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The United Colors of Newcastle by David Haworth

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One of the most popular and successful advertising campaigns was "The United Colors of Benetton.

The advertising philosophy of United Colors of Benetton is based on Luciano Benetton’s belief that ‘communication should not be commissioned from outside the company, but conceived from within its heart.’

From that assumption stems the advertising strategy of a brand that has aimed, for over 20 years, to create “value” by capitalizing on an image.

A company that emphasizes value and chooses to create value is no longer communicating with the consumer but with the individual.
“All the colors of the world” was one of the first slogans to appear in Benetton ads, and was later altered to “United Colors of Benetton.” The concept of united colors was such a strong one that for the first time in its history, the company adopted the slogan as its actual logo.

This is the Newcastle Sea Baths, Australia, at dawn

Rather take photos and do most other things. I travel Australia for work and get more opportunities than most Sydney siders to see beautiful parts of Australia

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  • Ranald
    Ranaldover 5 years ago

    a wonderful shot David.

  • Thanks Mate !

    – David Haworth

  • DavidIori
    DavidIoriover 5 years ago

    Lovely capture David

  • Thanks Mate !

    – David Haworth

  • Malcolm Katon
    Malcolm Katonover 5 years ago

    Nice work David. You brought out more colours than I did.

  • Thanks Mate !

    – David Haworth

  • traveller
    travellerover 5 years ago

    Great colours, great story.

  • Caroline  Lloyd
    Caroline Lloydover 5 years ago


  • RichardIsik
    RichardIsikover 5 years ago

    Nice composition and colours, David.

  • Stefan Trenker
    Stefan Trenkerover 5 years ago

    the sky and horizon look great, nice color gradient

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