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Texas Capital Bank – Success is All About People Imax Script

Texas Capital Bank – Success is All About People
Imax Script

1. MUSIC
Big, bold, western

2. GRAPHIC
Texas Capital Bank
Best Business Bank in Texas!

3. MUSIC
Continues

4. VIDEO
Beauty shots of Texas cities – DFW, Austin, San Antonio, Houston

5. NARRATOR (7:26 sec.)
Journalist… John Gunther once said…
If a man’s from Texas, he’ll tell you. If he’s not, why embarrass him by asking?

6. VIDEO
Beauty shots of Texas

7. NARRATOR (8:14 sec.)
Texans stand out from the rest. Maybe it’s because there’s a certain pride about where we live, the friends we make, and the work we do.

8. VIDEO
People – Cowboys, families, friends, and business people

9. NARRATOR (7:28 sec.)
Most of all it’s the people that make a difference. Texans are known for being loyal, hospitable, and down right friendly.

(3:19 sec.) Texans enjoy life because we expect so much out of it.

10. VIDEO
People and beauty shots at TCB

11. NARRATOR (5:06 sec.)
The same is true of banking… where people… not brick and mortar… make the difference.

12. VIDEO
Jody Grant

13. INTERVIEW
2.08.29 Success is all about people, and having the right people makes the difference from being very successful or moderately successful.

14. VIDEO
Lynette Rogers

15. INTERVIEW
04.04.55 I would say we hire the brightest, the best, people with a great deal of integrity, exp, a commitment to our culture and success. A willingness to perform to the highest level. People that have excellent reputations and relationships in the industry within their line of bus. And people who are committed to the growth and future of our company.

16. VIDEO
Jon Clarkson

17. INTERVIEW
03.52.15 They are going to get a level of service that they have not seen, clearly, at the larger banks or money center banks or peer banks. You’re going to be handled by a 55-60 year old, 30 year exp banker, not passed off to a 24 year old just out of college. We’re not about volume, but quality of service. The clients appreciate that and we hear that every day.

18. VIDEO
Strodel & Folz

19. INTERVIEW
04.23.45 Folz The other thing is, it really comes down to people. We’ve got experienced people who have been very successful with other banks. They’re creative, they understand the customers. So it’s really having the right people who understand the client.

04.25.40 Strodel By far the best collection of experienced bankers in this local mkt.
04.25.50 Folz I echo that. We have an incredible group of proactive, creative, experienced, thoughtful bankers. It’s an exciting place to come and work every day.

20. VIDEO
Kerry Hall

21. INTERVIEW
01.29.40 We understand everything that a company needs to handle their financial needs. And they really appreciate that we’ll go the extra mile, even if it doesn’t mean business for us.

22. VIDEO
Strodel

23. INTERVIEW
04.20.09 Strodel You can differentiate based on your relationship with these clients. It’s hard to differentiate on the transaction, but you can on how you communicate with them and how much value added.

04.22.00 Strodel It’s really based on the profile, not the product. We’re really not trying to sell product, we’re trying to sell a different banking relationship that these folks will recognize and benefit from.

24. VIDEO
San Antonio President

25. INTERVIEW
16.35 We all have the same products and same services and when it comes down to banking and competition is the way you match or beat competition is with people. It’s real important to me, if you have the right people and the right mix, you can compete in any mkt, and that’s what separates us from any of the other banks is people and the knowledge those people have and their ability to deliver a product and a service, as well as make a decision.
17.05 We really think it’s important to attract & retain high caliber person, bankers, who really knows this market. That’s how, what separates competition from those who do well from the others, it really comes down to the people side of it.

26. VIDEO
David Cargill

27. INTERVIEW
03.20.25 Cargill
…it’s the people. A lot of these bus have 3-4 banks bidding on their loan. We try to be creative in our structure, thinking of things others haven’t. Try to be consultants to a company and not just lenders. I think it’s the people to start with.
03.20.50 The speed of response, the structure, the ability to be flexible are think are 2 of the main things.

28. VIDEO
Folz

29. INTERVIEW
04.23.25 Folz – We are so used to working with people with an avg of 20 of experience. But if you go to our competitors in town, even other places in the country, 20 years is a benchmark for only the senior people of that group. Everybody’s got that in our group.

04.18.03 Folz – One of the key characteristics of our business is everybody in our group is exp. They have had successful careers in other banks and on avg, they have 20 years of exp. So you get a lot of exp you can’t find in other places.

30. VIDEO
Mike Palmer

31. INTERVIEW
03.42.50 TCB is possibly the place you could be if you want to grow. If you’re looking for a relationship with somebody that wants to know your business and will spend the time to get to know your bus and where you’re headed, then you could be in the right place.

32. VIDEO
George Jones

33. INTERVIEW
02.27.00 It’s all about the people. Whether service delivery or value added to the rel we’re creating in our bank. It’s all about the people and the kind of trust and rel we build with our customer.

34. VIDEO
Jody Grant

35. INTERVIEW
02.11.50 You get credibility in the mktplace by performing and by being consistent, by being there, by not changing relationship managers. All of that builds with a level of trust and ties with the customer, hopefully ties that bind over a period of time.

36. VIDEO
George Jones

37. INTERVIEW
02.37.55 Word of mouth, satisfied customers are really the advertising push that helps us. Nothing like a satisfied customer talking to his friends in how his banking rel with TCB has helped him make money. That’s where we get most of our bus.

38. VIDEO
Kerry Hall

39. INTERVEW
What’s the best business bank in Texas? I want them to say Texas Capital Bank.

40. VIDEO
Jody Grant

41. INTERVIEW
02.02.25 Many Texans still regard Texas as a country. It’s Texans doing business with Texans. A great feeling of community – wanting to give back and serve the community – and providing the banking needs of Texans and new Texans.
02.21.15 The vision that we adopted at the outset, being a Texas owned bank for Texans, hasn’t changed at all, and our mkt strategy hasn’t changed at all. The long-term future is no different today than it was in the outset.

42. VIDEO
TCB name on wooden wall

44. GRAPHIC
Over above logo – The Best Business Bank in Texas

45. NARRATOR
Texas Capital Bank… The Best Business Bank in Texas!

46. MUSIC
FADES OUT

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