German Toast
Featured on a card… in a toaster… in the buyers booth
This toaster object is now the winner of the Biblio Art competition run in Port Fairy Australia by Blarney Books and Art
read more here
Artwork Description
The interior mechanism of a vintage toaster has had a short, fake electrical cord attached complete with plug. Tied to the end of the cord near the plug are two folded paper pieces (a paper plane and a game of chance) made from pages of the German Dictionary. The Dictionary itself has been split in two and each half bound with nylon filament to keep the pages and covers together (creating two discrete blocks or pieces of “toast”). These have been inserted in the toast slots. Also in one of the toast slots is a booklet made from five original pages torn from the Dictionary which have German words written on them in pen and ink. The cover of this booklet is made from a scan of the real cover. This booklet has been duplicated in the form of a miniature zine which hangs from the exterior of the toaster as a swing tag. The zine represents a puzzle game in which all information is present to translate the German pen and ink writing (with some effort from the observer).
Artist’s Statement
A foreign language may be remote and weird to us while being normal and everyday in its native setting. We can laugh about, and talk in, silly accents, use “pretend” foreign language or be tortured by strict procedures in old school teaching fashion. The toaster transcends cultural differences and lives in every kitchen, yet retains a sweet attraction…a toy toaster is an appealing thing and retro toasters become objects of desire. Of course, the search for the perfect toaster-of-long-life is never ending…. In combining the everyday retro kitchen object (albeit in an unusual presentation) with foreign language the stage is set for investigation by the curious and playful. Combining graphic techniques old and new (pen and ink writing and scans of a 3 dimensional book) the object arrangement is completed – the addition of the resulting puzzle zine as a swing tag adds to the consumable image of the everyday kitchen appliance and allows the observer to participate in a timely word finding game.
German Toast belongs to the following groups:
Melbourne & Victoria, Recycled and Steam Punk Available for sale asGreeting Cards, Framed Prints and Posters

jemimalovesbigted
Love it!
Soxy Fleming replied
never throw out a dead toaster….
Paul Rees-Jones
Absolutely freaking brilliant!
: { )}
Soxy Fleming replied
what a compliment! hope the judges think so too…thank you!
MrsScoops
OOh, I like this. some thought actually happened!! I like!!! :) xx
Soxy Fleming replied
makes me wonder a bit about my thoughts though…..: )
thank you!
Zolton
This is so cool! Thanks for giving your explanation.
Soxy Fleming replied
it has been a fantastic fun wacky time doing all of these pieces for the competition. This one seems to be the most popular but the garden of folly really is the most involved and amusing…it’s just that you have to see it in person….and read the quotes. I’m not giving them all away here (and they are really hilarious!)
donnamalone
so great! am coming back to look and read in more detail. Good Luck!
Soxy Fleming replied
thanks Donna, glad you like it.
ys-eye
Fantastic! Love this piece, and the photo of it is phenomenal as well, really shows it off well!
Soxy Fleming replied
the photo is ok….I had trouble with the lighting…this one is probably the most likely to win, even though the garden is more special to me. the toaster is an appealing device and not many people toast their german dictionaries!
Jon Burke
This is more like Dieselpunk than Steampunk, but I thought it was so creative and well thought out that it deserved an honorary position in the Steampunk group. Thanks for your contribution!
Soxy Fleming replied
guess it does require electricity…sort of…. thank you!
mmargot
Magnificently Soxy!
Soxy Fleming replied
my dearest mm you would indeed love all of these silly creations
R Nixon
That’s quite good. It’s commercial, and that’s not a put-down. I think this likely to sell as stock and would suggest you putting it out there as such.
Soxy Fleming replied
thanks…it will be for sale during the exhibition….I’ve been joking with an rb friend about offering it to the Pompidou Centre in Paris…but I’m really just hoping it will win me the $1000 (and maybe get a picture in a local paper)
Soxy Fleming replied
do you think I should make this available as art here? I wasn’t super happy with the DOF in this shot, I have others from different angles….I can sort of see it might be appealing a s a card…what do you think?
R Nixon
I’d be happy to talk about the depth-of-field issue, making it available as art and etc., but I’m not sure what the depth-of-field problem is to you. What are your concerns as to this?
As to making it available as art-for-sale, I think you should. Art is a slippery concept; yet, you should be able to make a living at doing what inspires you. Best to make it without compromise, but life ain’t like that. It’s just my opinion, but I think it’s the intersection of commerce and art that makes things interesting and actually makes a statement that people might notice. If you produce in a vacuum and no-one sees it what are you really doing?
Soxy Fleming replied
Producing in a vacuum and not being seen doesn’t really worry me, the producing is the important thing to me. It’s like therapy and my expression….I like to share it with others but that isn’t essential.
That said, I am actually getting stuff out there now, in my own way and time.
DOF …..I guess I just don’t like the lever and bits on the other end being out of focus….I was a bit impatient taking the shots (which I had to send off to have the object accepted into the competition. It was natural light and variable as the clouds moved across, I didn’t use a tripod and I should have (just being a bit picky I guess). The toaster is 350km away now so I can’t re-shoot just now.
what I am asking is, apart from selling the actual object, you think a photo is interesting as art too?
I’ll try making it for sale and see what I think and I’ll look through the other shots and see if there is one I’m happier with.
thanks for your considered comments
R Nixon
Hhmm. “Art” and the object . . . I don’t know. I dig up junk and put it together as shadow boxes and use it around my house; sometimes I photograph it. I think “art” ain’t simple. It’s communication, whether it’s selling something, or selling an idea. I think it an obsession on the part of the creator, and probably not the most healthy thing one could do.
The act of putting objects together, and making a record of them, is in-and-of-itself, the making of art. You are trying to say something. That IS art.
I think. And could be wrong.
Soxy Fleming replied
no….you are right!
I also don’t think it is unhealthy….obsession? yes but that helps drive the creation, I do wonder sometimes how healthy obsession is, but only if it doesn’t naturally burn itself out after a while (that is, I suppose, the degree of obsession)
R Nixon
Well . . . I’m 52, and have run from art most of my life. I never wanted to be VanGogh, but it seems to be something innate. Obsession is what drives art, and, to me, it’s horrible that the drive creates things for the rich to dally with. It may be the interstices that make it worthwhile; I think the digital age may be a good thing as it gets people out there and communicating.
I mean . . . there are worse things than understanding other’s drives, right?
Soxy Fleming replied
I don’t think all art is driven by obsession, and I don’t know that the creations are just things for the rich to dally with (maybe in the past they have been mostly) and yes the digital age is a great thing in a whole lot of ways…and I guess we might try to understand the drives of others (in the context of art….or maybe art gives us a way of seeing them perhaps)....and I’m not quite sure where this conversation has gone now!
R Nixon
Oh . . . depth of field. When you get close to things, depth of field is always narrow. (An obtuse observation: kind of like life?) Part of the charm of macro imagery is that the focus is narrow; paying attention to that which is important? There are always a multitude of things trying to grab your attention. Being focused on what’s really important is a good thing, whether behind a lens or in front of a person.
Soxy Fleming replied
I like that, I’m sure I’ve said sometimes you can only see things clearly from a distance
R Nixon
No, all art is not obsession. I do think the best work is driven by obsession, and I do think it a desire to say something. I apologize if the conversation has gone off track. I have a tendency to want to understand the world around me, and am not actually considered a pleasant conversationalist by most.
Ask my girlfriend; she thinks me infuriating.
Soxy Fleming replied
I actually like conversations going off track. I’m rarely actually trying to say something in my creations but sometimes something obvious shows up. I wonder at the world but can just leave most of it be. I really only want to understand something about people near me and often that is pretty difficult, they probably think I’m infuriating as well
R Nixon
Last comment, then sleep. You don’t actually have to be trying to “say something”, per se. Creating something and putting it into the public realm is saying something. You are talking in one or more of the senses and trying to get a piece of your understanding across to another person. The world is made a better place when you understand others; you can’t think a nigger needs guidance and has to be put into his place when you see through his eyes. (Or her eyes.)
You always put yourself into your creations. It’s intrinsic.
I do need sleep. But it’s always interesting to talk to someone who doesn’t want to hit me for challenging their beliefs.
Soxy Fleming replied
goodnight!
Fiona Christensen
oh brilliant! wow, this is a brilliantly superb concept and awesomely done installation! love this, so true…
Soxy Fleming replied
thank you Fiona, thank you very much
R Nixon
I’ll make another comment, and should learn to shut up, but I meant “unhealthy” in a probably somewhat unconventional way. When you become obsessional, you are capable of things that astonish most mortals. (I’ll throw out DaVinci, Hawking, Einstein, Bosch, M.C. Escher and Michelangelo as examples.) However, you often give up the things that make life worth living and talking about.
I often think them so exceptional because they didn’t really participate in everyday human life. They had the distance to see clearly, but it certainly didn’t make them happy.
I’d like to hope there’s a middle ground.
Steven Sandner
Excellent work!
Soxy Fleming replied
silly hey! thanks for visiting!
tulay cakir
super !!
Soxy Fleming replied
thank you!!
Andy Mercer
First tuna tins.. now toasters.. I’m sensing a developing theme here. If you need any fried egg and pasta I’m you man !
Soxy Fleming replied
I think there is material to work with in toasters….in fact give me a minute or two and I’ll whip up a new piece of toaster art…..
James Birkbeck
i… am…. speechless….
Soxy Fleming replied
that’s the way….
Jeff Burns
great work
Soxy Fleming replied
thanks for dropping in!
ys-eye
YAY! Congrats on your well deserved win! :D
Soxy Fleming replied
thank you….I am yet to go and meet the judges and collect my prize. another adventure to have when I get back home and have been there for at least a few days!
izzybeth
love this
Soxy Fleming replied
thank you…it is rather lovable
izzybeth
Yip I just want to walk around it. but then I might have to touch it. and then, opps I might break it. Or get shocked.
Really, I like this. a lot
Soxy Fleming replied
touching is ok, it doesn’t bite, it’s a friendly little fellow. I was hoping it might go to a national gallery somewhere….but i think the purchasers will have it on display in their bookshop if you are ever visiting!
Siret Roots
Stunning piece! I see Art at its best :D
Soxy Fleming replied
thank you! what a lovely thing to say! It’s a funny happy little toaster (and it may have changed my life!)
Rhana Griffin
Beautifully and interestingly put together Soxy, love it!
Soxy Fleming replied
thank you Rhana…I’m going off to visit it in its new home next week. I’ll send it your love!
Andrew Ness
Excellent shot.
Soxy Fleming replied
thank you…they are hard to catch in the wild these ones ; )
Antanas
lovely work…
Soxy Fleming replied
thanks…cup of tea with yours? ; )
Scott d'Almeida
excellent work
Soxy Fleming replied
thank you…she must be the most loved toaster in the southern hemisphere
sunsette15
very unique composition here and it works in a rustic way…lovely
Soxy Fleming replied
thank you
SNik
awesome!
Soxy Fleming replied
yes she probably is! thank you
mmargot
The more I see this, the more I want to get a ticket to Melbourne and bow!
Soxy Fleming replied
you need a ticket to Port Fairy actually…
sunsette15
Your welcome…..I see a tix to Port Fairy, I used to live there!
Soxy Fleming replied
yes it is a nice place for the toaster to call home!
sunsette15
Indeed…..It’s a lovely country home feeling there
Soxy Fleming replied
and the sea!
sunsette15
Ah yes…the Sea and the scenery
Soxy Fleming replied
and of course the toasters
sunsette15
well toasters u can live without hehe, but they make a gr8 pic