Chocolate LOVE

Chocolate LOVE

Before…....
Photo taken with mini M&Ms. I ate them after the photo was taken, lol.
History of Mars (below)

From the Smithsonian National Museum of American History.
Mars, Inc. is a global enterprise best known for its confectionery brands like SNICKERS®, M&M’s®, MILKY WAY® and MALTESERS®. Other well known brands include WHISKAS®, Pedigree and UNCLE BEN’S®. Although many of Mars’ products are primarily sold in the UK, the company has its roots in the United States.

Frank C. Mars was born in Minnesota in 1884. After suffering from polio as an infant, Frank was unable to walk. Frank’s mother enjoyed making candy and kept him entertained by allowing him to hand-dip chocolates. At age 19 Frank started a candy business and married Ethel G. Kissack. Soon the couple had a son, Forrest Edward Mars. Unfortunately both the business and the marriage would ultimately fail.

In 1910 Frank remarried to Ethel V. Healy. The next year the Mars family began to make butter cream candy from their home and would soon rent their first candy factory. The Mars Candy Factory, Inc. employed 125 workers in Tacoma, Washington and sold candy to 5 and 10 cent stores along the Pacific coast. Since there was no refrigeration, candy has to be made and delivered in the same day.

The company moved to a larger factory in Minneapolis, named the “Nougat House,” in 1920. Soon after the move, Mars Candy changed its name to MAR-O-BAR. The actual MAR-O-BAR, the company’s latest creation, proved to be too fragile to withstand transportation. This failure led to the great success of the first MILKY WAY® candy bar in 1923. With the help of the new chocolate malted milk bar, annual sales increased from less than $100,000 to $793,000. The company hired a full-time sales staff.

Dropping the name MAR-O-BAR to Mars, Inc., moved a second time to Chicago. Chicago’s railway system allowed candy, including the new SNICKERS® bar, to be distributed to locations across the country. Frank’s son, Forrest, the black sheep of the family, had joined the family business. In the 1930s, Frank gave Forrest the formula for MILKY WAY® and $50,000 to start his own candy business as issues between the two could not be reconciled. Forrest started the first international branch of Mars, called Mars Limited, in Slough, UK. With so little money he bought used equipment, acquired a small factory and was assisted by four employees. The MILKY WAY® recipe was adapted to suit European taste and the first MARS® Bar was born. When Frank Mars died in 1934, his son merged the American and UK Mars companies together to form an international enterprise.

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