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The United Colors of Newcastle

Greeting Cards

Get this by Dec 24
David Haworth

Sylvania, Australia

  • Product
  • Product
  • Available
  • Artist
  • Artwork Comments 10

Sizing Information

Small Greeting Card Large Greeting Card Postcard
4" x 6" 5" x 7.5" 4" x 6"


  • 300gsm card with a satin finish
  • Supplied with kraft envelopes
  • Discount of 20% on every order of 8+ cards


Wall Art

Home Decor



Artist's Description

One of the most popular and successful advertising campaigns was "The United Colors of Benetton.

The advertising philosophy of United Colors of Benetton is based on Luciano Benetton’s belief that ‘communication should not be commissioned from outside the company, but conceived from within its heart.’

From that assumption stems the advertising strategy of a brand that has aimed, for over 20 years, to create “value” by capitalizing on an image.

A company that emphasizes value and chooses to create value is no longer communicating with the consumer but with the individual.
“All the colors of the world” was one of the first slogans to appear in Benetton ads, and was later altered to “United Colors of Benetton.” The concept of united colors was such a strong one that for the first time in its history, the company adopted the slogan as its actual logo.

This is the Newcastle Sea Baths, Australia, at dawn

Artwork Comments

  • Ranald
  • David Haworth
  • DavidIori
  • David Haworth
  • Malcolm Katon
  • David Haworth
  • traveller
  • Caroline  Lloyd
  • RichardIsik
  • Stefan Trenker
desktop tablet-landscape content-width tablet-portrait workstream-4-across phone-landscape phone-portrait
desktop tablet-landscape content-width tablet-portrait workstream-4-across phone-landscape phone-portrait

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