisy daisy

http://www.redbubble.com/people/taiche/art/ever... daisy

The key points being

http://www.redbubble.com/people/YOUR NAME/everything/tags/YOUR TAG

You add whatever tag word you like at the end after the equal sign and ensure that you add the tag word to every portfolio image in that tag section.

You can also see how the idea works with regard to my Tees for “Earth Day”

See my whole range of Earth Day Tees

…I am still working on it. All the ideas, but too many hobbies and too little time.

It’s also possible to link directly to the categories of your bubble site, if you so wish. Open up one of the categories in your bubble site, and grab the URL from there, and use that instead of the normal art link…

For example, my 2008 Acrylic Art is in my bubble site url is http://taiche.redbubble.com/sets/32498/works

and the link would look like this “2008 Portfolio” images
“2008 Portfolio”: http://taiche.redbubble.com/sets/32498/works

2008 Portfolio

What I have learned is that your Bubble is an ongoing project. I used to belive that ther would be a completion date …there isn’t. It’s about acquiring new knowledge and skills and putting them into practice. I now appreciate that my bubble will be under constant revision and review ……..

FOURTH MISTAKE – WAITING FOR IT TO HAPPEN (SALES)

Redbubble provides the site for you and thousands of others to display their wares. You have to be proactive to encourage sales and drive people to YOUR site. It will not just happen – you have to be an artist, web-designer and merchandiser if you want to sell your art …unless of course you are incredibly rich and can afford to pay someone to do this for you. I am not and I took advice from others.

There are dozens if not hundreds of Journals on Redbubble with regard to this

Sixteen Ways to Increase Your Sales

One of my favourites is by Byron

You can also check out the Tutorials Library

You know it makes sense …

VARYING THE SIZE OF AN IMAGE:

1. Right-Click on the Thumbnail of the image and you will get a drop-down menu, choose PROPERTIES.

2. The “Properties Dialogue Box” will appear, now use your mouse to select and highlight the html (Address / URL) of the image…… the bit that ends with .JPG

3. Right-Click and select COPY from the drop-down menu.

4. Go to the forum, bubbblemail, prfofile page or description whereyou want to post the image.

5. Right-Click and PASTE from the drop-down menu.

IMAGE SIZES:

The new URL format for images stored on the RedBubble Servers contains a Size Specifier, the specifier has been highlighted in bold in the following example:

http://ih1.redbubble.net/work.5030832.1.flat,45×45,075,f.female-contemporary-art.jpg: http://taiche.redbubble.com

45×45
: http://taiche.redbubble.com

60×60
: http://taiche.redbubble.com

100×100

135×135

215×200

300×300

450×300

550×550

800×800

To change the displayed size of the image, replace the existing Size Specifier with any of the following size specifiers:

■45×45
■60×60
■100×100
■135×135
■215×200
■300×300
■450×300
■550×550
■800×800

Journal Comments

  • Heather Friedman
  • taiche
  • YellowGecko
  • taiche
  • phil decocco
  • taiche
  • Littlehalfwings
  • taiche
  • JanT
  • taiche
  • vigor
  • taiche
  • Kerensa Davies
  • taiche
  • Helen Akerstrom Photography
  • taiche
  • Hertsman
  • taiche
  • Kerensa Davies
  • taiche