Stephen Mitchell

Originally to be posted as a comment at Jo O’Briens article entitled Selling Greeting Cards Through Stores (22 July 2007), but it grew too big!

Jo said:
Too many people give their cards different prices when in the eye of the customer they all look pretty much the same

I totally agree.
Be consistent. Stick to it. If the work is quality, you can increase the price on your cards, either individually or as a pack. But never drop the retail value. That’s like dropping your standards.

Jo said:
Recently I bought a bunch of RedBubble cards and gave them all to friends. The response was amazing. They all got online to find more! Next step for me is to buy a bunch of my own cards and find excuses to give them to people.

I did this with my recent purchases .
I only bought 30 of my cards. Gave 4 to close friends as gifts. Then my friends bought my stock within a few minutes. Thankfully I had enough remaining for family! I plan to purchase about 100 more … just before Christmas! Wherever I meet friends and family .. I promote my work. You are correct … with an ABN, a stamped receipt book, a stack of business cards … we become business people.

Jo also has a great idea to pack each card in plastic for retail presentation, plus a great way to convince retailers to take some stock for their shop! I’m working on an idea for putting framed works in local eateries/cafés, so Jo OBrien has provided very good reading !